Hasbro, Inc.

NasdaqGS:HAS Stock Report

Market Cap: US$13.8b

Hasbro Future Growth

Future criteria checks 4/6

Hasbro is forecast to grow earnings and revenue by 32.8% and 4.3% per annum respectively. EPS is expected to grow by 32.2% per annum. Return on equity is forecast to be 53.2% in 3 years.

Key information

32.8%

Earnings growth rate

32.17%

EPS growth rate

Leisure earnings growth39.1%
Revenue growth rate4.3%
Future return on equity53.21%
Analyst coverage

Good

Last updated05 May 2026

Recent future growth updates

Recent updates

Seeking Alpha Apr 27

Hasbro: Magic Is Working, But I'm Not Spellbound

Summary Hasbro, Inc. has shifted, and maintained, from a Buy to a Hold rating after underperforming the S&P 500 over the past decade. While digital gaming shows strength, HAS faces pressure from declining traditional toy sales, high debt, and slow revenue growth. Recent stock volatility stemmed from exiting an Indian supplier and a rebound on strong Q1 guidance. Strategic focus on entertainment and storytelling has not fully offset core business headwinds. Read the full article on Seeking Alpha
Narrative Update Apr 23

HAS: Entertainment And Gaming Slate Will Drive Post 2025 Earnings Upside

Analysts have raised their average price target on Hasbro by $13 to $110, citing stronger-than-expected Q4 results, a 2026 outlook that leaves room for gaming upside, a solid entertainment slate, and potential tariff relief that could support earnings despite possible logistics and freight cost pressures. Analyst Commentary Recent research on Hasbro shows a mix of optimism around earnings power and entertainment execution, alongside caution on category share and potential operational hiccups.
Narrative Update Apr 07

HAS: Entertainment And Gaming Expansion Will Drive Post 2025 Earnings Upside

Analysts trimmed the Hasbro fair value estimate slightly from $112.73 to $112.60. This reflects a mix of higher price targets, such as the new $110 level at UBS, and fresh coverage that highlights both gaming and entertainment opportunities as well as ongoing share and industry headwinds.
Narrative Update Mar 24

HAS: Entertainment And Gaming Expansion Will Drive Post 2025 Earnings Power

The updated analyst price target for Hasbro edges lower to about $112.73 from $114.50, as analysts factor in slightly softer assumptions for growth and margins, despite recent research highlighting mixed views on category share, gaming potential, and the upcoming entertainment slate. Analyst Commentary Recent research on Hasbro points to a split view, with some analysts focusing on upside tied to gaming and entertainment, while others highlight pressures in core toy categories and industry growth.
Narrative Update Mar 10

HAS: Entertainment Slate And Gaming Upside Will Drive Post 2025 Earnings Power

Analysts have nudged their fair value estimate for Hasbro higher to $114.50 from $113.38, pointing to recent price target increases across the Street, stronger than expected Q4 results, potential gaming upside into 2026, and a solid entertainment slate, with some additional support from tariff and cost assumptions. Analyst Commentary Recent research points to a generally constructive stance on Hasbro, with several firms revising their fair value views higher following the latest quarterly update and outlook commentary.
Narrative Update Feb 23

HAS: Higher Media Tie Ins And Margin Execution Will Drive Post 2025 Upside

Analysts have lifted their price targets on Hasbro, supporting a higher implied fair value from about $96 to $113 as they factor in slightly lower revenue growth expectations, modestly higher projected profit margins, and a higher future P/E multiple. Analyst Commentary Recent research has clustered around higher price targets for Hasbro, with several firms adjusting their models to reflect updated assumptions on growth, profitability, and valuation multiples.
Narrative Update Feb 08

HAS: Higher Street Expectations And New Media Deals Will Shape Post 2025 Outlook

Analysts have raised their price targets on Hasbro by about $9 to $10, resulting in a higher implied fair value of roughly $96.23 as they cite updated assumptions for revenue growth, profit margins and future P/E multiples. Analyst Commentary Bullish analysts are signaling more confidence in Hasbro's outlook, with several research shops lifting their price targets by about $9 to $10 and one call taking the target to $99 from $89.
Narrative Update Jan 24

HAS: Modest UBS Upgrade And Licensing Deals Will Shape Post 2025 Upside

Analysts have modestly raised their price target on Hasbro to US$99 from US$89, tying the change to slightly higher assumptions for fair value, discount rate, revenue growth, profit margin, and future P/E multiples. Analyst Commentary Bullish analysts are tying the higher US$99 price target to a view that the risk and reward trade off has improved, even with only modest tweaks to their underlying assumptions.
Narrative Update Jan 07

HAS: Pivot Execution And Q3 EPS Beat Will Shape Post 2025 Upside

Analysts have slightly raised their average price target on Hasbro, with one firm moving from $85 to $87. They cite a solid Q3 EPS beat and early progress on the company’s pivot as key supports for the updated view.
Narrative Update Dec 20

HAS: Gaming And Digital Franchise Momentum Will Drive Further Upside Beyond 2025

Analysts have modestly raised their blended price target on Hasbro by a few dollars per share, reflecting confidence that solid Q3 execution, a maturing strategic pivot, and a strengthening Magic and video game pipeline can support slightly faster growth and improved long term earnings power, despite only incremental changes to discount rate and profitability assumptions. Analyst Commentary Bullish analysts highlight that the incremental price target increases reflect growing conviction that Hasbro can deliver upside to prior growth and margin expectations as its strategic pivot gains traction.
Narrative Update Dec 06

HAS: Gaming And Digital Franchise Momentum Will Drive Further Upside Into 2025

Analysts have nudged their blended price target on Hasbro modestly higher, reflecting increased conviction after a solid Q3 EPS beat and upbeat channel checks around Magic's 2025 comp potential and the company's emerging video game pipeline. Analyst Commentary Bullish analysts highlight that the recent Q3 EPS beat, achieved despite below the line headwinds, underscores improving execution under Hasbro's strategic pivot and supports a gradual rerating of the shares.
Narrative Update Nov 22

HAS: Gaming Pipeline Momentum Will Drive Continued Gains Into 2025

Hasbro's analyst price target saw a modest increase of nearly $1 to $91.54, as analysts cite solid quarterly earnings along with confidence in the company's strategic initiatives and upcoming product pipeline. Analyst Commentary Analyst sentiment around Hasbro has shown a positive tilt following recent corporate updates and earnings.
Narrative Update Nov 08

HAS: Gaming Segment Outperformance Will Drive Share Gains Into Next Year

Hasbro's analyst price target has edged up slightly, with analysts citing robust performance in key segments and improved earnings visibility as reasons for raising estimates by approximately $0.08 to $90.75. Analyst Commentary Following recent quarterly results and management discussions, analyst sentiment on Hasbro reflects both heightened optimism around core growth drivers and awareness of ongoing risks.
Narrative Update Oct 24

Gaming And Digital Expansion Will Drive Shareholder Value In The Coming Years

Hasbro's analyst price target has been raised by approximately $1.50 to $90.67. Analysts cite improving profit margins, higher revenue growth expectations, and demonstrated strength in the company's gaming and digital segments.
Narrative Update Sep 17

Digital Gaming Expansion Will Unlock APAC And Global Markets

Driven by strong Q2 results, outperformance in Wizards & Digital Gaming, and improved earnings visibility, analysts have modestly raised Hasbro’s consensus price target from $88.33 to $89.17. Analyst Commentary Strong Q2 results and beats across core segments, providing increased near- and long-term earnings visibility.
Analysis Article Aug 07

Hasbro (NASDAQ:HAS) Has Affirmed Its Dividend Of $0.70

Hasbro, Inc. ( NASDAQ:HAS ) will pay a dividend of $0.70 on the 3rd of September. This means the dividend yield will be...
Analysis Article Jun 27

Here's Why Hasbro (NASDAQ:HAS) Can Manage Its Debt Responsibly

Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...
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New Narrative May 26

Disney, Marvel, And Star Wars Will Power Future Digital Gaming

Growth in digital gaming and expanded entertainment partnerships are boosting high-margin revenues and strengthening Hasbro's intellectual property value.
Analysis Article May 16

Subdued Growth No Barrier To Hasbro, Inc. (NASDAQ:HAS) With Shares Advancing 28%

Hasbro, Inc. ( NASDAQ:HAS ) shareholders would be excited to see that the share price has had a great month, posting a...
Seeking Alpha Apr 17

Hasbro: The Toymaker Faces Big Questions In Q1 As Tariff Risks Loom

Summary Hasbro, Inc. is undergoing a transformation, focusing on core toys, games, and licensing, but faces short-term risks from tariffs and capped growth expectations. The company shows operational improvements, especially in its gaming and digital segments, but core toy revenues are declining, and tariffs pose significant risks. Hasbro's valuation appears fair but not compelling, with a forward dividend yield of 5.4% and a payout ratio under 70%. Rating HAS stock as a Hold before Q1 earnings; existing investors might stay for the turnaround, but new investors should wait for clearer conditions. Read the full article on Seeking Alpha
Seeking Alpha Mar 06

Hasbro: Improving Economics, New Growth, And An Attractive Undervaluation

Summary Hasbro's profitability has improved post-eOne divestiture, with 2024 being a mostly robust year for the firm despite a slight decline in revenues. The company enjoys a wide economic moat due to valuable intangible assets, cost advantages, and strong network effects, ensuring competitive resilience. Financial metrics show robust performance with high margins and efficient cash conversion, though core consumer product sales have weakened due to inflation. Despite risks like economic cyclicality and potential failed expansions, Hasbro's valuation remains compelling, with shares potentially up to 40% undervalued. Buy rating issued. Read the full article on Seeking Alpha
New Narrative Jan 13

They're already dead; spreadsheets are detached from reality.

Physical retailers barely sell Hasbro merchandise anymore, with many important brands missing. They're not placed front-and-center. This goes for any retailer in the Americas or Europa; this is someth
Seeking Alpha Jan 10

Hasbro: Reshaping The Future

Summary Hasbro, Inc. is going through a turnaround, focusing on core brands and improving earnings through severe cost cuts. The strategy has started to show results with an expanding bottom line. As the toy industry is likely to have low growth, and Hasbro's core asset focus hinders alternative growth avenues, the company will likely have low growth ahead. HAS stock already prices in slow growth that I anticipate. Read the full article on Seeking Alpha
Seeking Alpha Oct 30

Hasbro: Long-Term Outlook Remains Positive Despite Softer Than Anticipated Q3 Results

Summary Hasbro's Q3 results show solid profitability despite a YoY revenue decline, demonstrating the firm's efficiency and scalability amidst a challenging market environment. The company's strong IP portfolio and expansion into digital gaming offer promising avenues for long-term growth, particularly in emerging markets like Southeast Asia. Management's rational focus on long-term profitability and operational efficiency underscores Hasbro's potential to generate outsized returns for shareholders. Risks arising from market cyclicality and competitive pressures still exist and require continuous management by Hasbro's team. Despite short-term volatility and a post-earnings selloff, I calculate a 23% undervaluation in HAS stock and still see a positive long-term outlook, justifying a Buy rating. Read the full article on Seeking Alpha
Seeking Alpha Sep 18

Hasbro: More Focus On Digital Entertainment To Earn A Spot In My Portfolio

Summary Hasbro's CEO Chris Cocks has improved operations, but the unprofitable toys segment remains a concern; focus should shift to Digital and WotC for profitability. Financial health is stable with improved margins and a manageable debt load, but the declining toys segment drags overall revenue. The company should divest from the toys segment and capitalize on high-margin digital products and IPs like D&D and Magic The Gathering. Despite conservative valuation, I will wait to see further developments in the toys segment before considering an investment in Hasbro. Read the full article on Seeking Alpha
Seeking Alpha Aug 08

Hasbro's Q2 2024: Digital Dominance Amid Traditional Toy Challenges

Summary Hasbro, Inc.'s shift to digital gaming and entertainment is driving growth, with earnings and revenue exceeding expectations in Q2 2024. The company's strategic partnerships and investments in digital gaming are paying off, with strong licensing revenue and potential for long-term growth. Despite positive earnings results, Hasbro faces challenges in traditional toy sales and consumer products, leading to a “Hold” rating for investors. Read the full article on Seeking Alpha

Earnings and Revenue Growth Forecasts

NasdaqGS:HAS - Analysts future estimates and past financials data (USD Millions)
DateRevenueEarningsFree Cash FlowCash from OpAvg. No. Analysts
12/31/20285,3979551,1851,0948
12/31/20275,2508539411,19714
12/31/20264,94977675397013
12/28/20254,701-322695893N/A
9/28/20254,357-558550750N/A
6/29/20254,251-568500692N/A
3/30/20254,265426613808N/A
12/29/20244,136386650847N/A
9/29/20244,323-641783978N/A
6/30/20244,545-1,035777972N/A
3/31/20244,760-1,409613815N/A
12/31/20235,003-1,489516726N/A
10/1/20235,393-557242446N/A
7/2/20235,565-257134344N/A
4/2/20235,695120129327N/A
12/25/20225,857204199373N/A
9/25/20226,192415229395N/A
6/26/20226,486539243389N/A
3/27/20226,469374437575N/A
12/26/20216,420429685818N/A
9/26/20216,1304521,0361,168N/A
6/27/20215,9374191,1701,295N/A
3/28/20215,4754089431,062N/A
12/27/20205,465223851976N/A
9/27/20205,171385623758N/A
6/28/20204,969377436575N/A
3/29/20205,093424541680N/A
12/29/20194,720521520653N/A
9/29/20194,681262N/A861N/A
6/30/20194,676313N/A741N/A
3/31/20194,596360N/A593N/A
12/30/20184,580220N/A646N/A
9/30/20184,787206N/A697N/A
7/1/20185,008208N/A599N/A
4/1/20185,076216N/A630N/A
12/31/20175,210397N/A724N/A
10/1/20175,244595N/A824N/A
7/2/20175,132587N/A877N/A
4/2/20175,038571N/A916N/A
12/25/20165,020551N/A817N/A
9/25/20164,855534N/A678N/A
6/26/20164,646484N/A622N/A
3/27/20164,565474N/A550N/A
12/27/20154,448452N/A571N/A
9/27/20154,281446N/A497N/A
6/28/20154,280419N/A581N/A

Analyst Future Growth Forecasts

Earnings vs Savings Rate: HAS is forecast to become profitable over the next 3 years, which is considered faster growth than the savings rate (3.5%).

Earnings vs Market: HAS is forecast to become profitable over the next 3 years, which is considered above average market growth.

High Growth Earnings: HAS is expected to become profitable in the next 3 years.

Revenue vs Market: HAS's revenue (4.3% per year) is forecast to grow slower than the US market (11.4% per year).

High Growth Revenue: HAS's revenue (4.3% per year) is forecast to grow slower than 20% per year.


Earnings per Share Growth Forecasts


Future Return on Equity

Future ROE: HAS's Return on Equity is forecast to be very high in 3 years time (53.2%).


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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/07 13:14
End of Day Share Price 2026/05/07 00:00
Earnings2025/12/28
Annual Earnings2025/12/28

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Hasbro, Inc. is covered by 31 analysts. 14 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
John StaszakArgus Research Company
Felicia Kantor HendrixBarclays
David BeckelBerenberg