Last Update04 Sep 25
Rivian’s consensus analyst price target held steady at $13.94 as market caution persists due to weakened EV demand, U.S. policy headwinds, and lower earnings guidance, partially offset by optimism around new product launches and autonomy initiatives.
Analyst Commentary
- Bearish analysts cite ongoing softness in R1 vehicle demand and lower confidence in R2 and R3 volume and ASP assumptions due to weakened long-term market outlooks.
- Negative shifts in U.S. electric vehicle policies and the loss of regulatory credits/incentives are expected to adversely impact Rivian’s ASPs and volume growth.
- Lowered EBITDA guidance contributed to reduced optimism about Rivian’s near-term earnings trajectory, though current earnings revisions may be nearing a bottom.
- Bullish analysts point to upcoming product launches (notably the R2) and management initiatives, such as an AI Day focusing on autonomy, as potential positives.
- Broad industry factors, including the impact of tariffs and moderating baseline U.S. auto sales forecasts, have also led to more conservative price targets and cautious outlooks.
What's in the News
- Canada is expected to drop tariffs on many U.S. goods but will likely retain duties on imported U.S. automobiles, impacting Rivian's cross-border competitiveness (Bloomberg, 2025-08-22).
- The U.S. National Highway Traffic Safety Administration's halt on regulatory credit paperwork has delayed $100M in revenue for Rivian, with legal actions underway to restart the credit market (Wall Street Journal, 2025-08-15).
- Rivian is suing Ohio's DMV over a new ban on direct car sales, arguing the rule is anti-competitive and unfairly favors established dealerships; Tesla remains exempt from the ban (The Verge, 2025-08-04).
- The U.S. Commerce Department imposed an effective 160% duty on Chinese graphite imports, a key EV battery material, increasing potential material costs for Rivian and industry peers (Bloomberg, 2025-07-17).
- Rivian laid off 140 salaried manufacturing employees (about 1% of its workforce) to streamline operations ahead of its planned R2 SUV launch in 2026 (TechCrunch, 2025-06-26).
Valuation Changes
Summary of Valuation Changes for Rivian Automotive
- The Consensus Analyst Price Target remained effectively unchanged, at $13.94.
- The Net Profit Margin for Rivian Automotive remained effectively unchanged, at 5.07%.
- The Consensus Revenue Growth forecasts for Rivian Automotive remained effectively unchanged, at 44.6% per annum.
Key Takeaways
- The R2 platform and enhanced manufacturing efficiency are expected to significantly lower costs and improve Rivian's path toward profitability and market expansion.
- Technology integration and strategic partnerships, including software and commercial contracts, aim to diversify revenue streams and strengthen gross and net margins over time.
- Policy, supply chain, and market pressures threaten Rivian's path to profitability, heighten cash flow risks, and intensify competitive and operational challenges in a crowded EV segment.
Catalysts
About Rivian Automotive- Designs, develops, manufactures, and sells electric vehicles and accessories.
- Rivian is positioned to benefit from the anticipated long-term acceleration of EV adoption, supported by expanding addressable market and increasing consumer demand for sustainable products, particularly as the R2 platform enters the market at a competitive price point; these drivers should lift future vehicle deliveries, overall revenue, and market share.
- The launch of the R2 platform represents a step-change improvement in Rivian's cost structure, with management securing supplier contracts and component sourcing that reduce bill of materials by nearly 50% versus R1, significantly lowering per-unit costs; this operational overhaul is expected to improve gross margins and path to profitability as scale is achieved.
- Vertical integration in technology-especially in autonomy, battery, and software-combined with growing software & services revenue (including licensing via partnerships like with Volkswagen) is expected to open new high-margin revenue streams and diversify earnings, potentially strengthening EBITDA and net margins over time.
- Rivian's strategic focus on the premium adventure/outdoor segment (trucks/SUVs) and growing commercial segment (notably Amazon van contracts) targets higher-margin submarkets and provides more stable, multi-year revenue flows, which could smooth earnings fluctuations and support higher average revenue per vehicle.
- Ongoing buildout and optimization of domestic manufacturing capacity, aided by external funding (VW investment and DOE loans), positions Rivian to be more resilient to regulatory/tariff volatility and better capture synergies as renewable infrastructure and direct-to-consumer models proliferate, setting the stage for both top-line and operational margin improvements.
Rivian Automotive Future Earnings and Revenue Growth
Assumptions
How have these above catalysts been quantified?- Analysts are assuming Rivian Automotive's revenue will grow by 44.6% annually over the next 3 years.
- Analysts are not forecasting that Rivian Automotive will become profitable in next 3 years. To represent the Analyst Price Target as a Future PE Valuation we will estimate Rivian Automotive's profit margin will increase from -68.1% to the average US Auto industry of 5.1% in 3 years.
- If Rivian Automotive's profit margin were to converge on the industry average, you could expect earnings to reach $788.5 million (and earnings per share of $0.53) by about September 2028, up from $-3.5 billion today.
- In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 37.2x on those 2028 earnings, up from -5.0x today. This future PE is greater than the current PE for the US Auto industry at 18.1x.
- Analysts expect the number of shares outstanding to grow by 7.0% per year for the next 3 years.
- To value all of this in today's terms, we will use a discount rate of 12.32%, as per the Simply Wall St company report.
Rivian Automotive Future Earnings Per Share Growth
Risks
What could happen that would invalidate this narrative?- The removal or reduction of regulatory credits and EV tax credits, plus increased tariffs, will directly affect Rivian's revenue and gross margin, putting pressure on profitability and likely delaying the breakeven point or positive EBITDA beyond 2027.
- Ongoing high cash burn and persistent negative gross profit and EBITDA-driven by substantial R&D, capital expenditures for R2/R3 and new plant build-outs, and growing operating expenses-will stress liquidity, likely necessitating future capital raises, which could dilute shareholder value and strain earnings per share.
- Rivian's reliance on the success of R2, and its relatively concentrated product portfolio, means a shift in consumer demand, underperformance in the midsize SUV segment, or aggressive pricing/incentives in that market could materially impact future volumes, revenue, and path to profitability.
- Policy volatility and supply chain complexities, partially driven by shifting trade policy and tariff changes, have already disrupted production volumes and increased per-unit costs; ongoing instability or worsening geopolitical/supply chain fragility could further impact cost structure and production reliability, compressing margins.
- Intensifying competition from incumbents and new EV entrants, especially with the fading of incentives and increasing price pressure, risks eroding Rivian's market share and ASPs, leading to challenges in both scaling revenue and maintaining or growing net margins.
Valuation
How have all the factors above been brought together to estimate a fair value?- The analysts have a consensus price target of $13.944 for Rivian Automotive based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $21.0, and the most bearish reporting a price target of just $7.55.
- In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $15.6 billion, earnings will come to $788.5 million, and it would be trading on a PE ratio of 37.2x, assuming you use a discount rate of 12.3%.
- Given the current share price of $14.44, the analyst price target of $13.94 is 3.6% lower. The relatively low difference between the current share price and the analyst consensus price target indicates that they believe on average, the company is fairly priced.
- We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.
How well do narratives help inform your perspective?
Disclaimer
AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.