Planet Labs PBC Management
Management criteria checks 3/4
Planet Labs PBC's CEO is Will Marshall, appointed in Jan 2010, has a tenure of 16.67 years. total yearly compensation is $4.63M, comprised of 9.7% salary and 90.3% bonuses, including company stock and options. directly owns 3.43% of the company’s shares, worth $200.12M. The average tenure of the management team and the board of directors is 5.1 years and 2.7 years respectively.
Key information
Will Marshall
Chief executive officer
US$4.6m
Total compensation
| CEO salary percentage | 9.73% |
| CEO tenure | 16.7yrs |
| CEO ownership | 3.4% |
| Management average tenure | 5.1yrs |
| Board average tenure | 2.7yrs |
Recent management updates
Recent updates
Analysis Article • Sep 07
Analysts Have Been Trimming Their Planet Labs PBC (NYSE:PL) Price Target After Its Latest Report
Planet Labs PBC ( NYSE:PL ) just released its quarterly report and things are looking bullish. The results overall were...
Narrative Update • Sep 03
PL: New Imaging Constellations Will Drive Future Cash Flow Upside
Analysts have trimmed their 12 month price target for Planet Labs PBC from about $40 to roughly $38.73 as they update forecasts for slightly different revenue growth, margin expectations and future P/E assumptions. What’s in the News for Planet Labs PBC Planet Labs PBC reported that its Tanager-2 satellite and 18 SuperDove satellites of Flock 4J have arrived at Vandenberg Space Force Base for the upcoming Transporter-18 rideshare mission with SpaceX, marking a step in expanding its hyperspectral and daily global monitoring capacity.Seeking Alpha • Aug 19
Planet Labs: A Strong Business At A Price That Demands Too Much
Summary Planet Labs’ stock has performed strongly over the past year, although space-related enthusiasm has faded following the SpaceX IPO. Growing demand for sovereign satellite capabilities has been a major driver of recent optimism. The Google partnership has highlighted the potential for Planet Labs to capitalize on the on-orbit data center opportunity, although this is extremely speculative at this stage. Planet Labs has a strong business and growing capabilities, but competition remains a long-term risk and its valuation will likely limit future returns. Read the full article on Seeking Alpha
Narrative Update • Jul 27
PL: Sovereign Space Access And AI Exposure Will Sustain Risky Premium Multiple
Analysts have adjusted their price target for Planet Labs PBC from $22 to $25, citing updated assumptions around revenue growth, discount rate, profit margin, and future P/E. What’s in the News for Planet Labs PBC Planet Labs PBC stock declined 12% over the past month, while Wall Street research coverage continues to show a consensus Strong Buy rating and an average price target of $43.88, according to recent analyst reports.
Narrative Update • Jul 13
PL: High Resolution AI Monitoring And Index Inclusion Will Support Bullish Outlook
Analysts have adjusted their price target for Planet Labs PBC to $53 from $50, citing updated assumptions for fair value, discount rate, revenue growth, profit margins, and future P/E estimates. What's in the News Planet Labs Germany agreed with Isar Aerospace to launch one of Planet Labs PBC's next generation Pelican satellites on the Spectrum rocket from a dedicated German launch complex as early as late 2026, which is described as the first national launch of both a German built satellite and rocket (source: company and partner announcement).Narrative Update • Jun 29
PL: Defense Contracts And Equity Dilution Will Sustain Risky Premium Multiple
Analysts have lifted their price target for Planet Labs PBC from $16.40 to $22.00, citing updated assumptions around revenue growth expectations, discount rates, profit margins, and future P/E levels that together point to a higher assessed fair value for the stock. What’s in the News for Planet Labs PBC Planet Labs PBC reported record Q1 fiscal 2027 revenue of US$94.2 million, a 42% year-over-year increase, with adjusted net loss per share narrowing to US$0.03 and full-year revenue guidance set in a range of US$425 million to US$441 million.Narrative Update • Jun 15
PL: Defense And Intelligence Contracts Will Drive Future Cash Flow Upside
Analysts have adjusted their price target on Planet Labs PBC to $40.00 from $36.33, reflecting updated assumptions on discount rate, revenue growth, profit margin and a very large forward P/E multiple of about 386x. What's in the News Record Q1 FY2027 revenue of US$94.2 million, up 42% year over year, driven largely by more than 65% growth in defense and intelligence contracts with agencies such as the U.S. National Geospatial Intelligence Agency and Navy, plus international customers in Greece and Sweden (source: multiple Q1 FY2027 earnings reports).Narrative Update • Jun 01
PL: On Orbit AI And Emissions Imaging Will Shape Balanced Outlook
Analysts have increased their fair value estimate for Planet Labs PBC from $40.00 to $50.00, reflecting updated assumptions on revenue growth, profit margins, and long-term P/E levels. What's in the News Planet released first light images from its latest Pelican launch, including imagery from the Swedish Armed Forces’ first sovereign satellite, with nine AI enabled Pelican satellites now in orbit and capturing 50 cm class, six band multispectral data (Product related announcement).Narrative Update • May 15
PL: Defense Contract Optionality Will Not Offset Thin Long-Term Profit Margins
Analysts have adjusted their fair value estimate for Planet Labs PBC to $36.33 from $34.44. This reflects updated assumptions around discount rate, revenue growth, profit margin, and future P/E levels.Narrative Update • Apr 28
PL: On Orbit AI Intelligence Will Drive Future Upside
Analysts kept their Planet Labs PBC fair value estimate steady at $40.00 per share, citing only minor adjustments in inputs such as revenue growth, profit margin and very large forward P/E assumptions as the basis for reaffirming their price target. What's in the News Planet Labs reported a successful test of AI-driven object detection running directly on its Pelican 4 satellite using an NVIDIA Jetson Orin module, with early models reaching 80% detection accuracy on raw imagery and on-orbit processing designed to generate GeoTIFF and GeoJSON insights within minutes of capture (Client Announcements).Narrative Update • Apr 14
PL: AI On-Orbit Intelligence And SHIELD Contract Will Drive Future Upside
Analysts have increased their fair value estimate for Planet Labs PBC from $33.00 to $40.00, citing updated assumptions around revenue growth, margins, and a very large forward P/E multiple as the primary drivers of this change. What's in the News Planet reported a technical milestone with AI-driven object detection running directly on its Pelican-4 satellite, using an onboard NVIDIA Jetson Orin module to identify airplanes in raw imagery with 80% detection accuracy.Narrative Update • Mar 31
PL: Expanding Defense Contracts And AI Partnerships Will Drive Long-Term Upside
Analysts now estimate Planet Labs PBC’s fair value at roughly $34.44 per share, up from about $14.55, reflecting updated assumptions that include higher revenue growth, slightly stronger profit margins, a modestly higher discount rate, and a higher future P/E. What's in the News Issued earnings guidance for the quarter ending April 30, 2026, with expected revenue of US$87 million to US$91 million, and for fiscal 2027 with expected revenue of US$415 million to US$440 million (corporate guidance).Narrative Update • Mar 16
PL: New Defense And Sovereign Satellite Contracts Will Support Future Earnings Power
Analysts have kept Planet Labs PBC's fair value estimate steady at $33.00, incorporating updated inputs on the discount rate, revenue growth and profit margin assumptions, along with a slightly revised future P/E outlook that informs this refreshed price target view. What's in the News Planet Labs PBC was selected as a prime contractor by the U.S. Missile Defense Agency under the SHIELD IDIQ contract vehicle, which has a ceiling of US$151b.Narrative Update • Mar 02
PL: Satellite Services Contracts Will Drive Risky Premium Earnings Multiple
Analysts have lifted their fair value estimate for Planet Labs PBC from $4.50 to $16.40, citing updated assumptions that now reflect higher modeled revenue growth of 27.16%, a profit margin of 7.50%, a slightly higher discount rate of 7.25%, and a P/E multiple of 162.53x compared with prior inputs. What's in the News Multi year low 9 figure agreement with the Swedish Armed Forces for satellites and space based data solutions, including sovereign ownership of a Planet satellite suite and access to high resolution imagery and intelligence tools (Client announcement).Narrative Update • Feb 16
PL: New Defense Contracts And Expanded Satellite Constellation Will Support Future Earnings Power
Analysts have maintained their $33.00 price target for Planet Labs PBC, citing largely stable assumptions around fair value, discount rate, revenue growth, profit margin and future P/E expectations. What's in the News Signed a multi-year low 9-figure agreement with the Swedish Armed Forces for a suite of satellites, space-based data, and awareness solutions, with Sweden set to own the satellites and access Planet's high resolution data and intelligence tools (Client Announcements).Narrative Update • Feb 02
PL: New Defense Contracts And Satellite Launches Will Support Long Term Earnings Power
Analysts have lifted their fair value estimate for Planet Labs PBC from US$30.00 to US$33.00, citing slightly higher projected revenue growth, a similar profit margin outlook, and a higher assumed future P/E multiple as the key drivers of the change. What's in the News Signed a multi year, low 9 figure agreement with the Swedish Armed Forces for satellites, space based data and awareness solutions.Narrative Update • Jan 19
PL: Defense Contracts And New Satellites Will Support Measured Long Term Earnings Power
Analysts have lifted their fair value estimate for Planet Labs PBC from US$22.00 to US$30.00 per share, citing small adjustments in discount rate assumptions, slightly higher projected revenue growth, modestly stronger profit margins, and a higher future P/E multiple. What's in the News Signed a multi-year low 9 figure agreement with the Swedish Armed Forces for a suite of satellites and space-based data and awareness solutions, including ownership of Planet satellites and access to high resolution data and intelligence tools (Client announcement).Analysis Article • Jan 13
After Leaping 39% Planet Labs PBC (NYSE:PL) Shares Are Not Flying Under The Radar
Despite an already strong run, Planet Labs PBC ( NYSE:PL ) shares have been powering on, with a gain of 39% in the last...Narrative Update • Jan 05
PL: Expanded Imaging Constellation And Defense Contracts Will Support Measured Long Term Earnings Power
Analysts have modestly reduced their price target on Planet Labs PBC by approximately 2 dollars per share, reflecting slightly lower long term valuation multiples even as forecasts for revenue growth and profit margins have inched higher. What's in the News Issued fourth quarter 2026 revenue guidance of approximately 76 million to 80 million dollars and full fiscal 2026 guidance of 297 million to 301 million dollars, indicating continued top line expansion (corporate guidance) Successfully launched AI enabled high resolution Pelican 5 and Pelican 6 satellites along with 36 SuperDoves on SpaceX's Transporter 15 mission, expanding the Gen 1 Pelican fleet and daily monitoring constellation (product announcement) Released first light images from the newly launched Pelican 6 satellite, demonstrating early performance of its high resolution, multispectral imaging and on orbit edge compute capabilities (product announcement) Secured an 8 figure contract renewal with a longstanding international defense and intelligence customer for high resolution imagery, reinforcing growth in the defense and national security segment (client announcement) Awarded new US government contracts, including a 12.8 million dollar NGA AAMOR award and a 7.5 million dollar renewal with the US Navy for AI enabled maritime domain awareness and vessel monitoring across the Pacific (client announcements) Valuation Changes Fair Value Estimate unchanged at 22.0 dollars per share, indicating no revision to the long term intrinsic value assessment Discount Rate edged down slightly from 7.30 percent to approximately 7.27 percent, modestly lowering the hurdle rate applied to future cash flows Revenue Growth increased slightly from about 26.7 percent to 27.1 percent, reflecting a marginally more optimistic outlook on top line expansion Net Profit Margin nudged higher from roughly 7.37 percent to 7.42 percent, signaling a small improvement in expected long term profitability Future P/E decreased modestly from about 224.8 times to 220.7 times, implying slightly lower valuation multiples despite stronger growth and margin assumptionsNarrative Update • Dec 19
PL: Expanding Satellite Constellation Will Drive Stronger Long Term Earnings Power
Narrative Update on Planet Labs PBC Analysts have raised their price target on Planet Labs PBC from 12 dollars to 22 dollars, citing higher expected revenue growth, slightly improved profit margins, and a richer future earnings multiple, despite a modest uptick in the assumed discount rate. What's in the News Issued guidance for fourth quarter 2026 revenue of 76 million to 80 million dollars and full fiscal 2026 revenue of 297 million to 301 million dollars, reinforcing expectations for continued top line growth (company guidance).Narrative Update • Dec 05
PL: Expanding Government Surveillance Contracts Will Drive Long-Term Upside
Analysts made a modest upward adjustment to their Planet Labs PBC price target to 14.55 dollars, reflecting slightly higher discount rate and long term profitability and valuation assumptions, while keeping core growth expectations intact. What's in the News Successful launch and initial commissioning of AI enabled Pelican 5 and Pelican 6 satellites, plus 36 SuperDoves, expanding Planet's high resolution and daily monitoring constellations (company announcement) General availability of Tanager 1 hyperspectral data products, including Methane Quicklook for rapid leak detection and monitoring in key US oil and gas basins (company announcement) $12.8 million NGA AAMOR contract award to Planet Labs Federal for AI enabled maritime domain awareness and vessel monitoring across Asia Pacific (company announcement) $7.5 million US Navy contract renewal to support SeaVision maritime situational awareness with PlanetScope, SkySat, and SynMax AI analytics in the Pacific (company announcement) Extension of long term partnership with VITO to co develop Earth observation solutions for agriculture, global monitoring, and biodiversity and habitat mapping (company announcement) Valuation Changes Fair Value Estimate unchanged at 14.55 dollars per share, indicating no revision to the core valuation outcome.Narrative Update • Nov 21
PL: Major Defense Contracts And Satellite Expansion Will Drive Long-Term Upside
Analysts have maintained their fair value estimate for Planet Labs PBC at $14.55 per share, citing stable long-term growth prospects with only minor adjustments to underlying forecasts and assumptions. What's in the News Secured an 8-figure contract renewal with an international defense and intelligence customer.Narrative Update • Nov 06
PL: Future Contract Wins And New Satellite Launches Will Support Balanced Outlook
Analysts have maintained their price target for Planet Labs PBC at $14.55. They cite steady forecasts despite minor adjustments in underlying metrics such as discount rate and profit margin.Narrative Update • Oct 23
Analysts Raise Planet Labs Price Target as Contracts and Growth Outlook Boost Valuation
Analysts have raised their price target for Planet Labs PBC from $10.57 to $14.55. They cited stronger projected revenue growth and a modestly lower discount rate in their revised outlook.Narrative Update • Oct 09
JSAT Contract And Satellite Expansion Will Secure Global Momentum
Narrative Update on Planet Labs PBC: Analyst Price Target Revision Analysts have raised their price target for Planet Labs PBC from $9.23 to $10.57 per share. They cite modest improvements in long-term revenue growth projections along with a lower discount rate as reasons for this revision.Narrative Update • Sep 25
JSAT Contract And Satellite Expansion Will Secure Global Momentum
The consensus Analyst Price Target for Planet Labs PBC increased from $8.84 to $9.23, primarily reflecting a modest improvement in net profit margin, while valuation multiples remained mostly stable. What's in the News Planet Labs expanded its satellite offerings with the general availability of Tanager-1 data products, including core hyperspectral imagery and rapid methane emission quantification, and launched a methane monitoring subscription for key U.S. oil and gas regions.Narrative Update • Sep 10
JSAT Contract And Satellite Expansion Will Secure Global Momentum
The consensus analyst price target for Planet Labs PBC has increased from $7.16 to $8.84, reflecting improved revenue growth expectations and a higher future P/E multiple. What's in the News Planet Labs secured several major government and defense contracts, including multi-year agreements with IGAC (Colombian government), Farmdar (agriculture), a €240 million German-funded contract, a seven-figure NATO contract, an expansion with the U.S. Navy, and continued work with the U.S. Department of Defense and National Reconnaissance Office.
New Narrative • Jul 29
Planet Labs: At The Heart Of The Emerging New Space Boom
Planet Labs leads the EO market with the largest satellite constellation, poised to capitalize on the growing demand for Earth Observation and geospatial data from companies and governments.CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Jul 31 2026 | n/a | n/a | -US$360m |
| Apr 30 2026 | n/a | n/a | -US$373m |
| Jan 31 2026 | US$5m | US$450k | -US$247m |
| Oct 31 2025 | n/a | n/a | -US$130m |
| Jul 31 2025 | n/a | n/a | -US$90m |
| Apr 30 2025 | n/a | n/a | -US$107m |
| Jan 31 2025 | US$5m | US$442k | -US$123m |
| Oct 31 2024 | n/a | n/a | -US$118m |
| Jul 31 2024 | n/a | n/a | -US$136m |
| Apr 30 2024 | n/a | n/a | -US$135m |
| Jan 31 2024 | US$6m | US$500k | -US$141m |
| Oct 31 2023 | n/a | n/a | -US$148m |
| Jul 31 2023 | n/a | n/a | -US$150m |
| Apr 30 2023 | n/a | n/a | -US$152m |
| Jan 31 2023 | US$610k | US$400k | -US$162m |
| Oct 31 2022 | n/a | n/a | -US$170m |
| Jul 31 2022 | n/a | n/a | -US$171m |
| Apr 30 2022 | n/a | n/a | -US$152m |
| Jan 31 2022 | US$11m | US$275k | -US$137m |
| Oct 31 2021 | n/a | n/a | -US$129m |
| Jul 31 2021 | n/a | n/a | -US$118m |
| Apr 30 2021 | n/a | n/a | -US$133m |
| Jan 31 2021 | US$12m | US$275k | -US$127m |
Compensation vs Market: Will's total compensation ($USD4.63M) is below average for companies of similar size in the US market ($USD8.44M).
Compensation vs Earnings: Will's compensation has been consistent with company performance over the past year.
CEO
Will Marshall (47 yo)
16.7yrs
Tenure
US$4,626,138
Compensation
Dr. William Spencer Marshall, also known as Will, Co-Founded Planet Labs PBC (formerly known as Planet Labs Inc.) in 2010 and serves as its Chief Executive Officer since 2011 and served as its Chairman of...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Co-Founder | 16.7yrs | US$4.63m | 3.43% $ 200.1m | |
| President & CFO | 6.6yrs | US$2.54m | 0.15% $ 9.0m | |
| Co-Founder | 16.7yrs | US$1.69m | 3.3% $ 192.2m | |
| Chief Product & Technology Officer | 1.7yrs | no data | no data | |
| Vice President of Investor Relations | no data | no data | no data | |
| General Counsel & Corporate Secretary | no data | no data | no data | |
| Chief Communications Officer | no data | no data | no data | |
| Senior Vice President of Marketing | 1.7yrs | no data | no data | |
| Chief People Officer | 3.7yrs | no data | no data | |
| MD of UK & Chief Revenue Officer | no data | no data | no data | |
| Chief Space Officer | no data | no data | no data | |
| Chief Strategist & Chairman of the Board of Planet Federal | no data | no data | no data |
5.1yrs
Average Tenure
50.5yo
Average Age
Experienced Management: PL's management team is seasoned and experienced (5.1 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Co-Founder | 16.7yrs | US$4.63m | 3.43% $ 200.1m | |
| Co-Founder | 15.7yrs | US$1.69m | 3.3% $ 192.2m | |
| Independent Director | 1.2yrs | US$256.10k | 0.0089% $ 519.9k | |
| Lead Independent Director | 10.7yrs | US$314.29k | 0.11% $ 6.4m | |
| Member of European Advisory Board | less than a year | no data | no data | |
| Independent Director | less than a year | US$134.66k | 0.0024% $ 141.1k | |
| Independent Director | 3.8yrs | US$301.46k | 0.061% $ 3.6m | |
| Independent Director | 5.3yrs | US$326.13k | 0.069% $ 4.0m | |
| Member of European Advisory Board | less than a year | no data | no data | |
| Independent Director | 4.8yrs | US$297.29k | 0.069% $ 4.0m | |
| Independent Director | 1.5yrs | US$322.18k | 0.010% $ 594.5k | |
| Member of European Advisory Board | less than a year | no data | no data |
2.7yrs
Average Tenure
61yo
Average Age
Experienced Board: PL's board of directors are not considered experienced ( 2.7 years average tenure), which suggests a new board.
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/17 04:07 |
| End of Day Share Price | 2026/09/17 00:00 |
| Earnings | 2026/07/31 |
| Annual Earnings | 2026/01/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Planet Labs PBC is covered by 16 analysts. 12 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Michael Filatov | Berenberg |
| Colin Canfield | Cantor Fitzgerald & Co. |
| John Godyn | Citigroup Inc |