WD-40 Management
Management criteria checks 4/4
WD-40's CEO is Steve Brass, appointed in Jun 2019, has a tenure of 7.25 years. total yearly compensation is $4.27M, comprised of 15.9% salary and 84.1% bonuses, including company stock and options. directly owns 0.15% of the company’s shares, worth $3.99M. The average tenure of the management team and the board of directors is 6.5 years and 6 years respectively.
Key information
Steve Brass
Chief executive officer
US$4.3m
Total compensation
| CEO salary percentage | 15.94% |
| CEO tenure | 7.3yrs |
| CEO ownership | 0.2% |
| Management average tenure | 6.5yrs |
| Board average tenure | 6yrs |
Recent management updates
Recent updates
Seeking Alpha • Sep 09
WD-40: A Premium Multiple Is Justified For This Nostalgic Household Name
Summary WD-40 delivered robust Q3 2026 results, with 20% constant-currency net sales growth and operating income rising nearly twice as fast as sales. Strong brand loyalty, nostalgia, and creative partnerships with Disney and Home Depot drive both core and specialist product growth, supporting a bullish outlook. WDFC achieves double-digit sales growth across all regions, with Asia-Pacific sales up 24% and significant opportunity for further expansion, especially via digital channels. Consistent quarter-over-quarter growth and operating leverage underscore WDFC's stability and global scalability, positioning it as a resilient, emotionally resonant consumer brand. Read the full article on Seeking Alpha
Narrative Update • Aug 12
WDFC: Strong Q3 Execution And Higher P/E Assumptions Will Support Upside Potential
Analysts have raised the WD-40 price target to $305 from $270, citing stronger top line trends, recent earnings upside, and updated assumptions for growth, margins, and future P/E, even though higher input costs are expected to pressure profitability in the near term. Analyst Commentary on WD-40 Recent research updates on WD-40 highlight a mix of enthusiasm around execution and caution around input cost pressure.
Narrative Update • Jul 29
WDFC: Future Margins Will Balance Input Cost Pressures And Q3 Earnings Beat
Analysts have lifted their price target on WD-40 to $245 from $229, citing a solid Q3 earnings beat, expectations for higher sales, and updated views on input costs, margins, and future P/E assumptions. Analyst Commentary Recent research updates on WD-40 show a mix of appreciation for the Q3 beat and caution about what comes next.
Narrative Update • Jul 15
WDFC: Raised Outlook And Input Cost Pressures Will Shape Fairly Valued Shares
Analysts have lifted their blended price target on WD-40 to about $272 from roughly $250, citing a solid Q3 beat, expectations for higher sales despite near term margin pressure from input costs, and recent upward revisions to Street targets to $245 and $305. Analyst Commentary Recent research on WD-40 highlights a mix of optimism around execution in Q3 and caution on what higher input costs could mean for margins and earnings quality over the next several quarters.Narrative Update • Jul 01
WDFC: Mixed Research And Fresh Coverage Will Shape Fairly Balanced Outlook
Analysts have reduced their fair value estimate for WD-40 by $30 to $270, reflecting updated assumptions around discount rates, growth, profitability and future P/E multiples following recent mixed Street research. Analyst Commentary Bullish analysts see the recent fair value trim for WD-40 as a recalibration rather than a shift in the long term story, with updated targets and fresh coverage framed around the company’s ability to execute on its core brands and pricing strategy.Analysis Article • Jun 20
WD 40 (WDFC) Stock Could Be 8.9% Below Fair Value After Recent Rally
WD-40 (WDFC) has drawn fresh attention after recent share price moves, with the stock closing at $227.21. That puts the company’s market value at about $3.1b and invites closer scrutiny from long-term investors. See our latest analysis for WD-40. Recent trading fits into a broader pattern for WD-40, with a 30-day share price return of 9.23% and a year to date share price return of 15.48%. The 1-year total shareholder return is slightly down 1.38%, suggesting momentum has picked up in the...Narrative Update • Jun 17
WDFC: Leadership Changes And Brand Strength Will Guide Fairly Valued Stock
Analysts now see WD-40 as fairly valued at around $249.50 per share, with the latest price target adjustments reflecting a mix of cautious recalibration and fresh bullish coverage that keeps the overall valuation framework essentially unchanged. Analyst Commentary Recent research on WD-40 stock reflects a split view, with some analysts focused on long-term growth potential and others adjusting expectations around execution and valuation at current levels.Narrative Update • Jun 03
WDFC: Reaffirmed 2026 Guidance And Brand Strength Will Support Future Upside
Analysts have nudged their blended price target on WD-40 slightly lower by $30, reflecting mixed Street views as one firm trimmed its target while another initiated coverage with a constructive stance on the stock. Analyst Commentary Recent Street commentary on WD-40 reflects a mix of optimism about the business and caution around how that translates into valuation and future execution.Narrative Update • May 10
WDFC: Reaffirmed 2026 Guidance And Brand Strength Will Support Future Returns
Analysts have adjusted their view on WD-40 with a slightly lower average price target. This reflects a mix of more cautious assumptions from some firms trimming targets by about $30 and supportive views from others that still see value in the stock, while fair value, growth, margin, and future P/E inputs remain broadly consistent.Narrative Update • Apr 21
WDFC: Reaffirmed 2026 Guidance And Stable Margins Will Support Future Returns
Analysts have trimmed their price target on WD-40 by about $15. This reflects updated assumptions around fair value, revenue growth, profitability and future P/E, while still citing generally constructive research views on the stock.Narrative Update • Apr 06
WDFC: Stable Margins And Buybacks Will Support Future Share Returns
Analysts have kept their fair value estimate for WD-40 steady at $264.50. Recent research points to expectations for continued revenue growth of about 6.38% and a profit margin near 12.44%, which together support the current price target and valuation framework.Narrative Update • Mar 23
WDFC: Share Repurchases And Stable Outlook Will Support Future Returns
Analysts have kept their fair value estimate for WD-40 unchanged at $264.50, citing steady assumptions around revenue growth, profit margins, and a future P/E of about 45x as the basis for holding the prior price target level. What's in the News WD-40 reaffirmed earnings guidance for fiscal 2026, projecting net sales between $630 million and $655 million after foreign currency adjustments, based on 5% to 9% net sales growth from 2025 pro forma results (Key Developments).Narrative Update • Mar 06
WDFC: Dividend Hike And Buybacks Will Support Future Shareholder Returns
Analysts have kept their $264.50 price target for WD-40 unchanged, citing consistent assumptions on fair value, discount rate, revenue growth, profit margins and future P/E as the basis for maintaining their view. What's in the News WD-40 reaffirmed earnings guidance for Fiscal Year 2026, with projected net sales between US$630 million and US$655 million, assuming 5% to 9% net sales growth from 2025 pro forma results after foreign currency adjustments.Narrative Update • Feb 20
WDFC: Dividend Raise And Buybacks Will Support Steady Future Returns
Analysts kept their long term fair value estimate for WD-40 steady at about $264.50 per share, reflecting unchanged assumptions on discount rate, revenue growth, profit margins, and future P/E that continue to support the current price target framework. What's in the News WD-40 reaffirmed earnings guidance for fiscal 2026, projecting net sales between US$630 million and US$655 million after foreign currency adjustments, based on net sales growth of 5% to 9% from 2025 pro forma results (Key Developments).Narrative Update • Feb 06
WDFC: Dividend Raise And Buybacks Will Support Steady Future Returns
Analysts have kept their fair value estimate for WD-40 flat at about $264.50, with only marginal tweaks to inputs like the discount rate, revenue growth, profit margin, and future P/E assumptions leading to a very small adjustment to their price target rationale. What's in the News Between September 1, 2025 and November 30, 2025, WD-40 repurchased 39,500 shares for US$7.8 million, completing a total of 124,000 shares bought back for US$28.19 million under the program announced on July 10, 2023 (company filing).Narrative Update • Jan 22
WDFC: Dividend Hike And Buybacks Will Support Further Share Upside
Analysts have nudged their price target on WD-40 up to about $265, reflecting updated assumptions around revenue growth, profit margins, and a slightly richer future P/E multiple. What's in the News WD-40 updated investors that from September 1, 2025 to November 30, 2025, it repurchased 39,500 shares, representing 0.29% of shares for US$7.8 million, as part of an ongoing buyback program.Analysis Article • Jan 09
WD-40's (NASDAQ:WDFC) Dividend Will Be Increased To $1.02
The board of WD-40 Company ( NASDAQ:WDFC ) has announced that it will be paying its dividend of $1.02 on the 30th of...Narrative Update • Jan 07
WDFC: Dividend Increase And Buybacks Will Support Further Share Upside
Analysts are keeping their price target for WD-40 unchanged at US$264.50. This reflects largely stable assumptions around fair value, discount rate, revenue growth, profit margin, and future P/E in their models.Narrative Update • Dec 24
WDFC: Dividend Hike And Share Repurchases Will Drive Attractive Upside
Analysts have modestly increased their price target on WD-40 to approximately $265 per share, reflecting steady expectations for revenue growth, profit margins, and valuation multiples that together support a slightly higher long term fair value outlook. What's in the News WD-40 Company board declared a quarterly dividend of $1.02 per share on December 10, 2025, which is an increase of more than 8 percent from the prior quarter.Analysis Article • Dec 16
WD-40 (NASDAQ:WDFC) Has Announced That It Will Be Increasing Its Dividend To $1.02
WD-40 Company's ( NASDAQ:WDFC ) dividend will be increasing from last year's payment of the same period to $1.02 on...Narrative Update • Dec 10
WDFC: Share Repurchases Will Support Attractive Upside In The Coming Year
Analysts have nudged their price target on WD-40 modestly higher to reflect incremental confidence in the company’s stable fair value estimate of $264.50, supported by virtually unchanged assumptions for the discount rate, revenue growth, profit margins, and future valuation multiples. What's in the News Completed share repurchase of 84,500 shares in total, representing approximately 0.62% of outstanding shares, under the buyback program announced on July 10, 2023 (Key Developments) Between June 1, 2025 and August 31, 2025, repurchased 11,250 shares, or about 0.08% of shares outstanding, for a total consideration of approximately $2.56 million (Key Developments) Aggregate spend under the current buyback authorization has reached roughly $20.39 million (Key Developments) Valuation Changes Fair Value Estimate: Unchanged at $264.50 per share, indicating no meaningful revision to the intrinsic valuation.Narrative Update • Nov 26
WDFC: Share Buybacks Are Expected To Sustain Performance In Coming Year
WD-40 Analyst Price Target Update Analysts have maintained their fair value estimate for WD-40 at $264.50. They cite consistent projections in revenue growth, profit margin, and discount rate metrics as the basis for their unchanged outlook.Narrative Update • Nov 09
WDFC: Share Repurchases Will Drive Stable Performance Into 2025
Analysts have maintained their price target for WD-40 at $264.50. They cite consistent financial forecasts and stable company fundamentals as key reasons for their unchanged outlook.Narrative Update • Oct 26
Share Repurchase And Margin Improvement Will Support Ongoing Expansion Plans
Analysts have revised their price target for WD-40 downward from $277.50 to $264.50, citing improved profit margins and accelerated revenue growth. However, they also note a lower future price-to-earnings multiple that tempers valuation expectations.Analysis Article • Sep 12
Here's Why WD-40 (NASDAQ:WDFC) Has Caught The Eye Of Investors
For beginners, it can seem like a good idea (and an exciting prospect) to buy a company that tells a good story to...Analysis Article • Aug 21
WD-40 Company's (NASDAQ:WDFC) Shares May Have Run Too Fast Too Soon
With a price-to-earnings (or "P/E") ratio of 34.6x WD-40 Company ( NASDAQ:WDFC ) may be sending very bearish signals at...Analysis Article • Aug 07
Is WD-40 (NASDAQ:WDFC) Using Too Much Debt?
NasdaqGS:WDFC 1 Year Share Price vs Fair Value Explore WD-40's Fair Values from the Community and select yours The...Analysis Article • Jul 25
WD-40 (NASDAQ:WDFC) Might Become A Compounding Machine
What are the early trends we should look for to identify a stock that could multiply in value over the long term...Analysis Article • May 08
We Ran A Stock Scan For Earnings Growth And WD-40 (NASDAQ:WDFC) Passed With Ease
The excitement of investing in a company that can reverse its fortunes is a big draw for some speculators, so even...Analysis Article • Apr 23
WD-40 Company's (NASDAQ:WDFC) Shares May Have Run Too Fast Too Soon
With a price-to-earnings (or "P/E") ratio of 35.8x WD-40 Company ( NASDAQ:WDFC ) may be sending very bearish signals at...Analysis Article • Mar 31
Here's What WD-40's (NASDAQ:WDFC) Strong Returns On Capital Mean
If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for...Seeking Alpha • Mar 18
WD-40: Needs To Be More Aggressive In Shifting The Focus To What Works
Summary WD-40 Company's 2024 performance showed steady revenue growth and strong operational efficiency, with a 10% revenue increase and robust ROA and ROE metrics. The company's financial health is solid, with a healthy interest coverage ratio and manageable long-term debt, indicating no risk of insolvency. The 2025 outlook is less optimistic, with modest EPS and revenue growth projections, causing concern among investors and a drop in share price. Divesting non-essential businesses and focusing on core products could drive future growth, especially with global expansion plans in markets like Brazil and Indonesia. Read the full article on Seeking AlphaAnalysis Article • Mar 14
WD-40 (NASDAQ:WDFC) Has A Pretty Healthy Balance Sheet
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' When we think about how risky a company...Seeking Alpha • Jan 13
WD-40: After The Correction, Old Faithful Is In A Buy Zone
Summary WD-40 Company stock has pulled back, presenting a buying opportunity in the $225 to $200 range for long-term investment and dividend growth. Short-term traders may be interested here too. The company reported strong fiscal Q1 results with a 9.3% revenue increase and improved margins, despite recent market weakness. Regional sales growth was robust in the Americas and EIMEA, with slight declines in Asia-Pacific, but overall demand remains strong. Despite a conservative outlook, WD-40 continues to buy back shares and boost dividends, making WDFC an attractive long-term investment. Read the full article on Seeking AlphaAnalysis Article • Jan 11
WD-40 (NASDAQ:WDFC) Has Announced That It Will Be Increasing Its Dividend To $0.94
WD-40 Company's ( NASDAQ:WDFC ) dividend will be increasing from last year's payment of the same period to $0.94 on...Analysis Article • Jan 02
Some Shareholders Feeling Restless Over WD-40 Company's (NASDAQ:WDFC) P/E Ratio
WD-40 Company's ( NASDAQ:WDFC ) price-to-earnings (or "P/E") ratio of 47.4x might make it look like a strong sell right...Analysis Article • Dec 15
WD-40 (NASDAQ:WDFC) Will Pay A Larger Dividend Than Last Year At $0.94
The board of WD-40 Company ( NASDAQ:WDFC ) has announced that it will be increasing its dividend by 6.8% on the 31st of...Seeking Alpha • Nov 20
WD-40: A Wonderful Small-Cap Trading At A Steep Overvaluation
Summary WD-40 Company is a highly profitable small-cap business with a strong brand image, providing a narrow economic moat and pricing power. Management's strategic execution and cost control have expanded margins and driven revenue growth despite a challenging macroeconomic environment. Further growth is expected through geographic expansion and product premiumisation by offering more specialised WD-40 solutions. Despite robust financial performance and efficient operations, the stock is currently overvalued by 24%, limiting upside potential. Hold rating issued. Read the full article on Seeking AlphaAnalysis Article • Nov 10
Returns On Capital At WD-40 (NASDAQ:WDFC) Paint A Concerning Picture
If we want to find a potential multi-bagger, often there are underlying trends that can provide clues. Amongst other...
New Narrative • Oct 20
Emerging Markets And Premium Innovations Propel Revenue Growth And Market Expansion
Global expansion and premiumization strategies aim to boost revenue and improve gross margins through emerging markets and value-added products.CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| May 31 2026 | n/a | n/a | US$89m |
| Feb 28 2026 | n/a | n/a | US$80m |
| Nov 30 2025 | n/a | n/a | US$89m |
| Aug 31 2025 | US$4m | US$680k | US$91m |
| May 31 2025 | n/a | n/a | US$86m |
| Feb 28 2025 | n/a | n/a | US$85m |
| Nov 30 2024 | n/a | n/a | US$71m |
| Aug 31 2024 | US$4m | US$641k | US$69m |
| May 31 2024 | n/a | n/a | US$69m |
| Feb 29 2024 | n/a | n/a | US$68m |
| Nov 30 2023 | n/a | n/a | US$69m |
| Aug 31 2023 | US$2m | US$600k | US$66m |
| May 31 2023 | n/a | n/a | US$64m |
| Feb 28 2023 | n/a | n/a | US$60m |
| Nov 30 2022 | n/a | n/a | US$63m |
| Aug 31 2022 | US$1m | US$458k | US$67m |
| May 31 2022 | n/a | n/a | US$61m |
| Feb 28 2022 | n/a | n/a | US$67m |
| Nov 30 2021 | n/a | n/a | US$65m |
| Aug 31 2021 | US$2m | US$446k | US$70m |
| May 31 2021 | n/a | n/a | US$81m |
| Feb 28 2021 | n/a | n/a | US$75m |
| Nov 30 2020 | n/a | n/a | US$72m |
| Aug 31 2020 | US$1m | US$446k | US$60m |
Compensation vs Market: Steve's total compensation ($USD4.27M) is below average for companies of similar size in the US market ($USD7.00M).
Compensation vs Earnings: Steve's compensation has been consistent with company performance over the past year.
CEO
Steve Brass (60 yo)
7.3yrs
Tenure
US$4,266,899
Compensation
Mr. Steven A. Brass, also known as Steve, serves as Director at WD-40 Company since March 15, 2022 and serves as Chief Executive Officer since September 01, 2022. He has been the President at WD-40 Company...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO, President & Director | 7.3yrs | US$4.27m | 0.15% $ 4.0m | |
| CFO, VP of Finance & Treasurer | 3.8yrs | US$1.37m | 0.023% $ 590.4k | |
| VP and Chief People | 5.8yrs | US$1.00m | 0.025% $ 659.7k | |
| Group Managing Director of EIMEA & Emerging Markets | 30.7yrs | US$975.27k | 0.055% $ 1.4m | |
| Divisional President of The Americas | 7.3yrs | US$1.21m | 0.041% $ 1.1m | |
| Chief Accounting & Principal Accounting Officer | 2.4yrs | no data | 0.0011% $ 28.8k | |
| Director of Investor Relations & Corporate Communications | no data | no data | no data | |
| VP, General Counsel | 4.8yrs | US$752.30k | 0.020% $ 514.3k | |
| Managing Director for EIMEA | no data | no data | no data | |
| VP & Corporate Controller | 12.8yrs | no data | no data |
6.5yrs
Average Tenure
59.5yo
Average Age
Experienced Management: WDFC's management team is seasoned and experienced (6.5 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO, President & Director | 4.5yrs | US$4.27m | 0.15% $ 4.0m | |
| Independent Director | 10.5yrs | US$222.96k | 0.0075% $ 194.8k | |
| Independent Director | 8.8yrs | US$219.96k | 0.0095% $ 248.4k | |
| Independent Director | 7.5yrs | US$221.96k | 0% $ 0 | |
| Independent Non-Executive Chair | 9.8yrs | US$252.96k | 0.015% $ 389.6k | |
| Independent Director | 5.8yrs | US$203.96k | 0% $ 0 | |
| Independent Director | 6.3yrs | US$208.96k | 0% $ 0 | |
| Independent Director | 3.8yrs | US$208.96k | 0% $ 0 | |
| Director | less than a year | no data | 0.0038% $ 100.4k | |
| Independent Director | 4.3yrs | US$214.96k | 0.00042% $ 11.0k |
6.0yrs
Average Tenure
62yo
Average Age
Experienced Board: WDFC's board of directors are considered experienced (6 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/13 03:42 |
| End of Day Share Price | 2026/09/11 00:00 |
| Earnings | 2026/05/31 |
| Annual Earnings | 2025/08/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
| |
| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
WD-40 Company is covered by 12 analysts. 5 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Liam Burke | Brean Capital Historical (Janney Montgomery) |
| Linda Bolton-Weiser | B. Riley Securities, Inc. |
| Michael Baker | D.A. Davidson & Co. |