Accor Management
Management criteria checks 4/4
Accor's CEO is Sebastien Marie Bazin, appointed in Aug 2013, has a tenure of 13.08 years. total yearly compensation is €5.23M, comprised of 18.2% salary and 81.8% bonuses, including company stock and options. directly owns 0.24% of the company’s shares, worth €25.52M. The average tenure of the management team and the board of directors is 3.6 years and 6 years respectively.
Key information
Sebastien Marie Bazin
Chief executive officer
€5.2m
Total compensation
| CEO salary percentage | 18.17% |
| CEO tenure | 13.1yrs |
| CEO ownership | 0.2% |
| Management average tenure | 3.6yrs |
| Board average tenure | 6yrs |
Recent management updates
Recent updates
Narrative Update • Aug 14
AC: Asset Light Transition And Las Vegas Expansion Will Support Re Rating
Accor's analyst price target has edged higher to around €60 on average, as analysts adjust their models for a slightly lower fair value estimate of €68.33, a higher discount rate of 9.18% and modest changes to revenue growth, profit margin and future P/E assumptions that are reflected in recent Street research. Analyst Commentary Recent research on Accor shows a mix of views, but there are clear pockets of optimism around the stock.
Narrative Update • Jul 31
AC: Essendi Exit And Loyalty Alliances Will Shape A Balanced Outlook
Accor's analyst price target has been revised slightly lower, with updated fair value assumptions now pointing to €41.60, as analysts factor in modest adjustments to the discount rate, revenue growth, profit margin and future P/E expectations, alongside mixed recent Street views that range from Equal Weight and Hold to higher Overweight-linked targets around €60. Analyst Commentary Recent research on Accor highlights a split in sentiment, with some firms setting higher price targets and others expressing more cautious views around execution and risk.New Narrative • Jul 10
Loyalty And Luxury Expansion Will Reshape This Hospitality Leader’s Earnings Profile
Catalysts About Accor Accor is a global hospitality group that operates and franchises hotels across segments from economy to Luxury & Lifestyle. What are the underlying business or industry changes driving this perspective?New Narrative • Jun 25
Luxury Pivot And Franchise Shift Will Expose Slowing Fee Revenue Ahead
Catalysts About Accor Accor operates a global hotel group with brands across Economy, Midscale & Extended Stay, Premium, and Luxury & Lifestyle, generating fees from management, franchise and related services. What are the underlying business or industry changes driving this perspective?
Narrative Update • Jun 17
AC: Dividend Support And Higher Discount Rate Will Shape Future Upside
Accor's analyst price target has shifted modestly, with recent changes including a move up to €60 from €58 at one firm and several small reductions at others, as analysts adjust their views in line with updated assumptions and sector research. Analyst Commentary Recent price target revisions on Accor highlight a split view, with some bullish analysts lifting their targets while others trim theirs.Narrative Update • Jun 03
AC: Dividend Visibility And Mixed Street Views Will Support Future Upside
Analysts have inched up their fair value estimate for Accor to about €55.29 from roughly €55.16, reflecting slightly firmer profit margin assumptions and recent mixed revisions to Street price targets, including Citi's increase to €60 along with reductions from JPMorgan, Berenberg and Jefferies. Analyst Commentary Street research on Accor has been mixed, with some bullish analysts lifting price targets while others at large firms such as JPMorgan, Berenberg and Jefferies have trimmed theirs.Narrative Update • May 10
AC: Softer Street Expectations Will Support Future Upside From Current Pessimism
Accor's analyst price target has been trimmed by about €0.60, with recent research pointing to slightly lower fair value estimates and modestly softer assumptions on growth and margins, even as some analysts continue to highlight what they see as cautious expectations already reflected in the stock. Analyst Commentary Recent research on Accor reflects a mix of optimism on valuation and caution around execution, with several firms adjusting their price targets and ratings in different directions.Narrative Update • Apr 22
AC: Mixed Street Revisions Will Support Future Upside From Current Pessimism
Accor's analyst price target has been adjusted only marginally, with the updated fair value estimate moving from about €55.71 to €55.78, as analysts balance recent target trims at Berenberg, JPMorgan and Jefferies with more supportive views from firms that have highlighted what they see as an overly pessimistic valuation. Analyst Commentary Recent Street research on Accor presents a mix of cautious and constructive views, with price target adjustments moving in both directions and one upgrade that highlights debate around how the shares are valued versus the underlying business.Narrative Update • Apr 06
AC: Higher Discount Rate And Refined Earnings Assumptions Will Support Future Upside
Accor's analyst fair value estimate has been trimmed by about €0.96. Analysts cite an updated discount rate and slightly revised assumptions on revenue growth, margins and future P/E as they fine tune models following a mix of recent target cuts and reaffirmed optimistic views on the stock's valuation.Narrative Update • Mar 22
AC: Upgraded Rating And Refined Earnings Assumptions Will Support Future Upside
Accor's updated analyst price target shifts modestly in line with a fair value move from about €56.96 to €56.68, as analysts point to recent upgrades and higher Street targets around €52 to €61 as support for a slightly refined view on growth, margins and P/E expectations. Analyst Commentary Bullish Takeaways Bullish analysts point to a cluster of higher price targets in the €55 to €61 range as evidence that current valuation assumptions may already reflect cautious scenarios on growth and margins.Narrative Update • Mar 07
AC: Upgraded Rating And Higher Objectives Will Support Future Upside
The analyst price target for Accor has been raised from about €55.14 to about €56.96, as analysts cite Street research upgrades and higher price objectives as evidence that prior market expectations may have been overly pessimistic. Analyst Commentary Recent Street research on Accor has been clustered around upward adjustments to price targets and at least one upgrade in rating, pointing to a shift in how the stock's risk and reward profile is being framed.Narrative Update • Feb 19
AC: Higher P/E Assumptions And Boardroom Shift Will Support Future Upside
Analysts have slightly raised their price target for Accor to about €55.14. This reflects updated assumptions on fair value, discount rate, growth, margins, and future P/E that align with recent research pointing to a €4 increase in targets.Narrative Update • Feb 05
AC: Higher Earnings Execution And Lower Future P/E Are Expected To Support Upside
Analysts have nudged their price target on Accor slightly higher to €54.81, citing updated assumptions around revenue growth, profitability, and a modestly lower future P/E multiple as key drivers of the change. Analyst Commentary Recent price target adjustments around €54.81 highlight how analysts are refreshing their views on Accor, mainly around revenue assumptions, margin potential, and where the P/E multiple could reasonably sit over time.Narrative Update • Jan 22
AC: Higher Forward P/E Assumptions Are Expected To Support Upside Potential
Analysts have nudged their price target for Accor slightly higher to about €54.69, reflecting modest adjustments to fair value inputs and updated views on growth, margins, and future P/E that are broadly in line with recent target raises cited in Street research. Analyst Commentary Bullish Takeaways Bullish analysts lifting their targets toward the mid €50s see current pricing as supported by updated fair value work, with the revised targets aligning with their refreshed P/E assumptions.Analysis Article • Jan 21
Is There An Opportunity With Accor SA's (EPA:AC) 35% Undervaluation?
Key Insights The projected fair value for Accor is €70.34 based on 2 Stage Free Cash Flow to Equity Accor's €45.57...Narrative Update • Jan 07
AC: Higher Margin Outlook Is Expected To Support Stronger Upside Potential
Analysts have nudged their fair value estimate for Accor higher to about €54.36 from roughly €53.51, citing a slightly higher blend of price targets, such as the recent move to €53, and modestly stronger profit margin assumptions, partly offset by more measured revenue growth expectations. Analyst Commentary Bullish analysts are slightly more constructive after the recent price target move to €53, which sits close to the updated fair value estimate.Analysis Article • Jan 03
Some Confidence Is Lacking In Accor SA's (EPA:AC) P/E
With a price-to-earnings (or "P/E") ratio of 19.1x Accor SA ( EPA:AC ) may be sending bearish signals at the moment...Narrative Update • Dec 14
AC: Lower Discount Rate Will Support Stronger Margin Outlook
Analysts have raised their price target on Accor from EUR 52.00 to EUR 53.00, citing a modestly lower discount rate and slightly improved profit margin expectations as key supports for the upward revision. Analyst Commentary Bullish analysts highlight that the higher price target reflects growing confidence in Accor's ability to expand margins and sustain profitable growth, even in a more normalized travel demand environment.Analysis Article • Oct 24
Is Accor (EPA:AC) Using Too Much Debt?
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...Narrative Update • Oct 20
Expanding Pipeline And Asset-Light Focus Will Boost Global Upside
Accor’s analyst price target has been revised downward by EUR 0.54 to EUR 52.01. Analysts point to modestly reduced revenue growth and fair value expectations, despite stable ratings across the Street.Analysis Article • Sep 25
Accor (EPA:AC) Is Doing The Right Things To Multiply Its Share Price
To find a multi-bagger stock, what are the underlying trends we should look for in a business? Ideally, a business will...Narrative Update • Sep 05
Expanding Pipeline And Asset-Light Focus Will Boost Global Upside
Following Accor’s H1 results, analysts tempered earnings and price targets amid reduced visibility and headwinds in associate income and FX, while maintaining a broadly positive long-term outlook, leaving the consensus analyst price target unchanged at €52.55. Analyst Commentary Reduced visibility following Accor’s first half results has led to more cautious outlooks from bearish analysts.
New Narrative • Feb 23
Leveraging AI And GAIA 20 For Future Operational Efficiency And Sustainability
Accor's strategic use of AI and sustainability initiatives aims to boost operational efficiency and improve long-term margins and brand value.CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Jun 30 2026 | n/a | n/a | €230m |
| Mar 31 2026 | n/a | n/a | €308m |
| Dec 31 2025 | €5m | €950k | €385m |
| Sep 30 2025 | n/a | n/a | €486m |
| Jun 30 2025 | n/a | n/a | €586m |
| Mar 31 2025 | n/a | n/a | €581m |
| Dec 31 2024 | €6m | €950k | €575m |
| Jun 30 2024 | n/a | n/a | €587m |
| Mar 31 2024 | n/a | n/a | €583m |
| Dec 31 2023 | €6m | €950k | €578m |
| Jun 30 2023 | n/a | n/a | €540m |
| Mar 31 2023 | n/a | n/a | €432m |
| Dec 31 2022 | €5m | €950k | €324m |
| Jun 30 2022 | n/a | n/a | -€76m |
| Mar 31 2022 | n/a | n/a | -€51m |
| Dec 31 2021 | €5m | €950k | -€27m |
| Sep 30 2021 | n/a | n/a | -€244m |
| Jun 30 2021 | n/a | n/a | -€461m |
| Mar 31 2021 | n/a | n/a | -€1b |
| Dec 31 2020 | €4m | €772k | -€2b |
| Sep 30 2020 | n/a | n/a | -€2b |
| Jun 30 2020 | n/a | n/a | -€1b |
| Mar 31 2020 | n/a | n/a | -€543m |
| Dec 31 2019 | €4m | €950k | €405m |
Compensation vs Market: Sebastien Marie's total compensation ($USD6.01M) is about average for companies of similar size in the French market ($USD5.64M).
Compensation vs Earnings: Sebastien Marie's compensation has been consistent with company performance over the past year.
CEO
Sebastien Marie Bazin (65 yo)
13.1yrs
Tenure
€5,228,651
Compensation
Mr. Sébastien Marie Christophe Bazin serves as Member of Business Advisory Board and Chairman of Strategic Partnerships at Safar Partners LLC. He is also Chairman of the Board at Accor Acquisition Company....
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Group Chairman | 13.1yrs | €5.23m | 0.24% € 25.5m | |
| Group CFO & Member of Management Board | 3.2yrs | no data | no data | |
| Chief Global Affairs & Public Engagement Officer and Member of Management Board | 3.7yrs | no data | no data | |
| Group Deputy CEO | no data | no data | no data | |
| Chief Group Procurement Officer & Member of Management Board | 3.7yrs | no data | no data | |
| Group General Counsel | 3.7yrs | no data | no data | |
| Chief Commercial | 3.7yrs | no data | no data | |
| Secretary General | 3.6yrs | no data | no data | |
| Chief Strategy Officer | 2.9yrs | no data | no data | |
| Chief Sustainability Officer & Member of Management Board | 1.2yrs | no data | no data | |
| Chief People & Culture Officer and Member of the Group Management Board | less than a year | no data | no data | |
| Senior Vice President of Investor Relations & Financial Communications | no data | no data | no data |
3.6yrs
Average Tenure
54yo
Average Age
Experienced Management: AC's management team is considered experienced (3.6 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Group Chairman | 20.7yrs | €5.23m | 0.24% € 25.5m | |
| Non-Independent Director | 10.2yrs | €116.64k | 0.00043% € 45.6k | |
| Vice Chairman & Senior Independent Director | 10.2yrs | €203.63k | 0.00043% € 45.6k | |
| Employee Representative Director | 12.3yrs | €49.26k | no data | |
| Independent Director | 6.3yrs | €123.26k | 0.00064% € 67.8k | |
| Independent Director | 10.2yrs | €87.98k | 0.00086% € 91.2k | |
| Independent Director | 4.3yrs | €140.65k | 0.00043% € 45.6k | |
| Independent Director | 1yr | €24.85k | no data | |
| Employee Representative Director | 5.7yrs | €82.46k | no data | |
| Director | 4.3yrs | €126.93k | 0.00043% € 45.6k | |
| Director | 4.3yrs | €116.84k | 0.00043% € 45.6k | |
| Independent Director | 3.3yrs | €95.11k | 0.00043% € 45.6k |
6.0yrs
Average Tenure
57yo
Average Age
Experienced Board: AC's board of directors are considered experienced (6 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/18 05:57 |
| End of Day Share Price | 2026/09/18 00:00 |
| Earnings | 2026/06/30 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Accor SA is covered by 34 analysts. 15 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Ricardo Benevides Freitas | Banco Santander |
| "Jaina Mistry | Barclays |
| Jaina Mistry | Barclays |