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Brunello Cucinelli S.p.A.BIT:BC Stock Report

Market Cap €5.8b
Share Price
€85.12
€102.88
17.3% undervalued intrinsic discount
1Y-19.9%
7D3.1%
Portfolio Value
View

Brunello Cucinelli S.p.A.

BIT:BC Stock Report

Market Cap: €5.8b

Brunello Cucinelli (BC) Stock Overview

Engages in the production and sale of clothing, accessories, and lifestyle products in Italy, Europe, the United States, and Asia. More details

BC fundamental analysis
Snowflake Score
Valuation1/6
Future Growth4/6
Past Performance5/6
Financial Health4/6
Dividends3/6

BC Community Fair Values

Create Narrative

See what 49 others think this stock is worth. Follow their fair value or set your own to get alerts.

Brunello Cucinelli S.p.A. Competitors

Price History & Performance

Summary of share price highs, lows and changes for Brunello Cucinelli
Historical stock prices
Current Share Price€85.12
52 Week High€112.90
52 Week Low€69.02
Beta0.93
1 Month Change1.53%
3 Month Change2.38%
1 Year Change-19.92%
3 Year Change1.88%
5 Year Change93.81%
Change since IPO633.79%

Recent News & Updates

Narrative Update Apr 22

BC: Premium P/E And Overweight Support Will Sustain Future Luxury Brand Strength

Brunello Cucinelli's updated analyst price target of about €103, down slightly from roughly €104, reflects a fine tuning of assumptions as analysts balance recent upward and downward target revisions with only modest adjustments to growth, margins and P/E expectations. Analyst Commentary Recent research updates around Brunello Cucinelli point to a mixed but generally constructive stance, with price targets clustered around a relatively tight range and only modest adjustments to assumptions on growth, margins and P/E.
Narrative Update Apr 07

BC: Premium P/E And Overweight Support Will Sustain Future Luxury Margin Resilience

Narrative Update The updated analyst price target for Brunello Cucinelli moves slightly lower to about €104 from roughly €106, reflecting modest tweaks to fair value, discount rate, growth and margin assumptions after recent target reductions from €105 to €100 and from €125 to €120 cited by analysts. Analyst Commentary Recent research shows a split view on Brunello Cucinelli, with some analysts trimming price targets while others reaffirm a positive stance on the shares.
Narrative Update Mar 23

BC: Premium P/E And Overweight Rating Will Support Future Luxury Margin Resilience

The analyst price target for Brunello Cucinelli has edged lower by about €1, to roughly €106, as analysts factor in slightly adjusted fair value, discount rate and future P/E assumptions following recent target trims from €105 to €100 and from €125 to €120, alongside a resumed Overweight stance from another major house. Analyst Commentary Recent research updates show a mixed but generally constructive stance on Brunello Cucinelli, with modest target cuts sitting alongside a resumed positive opinion from a major global bank.

Recent updates

Narrative Update Apr 22

BC: Premium P/E And Overweight Support Will Sustain Future Luxury Brand Strength

Brunello Cucinelli's updated analyst price target of about €103, down slightly from roughly €104, reflects a fine tuning of assumptions as analysts balance recent upward and downward target revisions with only modest adjustments to growth, margins and P/E expectations. Analyst Commentary Recent research updates around Brunello Cucinelli point to a mixed but generally constructive stance, with price targets clustered around a relatively tight range and only modest adjustments to assumptions on growth, margins and P/E.
Narrative Update Apr 07

BC: Premium P/E And Overweight Support Will Sustain Future Luxury Margin Resilience

Narrative Update The updated analyst price target for Brunello Cucinelli moves slightly lower to about €104 from roughly €106, reflecting modest tweaks to fair value, discount rate, growth and margin assumptions after recent target reductions from €105 to €100 and from €125 to €120 cited by analysts. Analyst Commentary Recent research shows a split view on Brunello Cucinelli, with some analysts trimming price targets while others reaffirm a positive stance on the shares.
Narrative Update Mar 23

BC: Premium P/E And Overweight Rating Will Support Future Luxury Margin Resilience

The analyst price target for Brunello Cucinelli has edged lower by about €1, to roughly €106, as analysts factor in slightly adjusted fair value, discount rate and future P/E assumptions following recent target trims from €105 to €100 and from €125 to €120, alongside a resumed Overweight stance from another major house. Analyst Commentary Recent research updates show a mixed but generally constructive stance on Brunello Cucinelli, with modest target cuts sitting alongside a resumed positive opinion from a major global bank.
Narrative Update Mar 09

BC: Trimmed Outlook And Dividend Plans Will Likely Temper Premium P/E

Analysts have adjusted their fair value estimate for Brunello Cucinelli from about €79.38 to €75.92, reflecting trimmed revenue growth and profit margin assumptions. This is partially offset by a slightly higher future P/E and recent price target reductions from €105 to €100 and from €125 to €120.
Narrative Update Feb 23

BC: Overweight Rating And Premium P/E Will Support Luxury Margin Resilience

Analysts have trimmed their fair value estimate for Brunello Cucinelli from about €107.72 to roughly €106.75. This reflects slightly more cautious assumptions on revenue growth, profit margins and the P/E they are comfortable with, even as coverage has been resumed with an Overweight rating in recent Street research.
Narrative Update Feb 07

BC: Overweight Rating And Premium P/E Will Support Future Upside Potential

Narrative Update Analysts have trimmed their fair value estimate for Brunello Cucinelli from €109.50 to about €107.72. This reflects slightly adjusted assumptions on the discount rate, revenue growth and future P/E following recent research updates such as the resumed Overweight coverage at a major bank.
Narrative Update Jan 24

BC: Refined Revenue And Margin Assumptions Will Support Future Upside Potential

Analysts have slightly increased their fair value estimate for Brunello Cucinelli to €109.50, supported by updated assumptions around revenue growth, profit margins, discount rate and future P/E that refine rather than overhaul the prior view. Valuation Changes The fair value estimate has been adjusted marginally from €109.43 to €109.50 per share, reflecting a very small refinement in the model.
Narrative Update Jan 10

BC: Elevated P/E And Margins Will Likely Sustain Overvaluation Risk

Analysts have slightly reduced their implied valuation on Brunello Cucinelli, with the fair value estimate holding close to €79.38. A lower future P/E assumption of about 37.6x reflects updated views on revenue growth of roughly 11.2% and profit margins around 10.9%.
Analysis Article Dec 29

Brunello Cucinelli S.p.A.'s (BIT:BC) Shares May Have Run Too Fast Too Soon

Brunello Cucinelli S.p.A.'s ( BIT:BC ) price-to-earnings (or "P/E") ratio of 50.8x might make it look like a strong...
Narrative Update Dec 27

BC: Premium Multiple Will Likely Face Future Pressure From Debunked Short Reports

Narrative Update Analysts have modestly raised their fair value estimate for Brunello Cucinelli from EUR 78.06 to EUR 79.38, citing reaffirmed confidence following recent fieldwork that countered short-seller concerns and supported slightly stronger revenue growth and valuation multiples. Analyst Commentary Recent commentary has highlighted a more constructive stance on Brunello Cucinelli, with some analysts pointing to resilient brand momentum, robust pricing power, and the successful rebuttal of short seller allegations as reasons for improved conviction in the equity story and a higher fair value range.
Narrative Update Dec 12

BC: Elevated Multiple Will Likely Face Pressure From Execution Risks

Analysts have trimmed their price target for Brunello Cucinelli by about EUR 6 to roughly EUR 78, as slightly lower long term growth and profitability assumptions, together with a higher discount rate, offset continued confidence in the brand's high end positioning and its resilience against recent short seller scrutiny. Analyst Commentary Recent Street research on Brunello Cucinelli reflects a more polarized view, with some bearish analysts turning cautious on the stock despite ongoing support from major houses.
Narrative Update Nov 28

BC: Fieldwork Findings And Market Position Are Expected To Drive Future Upside

The consensus analyst price target for Brunello Cucinelli has been adjusted slightly lower to €109.43 from €109.50, as analysts weigh recent contrasting ratings and acknowledge the company’s ability to counter negative reports with resilient fundamentals. Analyst Commentary Recent analyst research on Brunello Cucinelli highlights a split in sentiment as the company navigates diverging perspectives on its valuation, growth prospects, and recent allegations raised by short reports.
Analysis Article Nov 23

Should You Investigate Brunello Cucinelli S.p.A. (BIT:BC) At €88.60?

While Brunello Cucinelli S.p.A. ( BIT:BC ) might not have the largest market cap around , it received a lot of...
Narrative Update Oct 25

Brand Reputation And Luxury Demand Will Sustain Momentum Despite Mixed Coverage

Analysts have modestly raised their price target for Brunello Cucinelli, now citing increased confidence in the company’s growth prospects following diligent rebuttals of short reports and continued strength in the luxury segment. Analyst Commentary Recent analyst activity has highlighted both confidence and caution regarding Brunello Cucinelli’s prospects, with divergent views reflecting ongoing debate about the company’s valuation, execution, and growth trajectory.
Narrative Update Oct 11

Artisanal Craft And Global Markets Will Build Enduring Luxury Excellence

Analysts have slightly lowered their fair value price target for Brunello Cucinelli from €111.31 to €109.50. They cite ongoing market debates, balanced by continued confidence in the company’s underlying fundamentals and premium positioning.
Narrative Update Sep 27

Artisanal Craft And Global Markets Will Build Enduring Luxury Excellence

Analysts have modestly reduced Brunello Cucinelli’s fair value to €111.31, reflecting a balanced outlook as strong luxury positioning and growth prospects are offset by valuation concerns and recent share price gains. Analyst Commentary Bullish analysts note Brunello Cucinelli's strong positioning in the very high-end ready-to-wear segment.
Analysis Article Aug 21

What Is Brunello Cucinelli S.p.A.'s (BIT:BC) Share Price Doing?

BIT:BC 1 Year Share Price vs Fair Value Explore Brunello Cucinelli's Fair Values from the Community and select yours...
Analysis Article Jul 16

Brunello Cucinelli S.p.A.'s (BIT:BC) Shares May Have Run Too Fast Too Soon

With a price-to-earnings (or "P/E") ratio of 60.6x Brunello Cucinelli S.p.A. ( BIT:BC ) may be sending very bearish...
Analysis Article Jun 17

Brunello Cucinelli (BIT:BC) Ticks All The Boxes When It Comes To Earnings Growth

The excitement of investing in a company that can reverse its fortunes is a big draw for some speculators, so even...
User avatar
New Narrative Feb 09

Solomeo AI Technology And Production Expansion Will Strengthen Future Market Position

In-house production expansion and Solomeo AI tech could enhance margins and drive online sales growth, positively impacting revenues.

Shareholder Returns

BCIT LuxuryIT Market
7D3.1%6.1%1.6%
1Y-19.9%1.0%20.1%

Return vs Industry: BC underperformed the Italian Luxury industry which returned 1% over the past year.

Return vs Market: BC underperformed the Italian Market which returned 20.1% over the past year.

Price Volatility

Is BC's price volatile compared to industry and market?
BC volatility
BC Average Weekly Movement5.5%
Luxury Industry Average Movement4.8%
Market Average Movement5.2%
10% most volatile stocks in IT Market8.2%
10% least volatile stocks in IT Market3.1%

Stable Share Price: BC has not had significant price volatility in the past 3 months compared to the Italian market.

Volatility Over Time: BC's weekly volatility (5%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
19783,458Riccardo Stefanelliwww.brunellocucinelli.it

Brunello Cucinelli S.p.A., together with its subsidiaries, engages in the production and sale of clothing, accessories, and lifestyle products in Italy, Europe, the United States, and Asia. The company offers women’s collection, including coats and jackets, blazers, knitwear, jumpsuits, dresses, t-shirts and tops, shirts, skirts, pants, denim, beach and travel wear, and matching sets; sneakers, heels, boots, loafers, sandals, and flat shoes; hats, belts, eyewear, jewelry, scarves, leather goods, and other accessories; mini bags and clutches; crossbody bags and backpacks; and handbags and shoppers. It also provides men’s collection, such as coats and jackets, knitwear, blazers, suits, tuxedos, t-shirts and polos, shirts, pants, denim, travel and beach wear, and ready-to-wear products; sneakers, lace-ups, loafers, slides and flip-flops, espadrilles, leisure products, and other shoes; leather goods, bags, hats, belts, scarves; other accessories; and kids, fragrance, and gift products.

Brunello Cucinelli S.p.A. Fundamentals Summary

How do Brunello Cucinelli's earnings and revenue compare to its market cap?
BC fundamental statistics
Market cap€5.79b
Earnings (TTM)€135.03m
Revenue (TTM)€1.41b
42.9x
P/E Ratio
4.1x
P/S Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
BC income statement (TTM)
Revenue€1.41b
Cost of Revenue€646.82m
Gross Profit€761.13m
Other Expenses€626.10m
Earnings€135.03m

Last Reported Earnings

Dec 31, 2025

Next Earnings Date

Jul 30, 2026

Earnings per share (EPS)1.99
Gross Margin54.06%
Net Profit Margin9.59%
Debt/Equity Ratio71.2%

How did BC perform over the long term?

See historical performance and comparison

Dividends

1.2%
Current Dividend Yield
52%
Payout Ratio

Does BC pay a reliable dividends?

See BC dividend history and benchmarks
When do you need to buy BC by to receive an upcoming dividend?
Brunello Cucinelli dividend dates
Ex Dividend DateMay 18 2026
Dividend Pay DateMay 20 2026
Days until Ex dividend6 days
Days until Dividend pay date8 days

Does BC pay a reliable dividends?

See BC dividend history and benchmarks

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/11 08:57
End of Day Share Price 2026/05/08 00:00
Earnings2025/12/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Brunello Cucinelli S.p.A. is covered by 26 analysts. 17 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Carmen NovelBanca Akros S.p.A. (ESN)
Nicholas Charles AndersonBerenberg
Mariana Horn UribeBerenberg