SharkNinja (SN) Stock Overview
A product design and technology company, engages in the provision of various solutions for consumers in the United States, China, and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 4/6 |
| Future Growth | 2/6 |
| Past Performance | 6/6 |
| Financial Health | 5/6 |
| Dividends | 0/6 |
SN Community Fair Values
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Analyst Price Targets
SharkNinja, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$113.12 |
| 52 Week High | US$133.99 |
| 52 Week Low | US$80.69 |
| Beta | 1.33 |
| 1 Month Change | 8.61% |
| 3 Month Change | -3.08% |
| 1 Year Change | 23.45% |
| 3 Year Change | n/a |
| 5 Year Change | n/a |
| Change since IPO | 167.36% |
Recent News & Updates
Narrative Update • May 03
SN: Share Repurchases And Premium Home Appliances Will Drive Future Upside
Analysts have reduced their SharkNinja price target by about $0.48, reflecting updated assumptions around fair value, discount rate, revenue growth, profit margin, and future P/E. What's in the News SharkNinja launched a limited edition Ninja Luxe Café collection, including its first product collaboration with global brand ambassador David Beckham.
Narrative Update • Apr 19
SN: New Buyback And Product Launches Will Support Balanced Medium Term Outlook
Analysts have reduced their price target on SharkNinja by $1 to $127, reflecting updated views on the company’s fair value, discount rate, revenue growth, profit margin and future P/E assumptions. What's in the News SharkNinja authorized a share repurchase program of up to US$750 million, with no stated expiration and no debt expected to fund the buybacks, following a board decision on February 11, 2026 (Buyback Transaction Announcements).Recent updates
Narrative Update • May 03
SN: Share Repurchases And Premium Home Appliances Will Drive Future Upside
Analysts have reduced their SharkNinja price target by about $0.48, reflecting updated assumptions around fair value, discount rate, revenue growth, profit margin, and future P/E. What's in the News SharkNinja launched a limited edition Ninja Luxe Café collection, including its first product collaboration with global brand ambassador David Beckham.Narrative Update • Apr 19
SN: New Buyback And Product Launches Will Support Balanced Medium Term Outlook
Analysts have reduced their price target on SharkNinja by $1 to $127, reflecting updated views on the company’s fair value, discount rate, revenue growth, profit margin and future P/E assumptions. What's in the News SharkNinja authorized a share repurchase program of up to US$750 million, with no stated expiration and no debt expected to fund the buybacks, following a board decision on February 11, 2026 (Buyback Transaction Announcements).Narrative Update • Apr 04
SN: New Product Cycle Will Support Upside Through Premium Home And Beauty Launches
Analysts have maintained their SharkNinja price target at $128.00. The refreshed inputs point to slightly higher assumed revenue growth of 9.75%, a profit margin of 12.72% and a modestly higher discount rate of 8.54%, while keeping the future P/E essentially unchanged.Narrative Update • Mar 21
SN: New Product Cycle And Buyback Program Will Support Upside
Analysts have raised their price target on SharkNinja from $110.00 to $128.00, reflecting updated assumptions regarding discount rate, revenue growth, profit margin, and future P/E levels. What's in the News Launch of Shark ChillPill, a 3-in-1 personal cooling system with a high-speed bladeless fan, evaporative mister, and cooling plate, priced at $149.99 and launching exclusively on Amazon.com with broader retail rollout planned from March 11, 2026 (Product announcement) Introduction of Shark PowerDetect UV Reveal robot vacuum and mop, starting at $1,299.99, combining UV stain detection, RGB color camera, HyperSonic Mopping, and NeuroNav AI for automated home cleaning (Product announcement) Launch of Shark SilkiPro Straight, a wet or dry air straightener with interchangeable combs and HeatSense Ceramic Plates, positioned to offer faster styling while aiming to limit heat damage across hair types (Product announcement) Board authorization of a share repurchase plan and announcement of a program to repurchase up to $750m of SharkNinja shares, with no announced expiration and no debt expected to fund the program (Buyback announcement) Issuance of fiscal 2026 earnings guidance, with management expecting net sales to be 10% to 11% higher than the prior year (Corporate guidance) Valuation Changes Fair Value: Target raised from $110.00 to $128.00, indicating a moderately higher implied valuation per share.Narrative Update • Mar 07
SN: Buybacks And New Product Launches Will Drive Future Upside
Analysts have modestly raised their price target on SharkNinja to $184.89, reflecting slightly updated assumptions on discount rate, revenue growth, profit margin and future P/E, while keeping their view on the stock essentially unchanged in dollar terms. What's in the News SharkNinja launched the Shark PowerDetect UV Reveal robot vacuum and mop, which uses UV light detection, an RGB color camera, and eight PowerDetect Technologies plus UV Stain Detect and HyperSonic Mopping.Narrative Update • Feb 20
SN: Buybacks And Expanding Product Lines Will Support Future Upside
Analysts have raised their price target for SharkNinja from about $168 to roughly $185, citing updated assumptions around slightly higher revenue growth, a modestly adjusted discount rate, and a small change in projected profit margins and future P/E levels. What's in the News SharkNinja launched the Shark SilkiPro Straight air straightener, featuring Intelligent Ceramic Heat, RapidDry Technology, and interchangeable combs aimed at offering wet or dry styling for a range of hair types in a single tool (Product-Related Announcements).
Narrative Update • Feb 06
SN: Future Earnings Will Rise With AI Partnerships And Premium Product Expansion
Analysts now place SharkNinja's fair value closer to $140, up from about $135. They cite slightly higher assumptions for revenue growth, profit margins, and future P/E as the key drivers behind the revised price target.Narrative Update • Jan 23
SN: AI Lab And New Products Will Support Future Upside
Analysts have raised their price target for SharkNinja from about US$160.39 to roughly US$168.02, citing updated assumptions for the discount rate, revenue growth, profit margin, and future P/E as the main factors behind this change. What's in the News Launch of the Shark TurboBlade Cool + Heat 2-in-1 Fan + Heater, a bladeless system aimed at year round personalized temperature control with multiple cooling and heating modes, smart remote, and a limited time price of US$249.99 at SharkNinja.com (Key Developments, Product Related Announcements).Narrative Update • Jan 09
SN: Higher Guidance And Product Push Will Mask Margin Risk
Analysts have lifted their price target on SharkNinja to US$110 from US$101, citing slightly higher projected revenue growth and a modestly higher future P/E multiple, while keeping profit margin expectations broadly in line. What's in the News SharkNinja is promoting the Shark TurboBlade Cool + Heat 2-in-1 customizable fan and heater, positioned as a year round comfort device with multiple cooling and heating modes and a limited time price of US$249.99 at SharkNinja.com (Product related announcement).Seeking Alpha • Jan 07
SharkNinja: The Growth Stock The Market Is Ignoring - For Now
Summary SharkNinja has quadrupled since its 2023 spin-off, driven by robust growth, aggressive expansion, and dominant U.S. market share gains. SN delivered 10 consecutive quarters of double-digit top- and bottom-line growth so far, fueled by heavy R&D and aggressive marketing spending. International expansion accelerates, while SN maintains a strong asset-light balance sheet and flexible capital structure. I rate SN a Buy at near fair value given their solid potential, citing strong financials, proven management, and continued brand-driven growth despite competitive and macro risks. Read the full article on Seeking AlphaNarrative Update • Dec 26
SN: Future Earnings Will Rise With AI Powered Product And Margin Expansion
Analysts have modestly raised their price target on SharkNinja, citing slightly stronger long term margin and valuation assumptions. This lifts their fair value estimate by about $6 to roughly $135 per share.Analysis Article • Dec 14
SharkNinja, Inc.'s (NYSE:SN) 28% Jump Shows Its Popularity With Investors
Those holding SharkNinja, Inc. ( NYSE:SN ) shares would be relieved that the share price has rebounded 28% in the last...Narrative Update • Dec 11
SN: Future Earnings Will Rise With New AI Powered Product Expansion
Analysts have modestly reduced their fair value estimate for SharkNinja by about $4 per share, reflecting slightly lower long term margin and valuation assumptions, even as revenue growth expectations edge higher. What's in the News Introduced the Shark EveryMess, a portable three in one cleaner that wet vacuums, dry vacuums, and deep cleans stains with advanced StainForce technology for faster, more convenient whole home cleaning (company announcement) Launched the Shark Power Detect Therma Charged 2 in 1 Robot Vacuum and Mop, which combines heated mop wash and dry technology, self emptying, and AI powered object detection for fully automated floor care (company announcement) Raised 2025 earnings guidance and now expects net sales growth of 15.0% to 15.5%, up from the prior 13.0% to 15.0% range (company guidance) Appointed long time finance executive Adam Quigley as permanent Chief Financial Officer, formalizing leadership after he served as interim CFO since September 2025 (executive announcement) Formed the SharkNinja AI and Analytics Lab with Boston University's Questrom School of Business to co develop AI driven and data powered solutions for product design and decision making (partnership announcement) Valuation Changes Fair Value Estimate has fallen slightly, decreasing by about $4 per share from approximately $133.60 to $129.60.Narrative Update • Nov 27
SN: Future Earnings Will Rise With Walmart Release And Executive Leadership
Analysts have marginally raised their price target for SharkNinja to $133.60 from $132.57, citing slight improvements in the discount rate and future price-to-earnings estimates. What's in the News SharkNinja introduced the Shark EveryMess, a portable three-in-one cleaning system for wet vacuuming, dry pickup, and deep stain cleaning.Narrative Update • Nov 13
SN: Future Sales Will Benefit From Walmart Launch And New CFO
Analysts have slightly lowered their price target for SharkNinja from $132.66 to $132.57, citing modest adjustments to growth and profitability assumptions in their latest models. What's in the News SharkNinja announced the launch of Shark Beauty on Walmart.com, expanding the accessibility of its advanced beauty technology to a major retail platform.Narrative Update • Oct 30
SN: Expanding Product Lines And Equity Offering Will Drive Continued Upside
Analysts have slightly revised their price target for SharkNinja, lowering it from $135.84 to $132.66 per share due to modest updates to revenue growth expectations and profit margin outlooks. What's in the News SharkNinja unveiled the Shark PowerDetect ThermaCharged 2-in-1 Robot Vacuum and Mop, introducing advanced heated mop wash and dry technology for hygienic, automated cleaning.Narrative Update • Oct 15
New Product Categories And Global Markets Will Open Future Demand
Analysts have lowered their price target for SharkNinja, reducing it from $137.72 to $135.84 per share. This adjustment reflects slightly tempered expectations regarding revenue growth and profit margins.Narrative Update • Sep 04
New Product Categories And Global Markets Will Open Future Demand
With no significant changes to SharkNinja’s discount rate or net profit margin, the consensus analyst price target remains steady at $137.72. What's in the News Patraic Reagan announced his resignation as CFO; Adam Quigley appointed interim CFO, having served with the company since 2015.Analysis Article • Jul 04
Investors Shouldn't Overlook SharkNinja's (NYSE:SN) Impressive Returns On Capital
What trends should we look for it we want to identify stocks that can multiply in value over the long term? Ideally, a...Analysis Article • Jun 02
Should You Be Adding SharkNinja (NYSE:SN) To Your Watchlist Today?
It's common for many investors, especially those who are inexperienced, to buy shares in companies with a good story...Analysis Article • May 12
SharkNinja, Inc. Just Beat Earnings Expectations: Here's What Analysts Think Will Happen Next
As you might know, SharkNinja, Inc. ( NYSE:SN ) just kicked off its latest first-quarter results with some very strong...Seeking Alpha • Apr 13
SharkNinja Rapidly Ramps Up Market Share, But Beware Of Tariff Uncertainty
Summary SharkNinja's market share is rapidly increasing, with revenue growing at a 19% CAGR from 2020-2024, and a 30% y/y rise to $5.5 billion in 2024. The company is expanding its total addressable market by adding new product categories. SharkNinja is also entering new geographic markets. Due to escalating tariffs, our rating for SharkNinja shares is hold, reflecting the risk of slower sales and uncertain impact on 2025 revenue and EBITDA. Read the full article on Seeking AlphaSeeking Alpha • Mar 03
SharkNinja Stock: Technical Concerns (Rating Downgrade)
Summary SharkNinja's stock surged 40%, outperforming the S&P 500, but now the stock shows a bearish technical setup, suggesting a potential near-term decline. SharkNinja has solid strategies to drive strong expected long-term growth. The valuation remains reasonable with a PEG ratio of 1.3, indicating room for long-term upside. Given the bearish technical outlook, I am lowering my rating from 'Strong Buy' to 'HOLD', anticipating a better entry point after a pullback. Read the full article on Seeking AlphaShareholder Returns
| SN | US Consumer Durables | US Market | |
|---|---|---|---|
| 7D | -2.1% | -2.7% | 2.1% |
| 1Y | 23.5% | 8.7% | 30.6% |
Return vs Industry: SN exceeded the US Consumer Durables industry which returned 14.3% over the past year.
Return vs Market: SN underperformed the US Market which returned 31% over the past year.
Price Volatility
| SN volatility | |
|---|---|
| SN Average Weekly Movement | 6.8% |
| Consumer Durables Industry Average Movement | 7.3% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.1% |
| 10% least volatile stocks in US Market | 3.2% |
Stable Share Price: SN has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: SN's weekly volatility (7%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2017 | 4,000 | Mark Adam Barrocas | www.sharkninja.com |
SharkNinja, Inc., a product design and technology company, engages in the provision of various solutions for consumers in the United States, China, and internationally. It offers cleaning appliances, including corded and cordless vacuums, such as handheld and robotic vacuums, as well as other floorcare products comprising steam mops, wet/dry cleaning floor products, and carpet extraction; fans, coolers, frozen drink appliances, propane grills, and fire pits; and cooking and beverage appliances, such as air fryers, multi-cookers, outdoor and countertop grills and ovens, coffee systems, carbonation, cookware, cutlery, kettles, and toasters and bakeware products. The company also provides food preparation appliances, which include blenders, food processors, ice cream makers, juicers, and frozen drink appliances and coolers; haircare and skincare beauty appliances, as well as home environment products comprising air purifiers and fans.
SharkNinja, Inc. Fundamentals Summary
| SN fundamental statistics | |
|---|---|
| Market cap | US$16.35b |
| Earnings (TTM) | US$705.00m |
| Revenue (TTM) | US$6.59b |
22.7x
P/E Ratio2.4x
P/S RatioIs SN overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| SN income statement (TTM) | |
|---|---|
| Revenue | US$6.59b |
| Cost of Revenue | US$3.36b |
| Gross Profit | US$3.23b |
| Other Expenses | US$2.52b |
| Earnings | US$705.00m |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 4.98 |
| Gross Margin | 48.99% |
| Net Profit Margin | 10.70% |
| Debt/Equity Ratio | 26.3% |
How did SN perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/07 13:20 |
| End of Day Share Price | 2026/05/07 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
SharkNinja, Inc. is covered by 14 analysts. 13 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Andrew Didora | BofA Global Research |
| Brian McNamara | Canaccord Genuity |
| Rudi Wei | China International Capital Corporation Limited |