Pureprofile (PPL) Stock Overview
A data and insights organization, engages in the provision of online research solutions for agencies, marketers, researchers, brands and businesses in Australasia, Europe, and the United States. More details
| Snowflake Score | |
|---|---|
| Valuation | 5/6 |
| Future Growth | 5/6 |
| Past Performance | 5/6 |
| Financial Health | 6/6 |
| Dividends | 0/6 |
Rewards
Risk Analysis
PPL Community Fair Values
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Analyst Price Targets
Pureprofile Ltd Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | AU$0.03 |
| 52 Week High | AU$0.056 |
| 52 Week Low | AU$0.026 |
| Beta | 0.39 |
| 1 Month Change | -3.23% |
| 3 Month Change | -6.25% |
| 1 Year Change | -30.23% |
| 3 Year Change | 3.45% |
| 5 Year Change | -46.43% |
| Change since IPO | -94.00% |
Recent News & Updates
Recent updates
Pureprofile Ltd (ASX:PPL) Shares Fly 27% But Investors Aren't Buying For Growth
Pureprofile Ltd ( ASX:PPL ) shareholders have had their patience rewarded with a 27% share price jump in the last...Here's Why We Think Pureprofile (ASX:PPL) Might Deserve Your Attention Today
Investors are often guided by the idea of discovering 'the next big thing', even if that means buying 'story stocks...Shareholders Will Be Pleased With The Quality of Pureprofile's (ASX:PPL) Earnings
Pureprofile Ltd's ( ASX:PPL ) earnings announcement last week was disappointing for investors, despite the decent...Pureprofile Ltd (ASX:PPL) Stock Rockets 26% As Investors Are Less Pessimistic Than Expected
Pureprofile Ltd ( ASX:PPL ) shares have continued their recent momentum with a 26% gain in the last month alone. The...
US And UK Expansion Will Unlock New AI Opportunities
Strategic expansion into global markets and technology-led innovations are positioning Pureprofile for significant revenue growth and improved operational efficiency.Pureprofile Ltd's (ASX:PPL) 28% Share Price Surge Not Quite Adding Up
Pureprofile Ltd ( ASX:PPL ) shareholders would be excited to see that the share price has had a great month, posting a...Here's Why Pureprofile (ASX:PPL) Can Manage Its Debt Responsibly
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...Pureprofile Ltd (ASX:PPL) Looks Inexpensive After Falling 27% But Perhaps Not Attractive Enough
Pureprofile Ltd ( ASX:PPL ) shares have retraced a considerable 27% in the last month, reversing a fair amount of their...Pureprofile Ltd (ASX:PPL) Stock Catapults 29% Though Its Price And Business Still Lag The Industry
Pureprofile Ltd ( ASX:PPL ) shares have continued their recent momentum with a 29% gain in the last month alone...Pureprofile Ltd's (ASX:PPL) Shares Bounce 27% But Its Business Still Trails The Industry
Pureprofile Ltd ( ASX:PPL ) shareholders would be excited to see that the share price has had a great month, posting a...Is Pureprofile (ASX:PPL) Using Too Much Debt?
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...The Market Lifts Pureprofile Ltd (ASX:PPL) Shares 28% But It Can Do More
Pureprofile Ltd ( ASX:PPL ) shareholders have had their patience rewarded with a 28% share price jump in the last...Pureprofile (ASX:PPL) Has Debt But No Earnings; Should You Worry?
The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...Market Cool On Pureprofile Ltd's (ASX:PPL) Revenues Pushing Shares 26% Lower
To the annoyance of some shareholders, Pureprofile Ltd ( ASX:PPL ) shares are down a considerable 26% in the last...Pureprofile Ltd's (ASX:PPL) Subdued P/S Might Signal An Opportunity
It's not a stretch to say that Pureprofile Ltd's ( ASX:PPL ) price-to-sales (or "P/S") ratio of 0.6x right now seems...Shareholders May Be More Conservative With Pureprofile Ltd's (ASX:PPL) CEO Compensation For Now
Key Insights Pureprofile will host its Annual General Meeting on 26th of November Total pay for CEO Martin Filz...Investors Aren't Entirely Convinced By Pureprofile Ltd's (ASX:PPL) Revenues
With a median price-to-sales (or "P/S") ratio of close to 0.8x in the Media industry in Australia, you could be...Does Pureprofile (ASX:PPL) Have A Healthy Balance Sheet?
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...Is Pureprofile (ASX:PPL) Weighed On By Its Debt Load?
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Is Pureprofile (ASX:PPL) Using Too Much Debt?
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...Is It Time To Consider Buying Pureprofile Ltd (ASX:PPL)?
While Pureprofile Ltd ( ASX:PPL ) might not be the most widely known stock at the moment, it led the ASX gainers with a...Is Pureprofile (ASX:PPL) Using Too Much Debt?
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Pureprofile's (ASX:PPL) Robust Earnings Are Not All Good News For Shareholders
Pureprofile Ltd's ( ASX:PPL ) stock rose after it released a robust earnings report. While the headline numbers were...At AU$0.032, Is Pureprofile Ltd (ASX:PPL) Worth Looking At Closely?
While Pureprofile Ltd ( ASX:PPL ) might not be the most widely known stock at the moment, it received a lot of...Is Pureprofile (ASX:PPL) Weighed On By Its Debt Load?
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...Should You Think About Buying Pureprofile Ltd (ASX:PPL) Now?
Pureprofile Ltd ( ASX:PPL ), is not the largest company out there, but it led the ASX gainers with a relatively large...Pureprofile Ltd (ASX:PPL): Is Breakeven Near?
We feel now is a pretty good time to analyse Pureprofile Ltd's ( ASX:PPL ) business as it appears the company may be on...Shareholder Returns
| PPL | AU IT | AU Market | |
|---|---|---|---|
| 7D | -3.2% | -6.8% | -1.1% |
| 1Y | -30.2% | -23.4% | -1.8% |
Return vs Industry: PPL underperformed the Australian IT industry which returned -23.4% over the past year.
Return vs Market: PPL underperformed the Australian Market which returned -1.8% over the past year.
Price Volatility
| PPL volatility | |
|---|---|
| PPL Average Weekly Movement | 9.7% |
| IT Industry Average Movement | 10.2% |
| Market Average Movement | 9.4% |
| 10% most volatile stocks in AU Market | 16.4% |
| 10% least volatile stocks in AU Market | 3.9% |
Stable Share Price: PPL has not had significant price volatility in the past 3 months compared to the Australian market.
Volatility Over Time: PPL's weekly volatility (10%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2000 | 266 | Martin Filz | www.pureprofile.com |
Pureprofile Ltd, a data and insights organization, engages in the provision of online research solutions for agencies, marketers, researchers, brands and businesses in Australasia, Europe, and the United States. The company conducts market research; and accesses insights and campaigns through its proprietary self-service platform. It also offers Audience Builder to create additional revenue streams and boost customer loyalty; and video surveys which provides qualitative research at a quantitative scale.
Pureprofile Ltd Fundamentals Summary
| PPL fundamental statistics | |
|---|---|
| Market cap | AU$36.13m |
| Earnings (TTM) | AU$2.26m |
| Revenue (TTM) | AU$65.06m |
Is PPL overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| PPL income statement (TTM) | |
|---|---|
| Revenue | AU$65.06m |
| Cost of Revenue | AU$53.90m |
| Gross Profit | AU$11.15m |
| Other Expenses | AU$8.89m |
| Earnings | AU$2.26m |
Last Reported Earnings
Jun 30, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 0.0019 |
| Gross Margin | 17.14% |
| Net Profit Margin | 3.48% |
| Debt/Equity Ratio | 24.7% |
How did PPL perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/18 16:32 |
| End of Day Share Price | 2026/09/18 00:00 |
| Earnings | 2026/06/30 |
| Annual Earnings | 2026/06/30 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Pureprofile Ltd is covered by 3 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| null null | Independent Investment Research (Aust.) Pty Ltd |
| Finola Burke | RaaS Advisory Pty Ltd |
| Danny Younis | Shaw and Partners Limited |