eBay (EBAY) Stock Overview
Operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 2/6 |
| Future Growth | 2/6 |
| Past Performance | 2/6 |
| Financial Health | 3/6 |
| Dividends | 2/6 |
EBAY Community Fair Values
Create NarrativeSee what 74 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
eBay Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$105.26 |
| 52 Week High | US$111.38 |
| 52 Week Low | US$67.87 |
| Beta | 1.39 |
| 1 Month Change | 7.73% |
| 3 Month Change | 21.66% |
| 1 Year Change | 50.89% |
| 3 Year Change | 129.73% |
| 5 Year Change | 80.61% |
| Change since IPO | 5,232.43% |
Recent News & Updates
Recent updates
EBAY: Reinvestment And Depop Integration Will Likely Cap Longer Term Earnings Upside
The analyst price target for eBay has moved modestly higher, with the updated fair value estimate rising by about $2.40. Analysts highlight stronger execution in core e-commerce, supportive recent earnings and guidance, and expected benefits from the Depop acquisition and category specific growth.eBay: Soaring GMV At A Reasonable Price
Apr 30
EBAY: Q4 Execution AI Initiatives And Depop Resale Push Will Shape 2026
eBay's analyst fair value estimate edges up to $99.30 as analysts factor in slightly higher revenue growth expectations, a modestly lower discount rate, and ongoing support from strong Q4 results, Depop-related resale expansion, and continued enthusiasm around core growth and AI execution. Analyst Commentary Recent Street research around eBay centers on the strong Q4 print, the announced Depop acquisition, and what these mean for growth, execution, and valuation.EBAY: GenAI ROIC Execution And Depop Integration Will Shape 2026 Outlook
Narrative Update: eBay Price Target Revision The updated analyst price target moves to $99.13 from $94.73, reflecting analysts' generally positive views on eBay's recent Q4 performance, core marketplace growth, AI execution, and the potential contribution from the Depop acquisition, even as some highlight reinvestment needs and a slightly lower assumed future P/E multiple. Analyst Commentary Recent research on eBay clusters around a broadly constructive view on execution and growth, with some debate on how much of that is already reflected in valuation and how reinvestment affects earnings power.EBAY: Reinvestment In AI And Depop Integration Will Likely Constrain Upside
Analysts have slightly lifted the price target for eBay, citing stronger core growth, Q4 outperformance, AI execution, and potential revenue benefits from the $1.2 billion Depop acquisition as key supports for the updated view. Analyst Commentary Recent Street research around eBay clusters around two themes: stronger fundamentals in the latest quarter and a reset in how the market values the stock after the announced US$1.2b Depop acquisition and acceleration in key focus categories.EBAY: Reinvestment And Depop Acquisition Will Likely Restrain Future Upside
Analysts have raised our eBay fair value estimate by about $1.63 to $71.24 as they factor in higher revenue growth, slightly firmer profitability, and a lower future P/E multiple, following broadly higher Street price targets supported by recent Q4 results and the planned Depop acquisition. Analyst Commentary Street research around eBay has turned more constructive overall, with many firms lifting price targets after Q4 earnings and the announced Depop purchase.EBAY: GenAI Reinvestment And Flat Take Rates Will Likely Cap Upside
Analysts have made only a slight adjustment to their eBay price targets, with one moving to $93 and another to $112. They are factoring in expectations for modest GMV and revenue growth in 2026, continued reinvestment in focus categories and GenAI initiatives, and relatively stable take rates.EBAY: GenAI ROIC Execution And E Commerce Risks Will Shape 2026 Outlook
Narrative Update Analysts have lifted their price target on eBay by $10 to $112, noting potential rewards for companies that can demonstrate stronger returns on invested capital from GenAI and GPU-related technologies, while also acknowledging that certain internet subsectors, including parts of e-commerce, may continue to trade on lower P/E multiples. Analyst Commentary Recent research has brought a higher price target for eBay, with bullish analysts focusing on how the company could benefit if it can convert GenAI and GPU-related tools into better returns on invested capital, while more cautious voices are watching how e-commerce valuations hold up in areas facing disruption risk.EBAY: Focus Categories And GenAI Efficiencies Will Shape Balanced 2026 Outlook
Our updated eBay narrative reflects a modest increase in fair value to $94.73 per share from $93.97, as analysts factor in slightly higher expected revenue growth, a marginally lower discount rate, and Street research that highlights improving product experience, GenAI driven efficiencies, and higher price targets ranging from $89 to $115. Analyst Commentary Recent Street commentary on eBay clusters around product execution in focus categories, the role of GenAI in efficiency and discovery, and how much of the near term growth story is already reflected in current share prices.EBAY: Trading Card Reliance Will Likely Undermine Future Marketplace Momentum
Analysts have nudged their average price targets on eBay higher, with recent moves such as US$60 to US$65, US$75 to US$89, US$85 to US$95, US$87 to US$100 and a fresh US$115 target. These changes reflect views that focus categories, trading cards and product improvements, including AI driven discovery, could support merchandise volume and profit margins, even as expectations for revenue growth remain more measured.An Intrinsic Calculation For eBay Inc. (NASDAQ:EBAY) Suggests It's 24% Undervalued
Dec 30
EBAY: Future GMV Momentum Will Likely Prove Unsustainable And Limit Upside
The analyst price target for eBay has been raised by about $3 to approximately $70 per share, as analysts point to improving GMV trends, stronger focus category momentum, and AI driven marketplace enhancements that support slightly faster revenue growth and a higher future P/E multiple. These positives are partially offset by modestly lower margin expectations and a higher discount rate.EBAY: Focus Categories And AI Will Drive Marketplace Upside Through 2026
Analysts nudged their average price target for eBay higher to about $94 per share, citing improving focus category momentum, a more resilient GMV growth outlook into 2026, and supportive trading cards and AI driven marketplace initiatives, despite only modest tweaks to growth and discount rate assumptions. Analyst Commentary Street research has turned incrementally more constructive on eBay, with a series of price target increases and at least one rating upgrade reflecting growing confidence in the company’s ability to sustain merchandise volume growth and monetize key focus categories into 2026.EBAY: Focus Category Momentum And AI Will Drive Upside Through 2026
eBay’s analyst price target has seen a notable increase, with the updated consensus rising from $87 to $100 per share. Analysts cite continued strength in focus categories and improved marketplace execution as key drivers of the upward revision.EBAY: Future Category Strength And AI Integrations Will Drive Share Gains
eBay's analyst price target has risen by nearly $3.40 to approximately $94.93, as analysts point to sustained improvements in profit margins and robust growth in focus categories like collectibles to support their more optimistic outlook. Analyst Commentary Recent analyst research reveals a blend of optimism and caution regarding eBay's outlook.Focus Categories And AI Will Shape Marketplace Dynamics In The Coming Years
eBay's analyst price target has been raised from $89 to approximately $91.55 per share. This reflects modest optimism among analysts due to ongoing improvements in product initiatives, growth in focus categories, and strengthened marketplace fundamentals.Online Recommerce And AI Will Shape Sustainable Market Opportunities
eBay's analyst price target has ticked up to $89.00, a modest increase reflecting analysts' recognition of improved gross merchandise volume growth and recent sector multiple expansion. Some lingering caution remains around competitive positioning.Online Recommerce And AI Will Shape Sustainable Market Opportunities
eBay’s analyst price target has increased to $87.63, reflecting better-than-expected Q2 results, accelerating growth in key categories, technology investment, and higher EPS estimates, though some caution remains after the share price rally. Analyst Commentary Better-than-expected Q2 results, including 7% net income growth and 6% revenue increase, supported by accelerated growth in focus categories and enhanced platform tools such as live commerce.Earnings Troubles May Signal Larger Issues for eBay (NASDAQ:EBAY) Shareholders
Aug 08eBay Inc.'s (NASDAQ:EBAY) Share Price Could Signal Some Risk
Jul 25Is eBay (NASDAQ:EBAY) A Risky Investment?
Jul 10An Intrinsic Calculation For eBay Inc. (NASDAQ:EBAY) Suggests It's 28% Undervalued
Jun 25Is It Time To Consider Buying eBay Inc. (NASDAQ:EBAY)?
May 26eBay: Poised To Dominate Its e-Commerce Niche
Apr 01eBay: The Fundamentals Don't Stack Up With This Share Price
Mar 06eBay's User Crisis: Investors Should Go Elsewhere Too
Feb 24Shareholder Returns
| EBAY | US Multiline Retail | US Market | |
|---|---|---|---|
| 7D | 1.4% | 3.3% | 1.8% |
| 1Y | 50.9% | 29.9% | 29.8% |
Return vs Industry: EBAY exceeded the US Multiline Retail industry which returned 29.9% over the past year.
Return vs Market: EBAY exceeded the US Market which returned 29.8% over the past year.
Price Volatility
| EBAY volatility | |
|---|---|
| EBAY Average Weekly Movement | 5.4% |
| Multiline Retail Industry Average Movement | 6.0% |
| Market Average Movement | 7.1% |
| 10% most volatile stocks in US Market | 16.1% |
| 10% least volatile stocks in US Market | 3.2% |
Stable Share Price: EBAY has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: EBAY's weekly volatility (5%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1995 | 12,300 | Jamie Iannone | www.ebayinc.com |
eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. Its marketplace platform includes its online marketplace at ebay.com, off-platform businesses, and the eBay suite of mobile apps. The company’s platforms enable users to list, sell, buy, and pay various products.
eBay Inc. Fundamentals Summary
| EBAY fundamental statistics | |
|---|---|
| Market cap | US$46.74b |
| Earnings (TTM) | US$2.01b |
| Revenue (TTM) | US$11.60b |
23.3x
P/E Ratio4.0x
P/S RatioIs EBAY overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| EBAY income statement (TTM) | |
|---|---|
| Revenue | US$11.60b |
| Cost of Revenue | US$3.27b |
| Gross Profit | US$8.33b |
| Other Expenses | US$6.32b |
| Earnings | US$2.01b |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 4.52 |
| Gross Margin | 71.79% |
| Net Profit Margin | 17.30% |
| Debt/Equity Ratio | 152.9% |
How did EBAY perform over the long term?
See historical performance and comparisonDividends
1.2%
Current Dividend Yield27%
Payout RatioDoes EBAY pay a reliable dividends?
See EBAY dividend history and benchmarks| eBay dividend dates | |
|---|---|
| Ex Dividend Date | May 29 2026 |
| Dividend Pay Date | Jun 12 2026 |
| Days until Ex dividend | 22 days |
| Days until Dividend pay date | 36 days |
Does EBAY pay a reliable dividends?
See EBAY dividend history and benchmarksCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/06 19:50 |
| End of Day Share Price | 2026/05/05 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
eBay Inc. is covered by 64 analysts. 19 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Richard Kramer | Arete Research Services LLP |
| Oliver Lester | Arete Research Services LLP |
| Joseph Bonner | Argus Research Company |