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New Competitive Pressures And Regulatory Shifts Will Shape Market Leadership

Published
08 Aug 24
Updated
26 Oct 25
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AnalystConsensusTarget's Fair Value
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1Y
-20.7%
7D
-8.4%

Author's Valuation

US$27222.9% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update 26 Oct 25

Fair value Decreased 2.05%

Equifax's fair value estimate has been revised down from $277.70 to $272.00. Analysts cite ongoing revenue growth and margin pressures resulting from new industry headwinds and increased competition in the credit services market.

Analyst Commentary

Analyst opinions on Equifax reflect a mix of recognition for the group's strategic assets and caution about emerging industry pressures. The following summarizes recent Street research perspectives:

Bullish Takeaways

  • Bullish analysts underscore Equifax's ownership of high-quality, defensible assets, such as its well-known credit bureau and The Work Number database. Both of these create high entry barriers for competitors.
  • Current valuation is supported by the expectation that Equifax will be able to manage and strategically adapt to new headwinds, minimizing long-term revenue erosion.
  • Some experts believe the company's diversified solutions portfolio positions it for continued growth, particularly in certain end markets that are less sensitive to the volatility of the mortgage sector.
  • Opportunities remain for Equifax to innovate and strengthen its competitive position, even as industry dynamics evolve.

Bearish Takeaways

  • Bearish analysts highlight margin pressures and heightened competition as notable risks, particularly given the launch of FICO’s Mortgage Direct License Program. This introduces the potential for tri-merge resellers to bypass credit bureaus like Equifax.
  • Some analysts have lowered price targets and cut future earnings forecasts, citing the likelihood of near- to mid-term revenue headwinds and uncertainty around resellers' infrastructure capabilities to adapt to FICO's new model.
  • Regulatory uncertainty and the possibility of share loss to alternative scoring providers such as VantageScore continue to weigh on sentiment and valuation.
  • The recent movement of the stock, alongside strong performance from FICO, suggests the market is pricing in both the challenges facing Equifax and the limitations on upside potential given current industry developments.

What's in the News

  • Klarna and Afterpay have decided to withhold most "buy now, pay later" loan data from credit bureaus until reassured that customers will not be unfairly penalized, even as credit scores begin to incorporate BNPL information. Affirm, however, has started sharing its customer data with Experian and TransUnion (The Wall Street Journal).
  • Equifax has completed a major buyback, repurchasing over 1.7 million shares for $427.39 million as part of its ongoing capital return program.
  • The company raised its full-year 2025 revenue guidance midpoint by $40 million and now expects reported revenue growth between 6.1% and 6.7% and organic local currency growth between 6.5% and 7.1%.
  • Equifax launched Ignite AI Advisor, a new generative AI-powered tool designed to help lenders identify growth opportunities and make informed decisions quickly, particularly aimed at smaller and mid-sized financial institutions.

Valuation Changes

  • Fair Value Estimate: Lowered from $277.70 to $272.00. This reflects increased caution regarding future earnings.
  • Discount Rate: Declined marginally from 7.30% to 7.28%. This indicates a slightly reduced risk premium in the valuation model.
  • Revenue Growth: Revised down from 10.13% to 9.42%. This suggests tempered expectations for top-line expansion.
  • Net Profit Margin: Decreased from 16.88% to 16.12%. This signals anticipated pressure on profitability.
  • Future P/E Ratio: Reduced from 32.05x to 31.32x. This implies a modest contraction in expected earnings multiples.

Key Takeaways

  • New product solutions, technology investments, and international expansion are driving stronger organic growth, margin improvements, and increased customer retention for Equifax.
  • Rising demand for eligibility verification and a broadening data moat are reducing business cyclicality and diversifying long-term revenue streams.
  • Rising litigation, regulatory, and competitive pressures may constrain Equifax's revenue growth, compress profit margins, and increase volatility in key business segments.

Catalysts

About Equifax
    Operates as a data, analytics, and technology company.
What are the underlying business or industry changes driving this perspective?
  • Accelerating customer adoption of new multi-data product solutions (e.g., TWN indicator, Single Data Fabric, EFX.AI) and continued high NPI (New Product Introduction) rates are expanding Equifax's value proposition, positioning the company to capture incremental market share and drive sustained organic revenue growth above historical levels.
  • Structural expansion of government verification requirements (e.g., semiannual redeterminations, added work requirements, improper payment focus) and a rising TAM for eligibility verification services are set to benefit long-term revenue growth and reduce business cyclicality as Equifax's solutions become more critical to federal and state programs.
  • Rapidly growing Work Number record base and increased penetration with employers and states are broadening Equifax's data moat, supporting future product launches and increasing customer stickiness, which should underpin both topline growth and resilient high margins.
  • Global cloud migration and investments in proprietary technology platforms are now largely complete, enabling margin expansion through operating leverage, efficiency gains, and scalable innovation, which is expected to increase EBITDA and net margins over time.
  • International expansion, especially in underpenetrated markets like Latin America and through the integration of new platforms (Ignite, InterConnect, Data Fabric), is diversifying Equifax's revenue streams and providing additional runway for earnings growth and margin improvement.

Equifax Earnings and Revenue Growth

Equifax Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Equifax's revenue will grow by 9.9% annually over the next 3 years.
  • Analysts assume that profit margins will increase from 11.0% today to 16.8% in 3 years time.
  • Analysts expect earnings to reach $1.3 billion (and earnings per share of $10.71) by about September 2028, up from $639.7 million today.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 32.6x on those 2028 earnings, down from 48.8x today. This future PE is greater than the current PE for the US Professional Services industry at 26.3x.
  • Analysts expect the number of shares outstanding to decline by 0.12% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 7.28%, as per the Simply Wall St company report.

Equifax Future Earnings Per Share Growth

Equifax Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • Ongoing litigation costs and elevated small claims volumes are driving up corporate expenses, with Equifax expecting these legal costs to remain high in the near-to-medium term, exerting downward pressure on net margins and potentially limiting earnings growth.
  • Persistent budget constraints at the U.S. state level, resulting from changes in federal reimbursement policy, have increased revenue volatility in the government segment; this makes Equifax's medium-term government revenue growth less predictable, with delayed contracts and program adoption potentially suppressing revenue relative to long-term targets.
  • The evolving competitive landscape-including increased adoption of alternative credit scoring models, the rising prominence of fintechs, and possible price competition linked to VantageScore-could erode Equifax's market share and pricing power, especially in traditional mortgage and lending segments, potentially reducing future revenue growth and net margins.
  • Heightened macroeconomic uncertainty (e.g., inflation, tariffs, weak hiring/white-collar employment, and volatile mortgage markets) creates risk of weaker-than-expected demand in major revenue drivers like hiring, lending, and auto/credit card origination-leading to softer-than-anticipated revenue and earnings over the long term.
  • Growing regulatory focus on data privacy, combined with increased consumer litigation and reputational risk from historical data breaches, may further increase compliance costs, compress margins, and limit Equifax's ability to fully monetize its data assets, threatening long-term revenue expansion and profitability.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $280.5 for Equifax based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $300.0, and the most bearish reporting a price target of just $240.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $7.8 billion, earnings will come to $1.3 billion, and it would be trading on a PE ratio of 32.6x, assuming you use a discount rate of 7.3%.
  • Given the current share price of $252.01, the analyst price target of $280.5 is 10.2% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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