Whirlpool Management
Management criteria checks 3/4
Whirlpool's CEO is Marc Bitzer, appointed in Oct 2017, has a tenure of 8.92 years. total yearly compensation is $12.77M, comprised of 10.6% salary and 89.4% bonuses, including company stock and options. directly owns 0.34% of the company’s shares, worth $7.44M. The average tenure of the management team and the board of directors is 2.7 years and 7.6 years respectively.
Key information
Marc Bitzer
Chief executive officer
US$12.8m
Total compensation
| CEO salary percentage | 10.61% |
| CEO tenure | 8.9yrs |
| CEO ownership | 0.3% |
| Management average tenure | 2.7yrs |
| Board average tenure | 7.6yrs |
Recent management updates
Recent updates
Narrative Update • Aug 20
WHR: Higher Interest Burden Will Limit Earnings Recovery Despite Margin Progress
Whirlpool's fair value price target has been lifted from $30.00 to $32.00 as analysts factor in slightly higher modeled revenue growth and a richer future P/E assumption. At the same time, they highlight weak appliance production data, cautious earnings models, higher interest costs, and soft industry volume expectations as constraints on the upside.
Narrative Update • Aug 06
WHR: Refinancing And Margin Gains Will Support A Gradual Recovery Path
Whirlpool's analyst fair value estimate has been adjusted modestly lower to $51.55 from $53.73 as analysts balance slightly higher modeled revenue growth with cautious views on margins, leverage, interest costs, and the credibility of longer term recovery guidance, as reflected in a wide range of recent price target changes between $30 and $53. Analyst Commentary Recent Whirlpool research has centered on how realistic the company’s recovery plans are, what higher interest costs mean for earnings and cash flow, and how much credit to give management for early signs of operational improvement in 2024.Narrative Update • Jul 20
WHR: Refinancing And Restructuring Will Lay Groundwork For Stronger Future Returns
The analyst price target for Whirlpool has been reduced by about $2, with analysts pointing to higher interest costs after recent debt refinancing, more cautious assumptions on earnings and cash flow, and continued demand and housing headwinds for the appliance market. Analyst Commentary Recent Whirlpool research has centered on how higher interest costs, debt refinancing terms, and softer appliance demand could affect valuation, earnings power, and the pace of any balance sheet improvement.Seeking Alpha • Jul 10
Why Is Whirlpool Trading Like Housing Never Recovers?
Summary Whirlpool is a deeply discounted housing recovery play, trading at 11.4x forward P/E and 0.65x book, with 50% upside to a $57 target. Q2 earnings (July 24) and the FOMC meeting (July 28-29) are near-term catalysts, as WHR’s revenues lag existing home sales by 3-6 months. WHR’s aggressive pricing, $150M+ cost cuts, and North American market dominance set a new margin floor as demand recovers. Dividend suspension prioritized deleveraging; even modest housing transaction normalization could trigger a significant re-rating for WHR. Read the full article on Seeking AlphaNarrative Update • Jul 06
WHR: Higher Refinancing Costs Will Further Restrain Future Earnings Power
Analysts have reduced their fair value estimate for Whirlpool stock from $51.00 to $30.00, citing higher interest costs following recent debt refinancing, more cautious views on price versus cost, and weaker expected free cash flow conversion. Analyst Commentary Recent research updates on Whirlpool point to a more cautious stance, with several bearish analysts trimming price targets and questioning how the company balances higher interest costs, earnings power, and free cash flow over the next few years.Narrative Update • Jun 22
WHR: Higher Refinancing Costs Will Set Up Stronger Future Shareholder Returns
Analysts have trimmed their fair value estimate for Whirlpool slightly, with the price target moving from about $56.55 to $56.10. They factor in higher interest expense from recent debt refinancing, more cautious assumptions on price versus cost in the near term, and reduced free cash flow conversion.Analysis Article • Jun 20
Whirlpool (WHR) Stock Could Be 31.3% Undervalued After Weak Earnings And Dividend Cut
Whirlpool (WHR) is under pressure after a weak quarter, with revenue down year on year, full year earnings guidance missing analysts’ expectations, and a costly debt refinancing leading to credit downgrades and dividend cuts. See our latest analysis for Whirlpool. At a share price of $38.86, Whirlpool has seen its short term momentum weaken, with the share price return down 9.4% over the past week and 25.6% over 90 days. The 1 year total shareholder return has fallen 56.7%, reflecting...
Narrative Update • Jun 06
WHR: Capital Restructuring And Cost Actions Will Refocus Attention On Shipment Trends
Narrative Update: Whirlpool Analyst Price Target Shift The analyst price target for Whirlpool has been revised lower from $121.11 to $110.34 as analysts factor in pressure on appliance demand, a muted impact from company initiatives, and ongoing concern about a leveraged balance sheet. Analyst Commentary Recent research on Whirlpool points to a cautious tone overall, with several firms trimming price targets and flagging weaker appliance industry data.Narrative Update • May 23
WHR: Tepper Pressure And Equity Raise Will Support Future Shareholder Returns
Whirlpool's updated fair value estimate has been reduced from $68.73 to $56.55 as analysts factor in lower price targets tied to softer appliance demand, persistent inflation, slower existing home turnover, and balance sheet concerns. Analyst Commentary Recent Street research has tilted more cautious on Whirlpool, with several firms trimming price targets and at least one high profile downgrade to a neutral stance.Narrative Update • May 07
WHR: Equity Raise And Tepper Pressure Will Support Future Shareholder Returns
Narrative Update on Whirlpool Whirlpool's analyst price target has been revised lower to $68.73 from $84.56 as analysts factor in trimmed earnings estimates, softer industry shipment data, recent neutral initiations, and reduced expectations for future profit margins and P/E multiples. Analyst Commentary Recent research coverage around Whirlpool has centered on lower price targets, trimmed earnings models, and softer industry shipment data, with several firms now starting coverage with neutral ratings.Narrative Update • Apr 21
WHR: Rebased Earnings And Capital Moves Will Refocus Attention On Shipment Trends
Whirlpool's analyst price target has shifted lower from about $145 to roughly $121. Analysts are factoring in softer industry shipment trends, updated longer term earnings estimates, and the impact of recent capital raising and dilution.Narrative Update • Apr 07
WHR: Equity Raise And Pricing Power Will Support Returns Despite Softer Production
Analysts have trimmed Whirlpool's average price target by about $9, reflecting softer major appliance production data, lower longer term earnings estimates, and updated views on dilution from the recent equity offering. Analyst Commentary Recent Street research around Whirlpool reflects a cautious tone, with several firms trimming price targets and updating earnings models to reflect softer production trends and expected dilution from the equity offering.Narrative Update • Mar 24
WHR: Dividend Yield And Equity Raise Will Help Offset Softer Industry Trends
Whirlpool's analyst fair value estimate has been trimmed by about $1.89 per share to $84.56. Analysts have factored in softer appliance production data, updated long term earnings estimates and dilution from recent equity offerings.Narrative Update • Mar 09
WHR: Dividend Yield And Equity Raise Will Support Future Earnings Power
Whirlpool's updated analyst price target edges down to about $86 from roughly $88 as analysts factor in equity offering related dilution, partly offset by expected interest expense savings and adjusted long term earnings assumptions. Analyst Commentary Recent Street research on Whirlpool clusters around the impact of the equity and depositary share offering, and how that feeds into earnings power and valuation over the next few years.Narrative Update • Feb 22
WHR: Slower Sales And Margin Pressure Will Constrain Future Earnings Power
Analysts have slightly reduced their Whirlpool price targets by a few dollars, citing updated assumptions for slower revenue growth, slightly lower profit margins, and a modestly higher future P/E multiple. The fair value estimate remains at $51.00, and the discount rate is now 12.33%.Analysis Article • Feb 09
Whirlpool (NYSE:WHR) Strong Profits May Be Masking Some Underlying Issues
Whirlpool Corporation's ( NYSE:WHR ) stock didn't jump after it announced some healthy earnings. We did some digging...Narrative Update • Feb 08
WHR: Dividend Yield And Refined Earnings Assumptions Will Steady Shares Going Forward
Analysts have trimmed their Whirlpool price targets by a few dollars, citing updated assumptions for revenue growth, profit margins, and a higher future P/E. Together, these factors led to only a modest adjustment in their fair value estimates.Narrative Update • Jan 24
WHR: Lower Margin Outlook And Flat Sales Will Pressure Future Returns
Analysts have maintained Whirlpool's fair value estimate at US$51.00. The updated assumptions incorporate a higher projected revenue growth rate, a lower profit margin outlook, and a higher future P/E multiple.Narrative Update • Jan 10
WHR: Tariff Concerns And Softer Outlook Will Pressure Future Share Returns
Analysts have revised Whirlpool's price target to US$51.00. The change reflects updated assumptions around more moderate revenue growth of 29.78% and a slightly higher profit margin of 4.78%, alongside a modest adjustment to the forward P/E to 5.61x.Narrative Update • Dec 24
WHR: Weaker Brand Positioning Will Drive Lower Future Share Price Potential
Analysts have lowered their Whirlpool fair value estimate from $63.00 to $51.00 per share, citing heightened concerns around weaker brand positioning and share losses, despite support from an attractive dividend yield. Analyst Commentary Bearish analysts continue to highlight structural headwinds facing Whirlpool, pointing to an unfavorable mix of weaker brand positioning, lagging smart product adoption, and demographic pressures that are weighing on market share and profitability.Narrative Update • Dec 10
WHR: 4.7% Dividend Yield Will Support Shares Despite Competitive Headwinds
Analysts have modestly raised their price target on Whirlpool to $80 per share, citing emerging technical support levels and an increasingly compelling 4.7% dividend yield, even as the company continues to face headwinds from lower smart product adoption and demographic-driven share losses. Analyst Commentary Bullish Takeaways Bullish analysts point to the 4.7% dividend yield as an increasingly attractive support to total return, particularly after the recent reset.Narrative Update • Nov 26
WHR: Dividend Yield Near 4.7% Will Signal Support Amid Market Pressures
Analysts have adjusted Whirlpool’s price target to $80, reflecting continued challenges from slow smart product adoption and shifting market demographics. They also cite the attractiveness of its 4.7% dividend yield as a supportive factor.Narrative Update • Nov 07
WHR: Dividend Yield At 4.7% Will Support Bullish Outlook Amid Industry Headwinds
Analysts have lowered Whirlpool's fair value estimate from $93.11 to $86.78. This change reflects persistent challenges around weak brand momentum and demographic headwinds, balanced against support from the company’s sizable dividend yield.Analysis Article • Oct 31
Earnings Beat: Whirlpool Corporation Just Beat Analyst Forecasts, And Analysts Have Been Updating Their Models
Whirlpool Corporation ( NYSE:WHR ) just released its quarterly report and things are looking bullish. Results were good...Narrative Update • Oct 24
Dividend Yield And Investments Will Counter Competition And Demographic Pressures
Analysts have lowered their fair value estimate for Whirlpool from $94.67 to $93.11. They cite persistently weak smart product adoption, demographic-driven share losses, and the need for continued investment, even as the company offers an attractive dividend yield.Narrative Update • Oct 10
New Products And Asia Expansion Will Reshape Consumer Markets
Analysts have lowered their fair value estimate for Whirlpool from $96.50 to $94.67 per share, citing continued market share losses and the need for sustained investment. They noted that the company's attractive dividend yield does offer some support.Analysis Article • Aug 22
Whirlpool (NYSE:WHR) Will Pay A Smaller Dividend Than Last Year
Whirlpool Corporation ( NYSE:WHR ) is reducing its dividend from last year's comparable payment to $0.90 on the 15th of...Analysis Article • Aug 02
Whirlpool Corporation's (NYSE:WHR) Popularity With Investors Under Threat As Stock Sinks 25%
The Whirlpool Corporation ( NYSE:WHR ) share price has softened a substantial 25% over the previous 30 days, handing...Analysis Article • Jul 24
Are Investors Undervaluing Whirlpool Corporation (NYSE:WHR) By 40%?
Key Insights Whirlpool's estimated fair value is US$166 based on 2 Stage Free Cash Flow to Equity Current share price...Analysis Article • Jul 07
Is Now The Time To Look At Buying Whirlpool Corporation (NYSE:WHR)?
Whirlpool Corporation ( NYSE:WHR ), might not be a large cap stock, but it received a lot of attention from a...Analysis Article • Apr 18
Whirlpool (NYSE:WHR) Has Announced A Dividend Of $1.75
The board of Whirlpool Corporation ( NYSE:WHR ) has announced that it will pay a dividend of $1.75 per share on the...CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Jun 30 2026 | n/a | n/a | US$170m |
| Mar 31 2026 | n/a | n/a | US$162m |
| Dec 31 2025 | US$13m | US$1m | US$318m |
| Sep 30 2025 | n/a | n/a | -US$182m |
| Jun 30 2025 | n/a | n/a | -US$146m |
| Mar 31 2025 | n/a | n/a | US$7m |
| Dec 31 2024 | US$14m | US$1m | -US$323m |
| Sep 30 2024 | n/a | n/a | US$560m |
| Jun 30 2024 | n/a | n/a | US$535m |
| Mar 31 2024 | n/a | n/a | US$401m |
| Dec 31 2023 | US$14m | US$1m | US$481m |
| Sep 30 2023 | n/a | n/a | -US$2b |
| Jun 30 2023 | n/a | n/a | -US$2b |
| Mar 31 2023 | n/a | n/a | -US$2b |
| Dec 31 2022 | US$12m | US$1m | -US$2b |
| Sep 30 2022 | n/a | n/a | US$383m |
| Jun 30 2022 | n/a | n/a | US$711m |
| Mar 31 2022 | n/a | n/a | US$2b |
| Dec 31 2021 | US$19m | US$1m | US$2b |
| Sep 30 2021 | n/a | n/a | US$2b |
| Jun 30 2021 | n/a | n/a | US$2b |
| Mar 31 2021 | n/a | n/a | US$1b |
| Dec 31 2020 | US$17m | US$1m | US$1b |
| Sep 30 2020 | n/a | n/a | US$864m |
| Jun 30 2020 | n/a | n/a | US$830m |
| Mar 31 2020 | n/a | n/a | US$867m |
| Dec 31 2019 | US$14m | US$1m | US$1b |
Compensation vs Market: Marc's total compensation ($USD12.77M) is above average for companies of similar size in the US market ($USD5.22M).
Compensation vs Earnings: Marc's compensation has been consistent with company performance over the past year.
CEO
Marc Bitzer (61 yo)
8.9yrs
Tenure
US$12,773,816
Compensation
Mr. Marc Robert Bitzer serves as Member of Supervisory Board at Bayerische Motoren Werke Aktiengesellschaft since May 12, 2021. He has been the Chief Executive Officer of Whirlpool Corporation since Octobe...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Chairman & CEO | 8.9yrs | US$12.77m | 0.34% $ 7.4m | |
| Executive VP and Chief HR | 7.5yrs | US$4.95m | 0.048% $ 1.1m | |
| Executive President of North America & Global Strategic Sourcing | no data | US$4.28m | 0.044% $ 974.3k | |
| Executive VP & CFO | less than a year | no data | 0.024% $ 529.1k | |
| Principal Accounting Officer | less than a year | no data | 0.0030% $ 65.6k | |
| Head of Investor Relations | no data | no data | no data | |
| Executive Vice President & Chief Legal Officer | 2.3yrs | no data | 0.013% $ 292.6k | |
| Executive President of KitchenAid Small Appliances | 3yrs | no data | 0.027% $ 598.8k | |
| Deputy General Counsel & Corporate Secretary | no data | no data | no data |
2.7yrs
Average Tenure
49yo
Average Age
Experienced Management: WHR's management team is considered experienced (2.7 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Chairman & CEO | 10.9yrs | US$12.77m | 0.34% $ 7.4m | |
| Independent Director | 1.6yrs | US$292.36k | 0.0099% $ 220.1k | |
| Independent Director | 8.8yrs | US$339.01k | 0.017% $ 385.7k | |
| Independent Director | 16.3yrs | US$319.75k | 0.011% $ 246.3k | |
| Independent Director | 2.6yrs | US$315.23k | 0.0022% $ 48.3k | |
| Independent Director | 12.6yrs | US$315.06k | 0.025% $ 545.5k | |
| Independent Director | 9.6yrs | US$393.42k | 0.0093% $ 206.8k | |
| Independent Director | 13.6yrs | US$354.79k | 0.030% $ 668.8k | |
| Independent Director | 3.1yrs | US$322.86k | 0.0096% $ 212.4k | |
| Independent Director | 1.1yrs | US$57.40k | 0.0043% $ 95.5k | |
| Independent Director | 6.4yrs | US$350.96k | 0.014% $ 320.5k | |
| Independent Director | 1.3yrs | US$83.15k | no data |
7.6yrs
Average Tenure
60.5yo
Average Age
Experienced Board: WHR's board of directors are considered experienced (7.6 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/15 22:07 |
| End of Day Share Price | 2026/09/15 00:00 |
| Earnings | 2026/06/30 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Whirlpool Corporation is covered by 18 analysts. 12 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Mark Rosen | Accountability Research Corporation |
| Edward Magi | BNP Paribas |
| Rafe Jadrosich | BofA Global Research |