Brunello Cucinelli (BC) Stock Overview
Engages in the production and sale of clothing, accessories, and lifestyle products in Italy, Europe, the United States, and Asia. More details
| Snowflake Score | |
|---|---|
| Valuation | 2/6 |
| Future Growth | 4/6 |
| Past Performance | 3/6 |
| Financial Health | 4/6 |
| Dividends | 3/6 |
Rewards
Risk Analysis
No risks detected for BC from our risk checks.
BC Community Fair Values
Create NarrativeSee what 51 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Brunello Cucinelli S.p.A. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | €76.72 |
| 52 Week High | €106.85 |
| 52 Week Low | €69.02 |
| Beta | 0.89 |
| 1 Month Change | -13.88% |
| 3 Month Change | -10.92% |
| 1 Year Change | -21.47% |
| 3 Year Change | 2.64% |
| 5 Year Change | 59.97% |
| Change since IPO | 561.38% |
Recent News & Updates
Narrative Update • Aug 14
BC: Extended Execution Risks Will Likely Cap Premium P/E Despite Resilient Demand
The analyst price target for Brunello Cucinelli has been revised higher by about €2.63, with analysts pointing to the company’s positioning in top-end luxury, its affluent client base and the perceived resilience of demand as key supports for this change. Analyst Commentary Recent research on Brunello Cucinelli has generally highlighted the strength of its positioning in top-end luxury and its affluent client base.Analysis Article • Aug 06
Brunello Cucinelli S.p.A. (BIT:BC) Just Reported Half-Year Earnings: Have Analysts Changed Their Mind On The Stock?
It's been a pretty great week for Brunello Cucinelli S.p.A. ( BIT:BC ) shareholders, with its shares surging 11% to...Narrative Update • Jul 30
BC: Extended Execution Demands Through 2028 Will Likely Restrain Premium P/E
Analysts now place Brunello Cucinelli's fair value estimate modestly lower at about €72.94, down from €75.92. This reflects updated views on discount rates, earnings growth potential, and P/E assumptions in light of recent price target revisions in the €95 to €100 range.
Narrative Update • Jun 18
BC: Premium P/E And Dividend Support Will Drive Future Repricing Potential
The analyst price target for Brunello Cucinelli has been modestly reduced to around €102 from about €103, as analysts fine tune their fair value, discount rate, revenue growth, profit margin and future P/E assumptions in light of recent Street research that includes both upward and downward revisions to individual targets. Analyst Commentary Recent Street research on Brunello Cucinelli reflects a mixed but generally engaged view of the stock, with some bullish analysts lifting their targets and more cautious voices trimming theirs.Narrative Update • Jun 03
BC: Premium P/E And Dividend Support Will Underpin Future Repricing Potential
The analyst price target for Brunello Cucinelli edges higher to €103.18 from €102.88, reflecting updated assumptions on growth, margins and P/E multiples, supported by recent price target increases from major research houses. Analyst Commentary Recent Street research on Brunello Cucinelli centers on refreshed price targets, with bullish analysts adjusting their models around growth, profitability and what they are willing to pay on a P/E basis.Recent updates
Narrative Update • Aug 14
BC: Extended Execution Risks Will Likely Cap Premium P/E Despite Resilient Demand
The analyst price target for Brunello Cucinelli has been revised higher by about €2.63, with analysts pointing to the company’s positioning in top-end luxury, its affluent client base and the perceived resilience of demand as key supports for this change. Analyst Commentary Recent research on Brunello Cucinelli has generally highlighted the strength of its positioning in top-end luxury and its affluent client base.Analysis Article • Aug 06
Brunello Cucinelli S.p.A. (BIT:BC) Just Reported Half-Year Earnings: Have Analysts Changed Their Mind On The Stock?
It's been a pretty great week for Brunello Cucinelli S.p.A. ( BIT:BC ) shareholders, with its shares surging 11% to...Narrative Update • Jul 30
BC: Extended Execution Demands Through 2028 Will Likely Restrain Premium P/E
Analysts now place Brunello Cucinelli's fair value estimate modestly lower at about €72.94, down from €75.92. This reflects updated views on discount rates, earnings growth potential, and P/E assumptions in light of recent price target revisions in the €95 to €100 range.Narrative Update • Jun 18
BC: Premium P/E And Dividend Support Will Drive Future Repricing Potential
The analyst price target for Brunello Cucinelli has been modestly reduced to around €102 from about €103, as analysts fine tune their fair value, discount rate, revenue growth, profit margin and future P/E assumptions in light of recent Street research that includes both upward and downward revisions to individual targets. Analyst Commentary Recent Street research on Brunello Cucinelli reflects a mixed but generally engaged view of the stock, with some bullish analysts lifting their targets and more cautious voices trimming theirs.Narrative Update • Jun 03
BC: Premium P/E And Dividend Support Will Underpin Future Repricing Potential
The analyst price target for Brunello Cucinelli edges higher to €103.18 from €102.88, reflecting updated assumptions on growth, margins and P/E multiples, supported by recent price target increases from major research houses. Analyst Commentary Recent Street research on Brunello Cucinelli centers on refreshed price targets, with bullish analysts adjusting their models around growth, profitability and what they are willing to pay on a P/E basis.Narrative Update • May 11
BC: Premium P/E And Dividend Support Will Sustain Future Brand Strength
Analysts have trimmed the blended price target for Brunello Cucinelli to about €103 from roughly €103.38, as recent research updates adjust fair value estimates and P/E assumptions, while reflecting mixed target moves from UBS, RBC Capital and Berenberg. Analyst Commentary Recent research on Brunello Cucinelli reflects a mix of optimism on the company’s ability to execute and some caution around valuation and future growth assumptions, which is feeding into the latest price target tweaks.Narrative Update • Apr 22
BC: Premium P/E And Overweight Support Will Sustain Future Luxury Brand Strength
Brunello Cucinelli's updated analyst price target of about €103, down slightly from roughly €104, reflects a fine tuning of assumptions as analysts balance recent upward and downward target revisions with only modest adjustments to growth, margins and P/E expectations. Analyst Commentary Recent research updates around Brunello Cucinelli point to a mixed but generally constructive stance, with price targets clustered around a relatively tight range and only modest adjustments to assumptions on growth, margins and P/E.Narrative Update • Apr 07
BC: Premium P/E And Overweight Support Will Sustain Future Luxury Margin Resilience
Narrative Update The updated analyst price target for Brunello Cucinelli moves slightly lower to about €104 from roughly €106, reflecting modest tweaks to fair value, discount rate, growth and margin assumptions after recent target reductions from €105 to €100 and from €125 to €120 cited by analysts. Analyst Commentary Recent research shows a split view on Brunello Cucinelli, with some analysts trimming price targets while others reaffirm a positive stance on the shares.Narrative Update • Mar 23
BC: Premium P/E And Overweight Rating Will Support Future Luxury Margin Resilience
The analyst price target for Brunello Cucinelli has edged lower by about €1, to roughly €106, as analysts factor in slightly adjusted fair value, discount rate and future P/E assumptions following recent target trims from €105 to €100 and from €125 to €120, alongside a resumed Overweight stance from another major house. Analyst Commentary Recent research updates show a mixed but generally constructive stance on Brunello Cucinelli, with modest target cuts sitting alongside a resumed positive opinion from a major global bank.Narrative Update • Mar 09
BC: Trimmed Outlook And Dividend Plans Will Likely Temper Premium P/E
Analysts have adjusted their fair value estimate for Brunello Cucinelli from about €79.38 to €75.92, reflecting trimmed revenue growth and profit margin assumptions. This is partially offset by a slightly higher future P/E and recent price target reductions from €105 to €100 and from €125 to €120.Narrative Update • Feb 23
BC: Overweight Rating And Premium P/E Will Support Luxury Margin Resilience
Analysts have trimmed their fair value estimate for Brunello Cucinelli from about €107.72 to roughly €106.75. This reflects slightly more cautious assumptions on revenue growth, profit margins and the P/E they are comfortable with, even as coverage has been resumed with an Overweight rating in recent Street research.Narrative Update • Feb 07
BC: Overweight Rating And Premium P/E Will Support Future Upside Potential
Narrative Update Analysts have trimmed their fair value estimate for Brunello Cucinelli from €109.50 to about €107.72. This reflects slightly adjusted assumptions on the discount rate, revenue growth and future P/E following recent research updates such as the resumed Overweight coverage at a major bank.Narrative Update • Jan 24
BC: Refined Revenue And Margin Assumptions Will Support Future Upside Potential
Analysts have slightly increased their fair value estimate for Brunello Cucinelli to €109.50, supported by updated assumptions around revenue growth, profit margins, discount rate and future P/E that refine rather than overhaul the prior view. Valuation Changes The fair value estimate has been adjusted marginally from €109.43 to €109.50 per share, reflecting a very small refinement in the model.Narrative Update • Jan 10
BC: Elevated P/E And Margins Will Likely Sustain Overvaluation Risk
Analysts have slightly reduced their implied valuation on Brunello Cucinelli, with the fair value estimate holding close to €79.38. A lower future P/E assumption of about 37.6x reflects updated views on revenue growth of roughly 11.2% and profit margins around 10.9%.Analysis Article • Dec 29
Brunello Cucinelli S.p.A.'s (BIT:BC) Shares May Have Run Too Fast Too Soon
Brunello Cucinelli S.p.A.'s ( BIT:BC ) price-to-earnings (or "P/E") ratio of 50.8x might make it look like a strong...Narrative Update • Dec 27
BC: Premium Multiple Will Likely Face Future Pressure From Debunked Short Reports
Narrative Update Analysts have modestly raised their fair value estimate for Brunello Cucinelli from EUR 78.06 to EUR 79.38, citing reaffirmed confidence following recent fieldwork that countered short-seller concerns and supported slightly stronger revenue growth and valuation multiples. Analyst Commentary Recent commentary has highlighted a more constructive stance on Brunello Cucinelli, with some analysts pointing to resilient brand momentum, robust pricing power, and the successful rebuttal of short seller allegations as reasons for improved conviction in the equity story and a higher fair value range.Narrative Update • Dec 12
BC: Elevated Multiple Will Likely Face Pressure From Execution Risks
Analysts have trimmed their price target for Brunello Cucinelli by about EUR 6 to roughly EUR 78, as slightly lower long term growth and profitability assumptions, together with a higher discount rate, offset continued confidence in the brand's high end positioning and its resilience against recent short seller scrutiny. Analyst Commentary Recent Street research on Brunello Cucinelli reflects a more polarized view, with some bearish analysts turning cautious on the stock despite ongoing support from major houses.Narrative Update • Nov 28
BC: Fieldwork Findings And Market Position Are Expected To Drive Future Upside
The consensus analyst price target for Brunello Cucinelli has been adjusted slightly lower to €109.43 from €109.50, as analysts weigh recent contrasting ratings and acknowledge the company’s ability to counter negative reports with resilient fundamentals. Analyst Commentary Recent analyst research on Brunello Cucinelli highlights a split in sentiment as the company navigates diverging perspectives on its valuation, growth prospects, and recent allegations raised by short reports.Analysis Article • Nov 23
Should You Investigate Brunello Cucinelli S.p.A. (BIT:BC) At €88.60?
While Brunello Cucinelli S.p.A. ( BIT:BC ) might not have the largest market cap around , it received a lot of...Narrative Update • Oct 25
Brand Reputation And Luxury Demand Will Sustain Momentum Despite Mixed Coverage
Analysts have modestly raised their price target for Brunello Cucinelli, now citing increased confidence in the company’s growth prospects following diligent rebuttals of short reports and continued strength in the luxury segment. Analyst Commentary Recent analyst activity has highlighted both confidence and caution regarding Brunello Cucinelli’s prospects, with divergent views reflecting ongoing debate about the company’s valuation, execution, and growth trajectory.Narrative Update • Oct 11
Artisanal Craft And Global Markets Will Build Enduring Luxury Excellence
Analysts have slightly lowered their fair value price target for Brunello Cucinelli from €111.31 to €109.50. They cite ongoing market debates, balanced by continued confidence in the company’s underlying fundamentals and premium positioning.Narrative Update • Sep 27
Artisanal Craft And Global Markets Will Build Enduring Luxury Excellence
Analysts have modestly reduced Brunello Cucinelli’s fair value to €111.31, reflecting a balanced outlook as strong luxury positioning and growth prospects are offset by valuation concerns and recent share price gains. Analyst Commentary Bullish analysts note Brunello Cucinelli's strong positioning in the very high-end ready-to-wear segment.
New Narrative • Feb 09
Solomeo AI Technology And Production Expansion Will Strengthen Future Market Position
In-house production expansion and Solomeo AI tech could enhance margins and drive online sales growth, positively impacting revenues.Shareholder Returns
| BC | IT Luxury | IT Market | |
|---|---|---|---|
| 7D | -5.3% | -3.5% | 0.6% |
| 1Y | -21.5% | -7.1% | 19.1% |
Return vs Industry: BC underperformed the Italian Luxury industry which returned -7.1% over the past year.
Return vs Market: BC underperformed the Italian Market which returned 19.1% over the past year.
Price Volatility
| BC volatility | |
|---|---|
| BC Average Weekly Movement | 4.1% |
| Luxury Industry Average Movement | 4.1% |
| Market Average Movement | 4.1% |
| 10% most volatile stocks in IT Market | 7.4% |
| 10% least volatile stocks in IT Market | 2.6% |
Stable Share Price: BC has not had significant price volatility in the past 3 months compared to the Italian market.
Volatility Over Time: BC's weekly volatility (4%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1978 | 3,543 | Riccardo Stefanelli | www.brunellocucinelli.it |
Brunello Cucinelli S.p.A., together with its subsidiaries, engages in the production and sale of clothing, accessories, and lifestyle products in Italy, Europe, the United States, and Asia. The company offers women’s collection, including coats and jackets, blazers, knitwear, jumpsuits, dresses, t-shirts and tops, shirts, skirts, pants, denim, beach and travel wear, and matching sets; sneakers, heels, boots, loafers, sandals, and flat shoes; hats, belts, eyewear, jewelry, scarves, leather goods, and other accessories; mini bags and clutches; crossbody bags and backpacks; and handbags and shoppers. It also provides men’s collection, such as coats and jackets, knitwear, blazers, suits, tuxedos, t-shirts and polos, shirts, pants, denim, travel and beach wear, and ready-to-wear products; sneakers, lace-ups, loafers, slides and flip-flops, espadrilles, leisure products, and other shoes; leather goods, bags, hats, belts, scarves; other accessories; and kids, fragrance, and gift products.
Brunello Cucinelli S.p.A. Fundamentals Summary
| BC fundamental statistics | |
|---|---|
| Market cap | €5.22b |
| Earnings (TTM) | €137.89m |
| Revenue (TTM) | €1.47b |
37.8x
P/E Ratio3.5x
P/S RatioIs BC overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| BC income statement (TTM) | |
|---|---|
| Revenue | €1.47b |
| Cost of Revenue | €669.07m |
| Gross Profit | €804.16m |
| Other Expenses | €666.27m |
| Earnings | €137.89m |
Last Reported Earnings
Jun 30, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 2.03 |
| Gross Margin | 54.58% |
| Net Profit Margin | 9.36% |
| Debt/Equity Ratio | 71.7% |
How did BC perform over the long term?
See historical performance and comparisonDividends
1.4%
Current Dividend Yield51%
Payout RatioCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/13 02:16 |
| End of Day Share Price | 2026/09/11 00:00 |
| Earnings | 2026/06/30 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Brunello Cucinelli S.p.A. is covered by 31 analysts. 19 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Carmen Novel | Banca Akros S.p.A. (ESN) |
| Mariana Horn Uribe | Berenberg |
| Nicholas Charles Anderson | Berenberg |