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APAC Expansion And Monetized Content Will Unlock Potential

Published
19 Mar 25
Updated
18 Oct 25
AnalystConsensusTarget's Fair Value
US$149.42
10.9% undervalued intrinsic discount
18 Oct
US$133.16
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1Y
222.5%
7D
-0.09%

Author's Valuation

US$149.4210.9% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update18 Oct 25
Fair value Increased 0.74%

Roblox's fair value estimate has been modestly raised by analysts, increasing from approximately $148.32 to $149.42 per share. Recent research highlights ongoing platform engagement momentum and stronger than anticipated growth in profitability and revenue expectations.

Analyst Commentary

Recent analyst discussions reflect a dynamic mix of optimism and caution regarding Roblox's long-term potential, underpinned by both strong fundamental performance and emerging risks. Below is a summary of major takeaways from the latest research coverage:

Bullish Takeaways

  • Bullish analysts have consistently raised price targets for Roblox, citing robust growth in platform engagement. Several highlight new experiences that continue to attract significant user audiences and drive active user records.
  • There is increasing confidence in strong year-over-year bookings and profitability improvements, bolstered by recent hit games and management guidance that exceeded prior Street expectations.
  • The company’s position as a leader in next-generation entertainment platforms is reinforced by its expanding user base, growing traction in user-generated content, and investments in infrastructure and AI-driven discovery. These factors support the case for sustained, long-term growth.
  • Operational leverage is expected to improve as investments in platform trust, safety, and infrastructure moderate. This could enable bookings growth to outpace cost increases and potentially widen margins over time.

Bearish Takeaways

  • Bearish analysts have noted near-term concerns regarding decelerating bookings growth in core U.S. markets. They highlight increased competitive pressures that may force Roblox to further shift economics toward developers.
  • There are also cautions on sustainability of recent developer incentives, with some seeing the latest increases as one-time events rather than signals of a structural shift.
  • Regulatory and community-related headlines, such as state-level lawsuits or the banning of controversial creators, present headline risk and uncertainty. According to some observers, these have not yet had a material impact on platform engagement.

What's in the News

  • A coalition of law firms is preparing to file hundreds of lawsuits against Roblox, alleging the platform facilitated sexual exploitation and grooming of minors. Estimates suggest that over 1,000 cases may be filed by next year (Wired).
  • The SEC concluded an investigation into Roblox in May, although the nature and outcome of the case were not publicly disclosed (Bloomberg).
  • Roblox and Mattel announced an expanded partnership to launch new Roblox experiences based on top brands including Monster High, Barbie, Hot Wheels, and more. The collaboration will focus on bringing popular franchises to the platform.
  • Roblox has implemented a partnership with the International Age Rating Coalition (IARC) to apply trusted, region-specific content ratings for experiences. This initiative aims to promote global safety and transparency for parents and players.

Valuation Changes

  • The Fair Value Estimate has risen slightly from $148.32 to $149.42 per share.
  • The Discount Rate has remained stable, with a minor increase from 8.85% to 8.85%.
  • Revenue Growth projections have improved, increasing from 35.13% to 35.56%.
  • Net Profit Margin expectations have increased substantially, moving from 0.19% to 0.54%.
  • The Future P/E Ratio has fallen significantly from 8,156x to 2,892x, reflecting stronger future earnings expectations.

Key Takeaways

  • International expansion, localization, and platform improvements are fueling rapid global user growth and increasing engagement, broadening Roblox's revenue potential.
  • Enhanced monetization tools and a growing older user base are unlocking new, higher-margin revenue sources and strengthening long-term topline growth prospects.
  • Escalating costs, dependence on viral content, and competitive pressures risk long-term profitability if user growth and monetization fail to match heavy investments and expansion ambitions.

Catalysts

About Roblox
    Operates an immersive platform for connection and communication in the United States and internationally.
What are the underlying business or industry changes driving this perspective?
  • International expansion and localization initiatives-especially enhancements in auto-translation and server infrastructure-are driving rapid user growth in APAC and other regions (e.g., 75%+ bookings growth in APAC, 120%+ in Korea, 150%+ in Indonesia), broadening the addressable market and increasing global revenue potential.
  • Advancements in platform infrastructure, scalability, and AI-driven content tools are reducing barriers for creators, fueling an acceleration of user-generated content and viral hits; this strengthens engagement, increases DAUs, and supports long-term growth in transaction-based revenue and average bookings per user.
  • The evolving digital economy on Roblox, including expanded monetization opportunities like digital goods, Rewarded Video ads, and a systematized IP licensing marketplace, is expected to unlock new high-margin revenue streams and enhance net margins as adoption matures.
  • Success in increasing the share of older users (with 64% of DAUs over 13, and viral hits skewing older) positions Roblox to tap into higher-monetizing demographics, supporting higher ARPU and improved topline growth prospects.
  • Continued investment in discovery and personalization algorithms increases user retention and cross-experience engagement (e.g., 75% of viral hit users engaging with other experiences in the same day), which supports sustainable gains in user lifetime value and future earnings.

Roblox Earnings and Revenue Growth

Roblox Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Roblox's revenue will grow by 33.5% annually over the next 3 years.
  • Analysts are not forecasting that Roblox will become profitable in next 3 years. To represent the Analyst Price Target as a Future PE Valuation we will estimate Roblox's profit margin will increase from -23.7% to the average US Entertainment industry of 9.4% in 3 years.
  • If Roblox's profit margin were to converge on the industry average, you could expect earnings to reach $903.3 million (and earnings per share of $1.11) by about September 2028, up from $-952.3 million today.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 168.5x on those 2028 earnings, up from -97.2x today. This future PE is greater than the current PE for the US Entertainment industry at 38.2x.
  • Analysts expect the number of shares outstanding to grow by 5.64% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 8.98%, as per the Simply Wall St company report.

Roblox Future Earnings Per Share Growth

Roblox Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • Sustained rapid expansion in developer and content payouts (DevEx up 52% YoY and focus on shifting more top-line dollars to creators) could compress net margins if platform monetization or user growth fails to keep pace, impacting long-term profitability.
  • Heavy CAPEX investment and ongoing requirements to scale global infrastructure, localization, and safety features-including unique efforts around security (RoGuard, Trusted Connections) and cloud infrastructure-pose risks of escalating fixed costs and may pressure earnings if viral hits or user growth normalize, especially as the management noted conservatism in extrapolating Q2 trends.
  • User acquisition surges have been driven by a small number of viral experiences, and management is cautious about the durability and repeatability of these hits; a reversion to baseline engagement or fewer blockbuster titles could lead to slower revenue and bookings growth, risking topline expansion forecasts.
  • Roblox's long-term goal of capturing 10% of the global gaming content market is highly ambitious and dependent on continued success in genre, geographic, and demographic expansion; failure to age up the platform or extend appeal beyond younger users would constrain addressable market growth and limit average revenue per user, putting pressure on revenue growth.
  • Intensifying platform competition (from global gaming incumbents advancing in immersive tech or new metaverse platforms) and the need for constant innovation in content moderation, safety, and regulatory compliance may require increasing operational expenses, potentially eroding operating leverage and elevating risks to long-term net margins and earnings.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $143.95 for Roblox based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $175.0, and the most bearish reporting a price target of just $62.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $9.6 billion, earnings will come to $903.3 million, and it would be trading on a PE ratio of 168.5x, assuming you use a discount rate of 9.0%.
  • Given the current share price of $133.46, the analyst price target of $143.95 is 7.3% higher. The relatively low difference between the current share price and the analyst consensus price target indicates that they believe on average, the company is fairly priced.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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