1-800-FLOWERS.COM (FLWS) Stock Overview
Provides gifts for various occasions in the United States and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 5/6 |
| Future Growth | 0/6 |
| Past Performance | 0/6 |
| Financial Health | 0/6 |
| Dividends | 0/6 |
FLWS Community Fair Values
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Analyst Price Targets
1-800-FLOWERS.COM, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$3.02 |
| 52 Week High | US$7.10 |
| 52 Week Low | US$2.89 |
| Beta | 1.34 |
| 1 Month Change | -26.10% |
| 3 Month Change | -29.39% |
| 1 Year Change | -44.06% |
| 3 Year Change | -57.11% |
| 5 Year Change | -90.83% |
| Change since IPO | -83.42% |
Recent News & Updates
Narrative Update • Sep 11
FLWS: Updated 2027 Outlook Will Support Upside Despite Softer Revenue Expectations
Analysts have reduced their price target on 1-800-FLOWERS.COM to $4.00 from $5.00, citing updated assumptions for fair value, discount rate, revenue growth, profit margin, and future P/E that now point to a more conservative outlook for the stock. What’s in the News for 1-800-FLOWERS.COM 1-800-FLOWERS.COM issued new earnings guidance for fiscal year 2027.Seeking Alpha • Aug 10
1-800-Flowers Has Withered In Recent Years (Rating Downgrade)
Summary 1-800-FLOWERS.COM faces deteriorating revenue, profits, and cash flows, prompting a downgrade to 'sell' ahead of upcoming earnings. Management's cost-cutting and marketing shifts have not offset persistent revenue declines; EBITDA is expected to be near break-even this year. Segment performance remains weak: Consumer Floral & Gifts sales plunged 19%, while Gourmet Foods' modest sales drop was offset by improved segment profits. Despite operational initiatives and cost savings, FLWS trades at a premium to book value and lacks clear signs of stabilization or turnaround. Read the full article on Seeking AlphaRecent updates
Narrative Update • Sep 11
FLWS: Updated 2027 Outlook Will Support Upside Despite Softer Revenue Expectations
Analysts have reduced their price target on 1-800-FLOWERS.COM to $4.00 from $5.00, citing updated assumptions for fair value, discount rate, revenue growth, profit margin, and future P/E that now point to a more conservative outlook for the stock. What’s in the News for 1-800-FLOWERS.COM 1-800-FLOWERS.COM issued new earnings guidance for fiscal year 2027.Seeking Alpha • Aug 10
1-800-Flowers Has Withered In Recent Years (Rating Downgrade)
Summary 1-800-FLOWERS.COM faces deteriorating revenue, profits, and cash flows, prompting a downgrade to 'sell' ahead of upcoming earnings. Management's cost-cutting and marketing shifts have not offset persistent revenue declines; EBITDA is expected to be near break-even this year. Segment performance remains weak: Consumer Floral & Gifts sales plunged 19%, while Gourmet Foods' modest sales drop was offset by improved segment profits. Despite operational initiatives and cost savings, FLWS trades at a premium to book value and lacks clear signs of stabilization or turnaround. Read the full article on Seeking Alpha
Narrative Update • Jul 02
FLWS: Future P/E Re-Rating Will Drive Upside Despite Revenue Reset
Analysts have lifted their price target for 1-800-FLOWERS.COM from $4.88 to $5.50, citing updated assumptions around modest revenue growth, a lower profit margin, a slightly higher discount rate, and a higher future P/E multiple. What’s in the News for 1-800-FLOWERS.COM 1-800-FLOWERS.COM updated its outlook for fiscal year 2026 and guided for revenue to decline by approximately 10% to 12% compared with the prior year.Narrative Update • Jun 17
FLWS: Noble Capital Upgrade Will Support Upside Despite Weaker Revenue Outlook
Analysts have lifted their price target for 1-800-FLOWERS.COM stock from $3.75 to $5.00, citing updated assumptions for revenue growth, profit margins, and a higher future P/E multiple following recent Street research. What's in the News for 1-800-FLOWERS.COM 1-800-FLOWERS.COM issued earnings guidance for fiscal 2026, indicating an expected revenue decline of about 10% to 12% compared with the prior year (Key Developments).
Narrative Update • Jun 03
FLWS: Recent Upgrade And Steady Margin Outlook Will Support Upside Potential
Analysts have modestly adjusted their price target on 1-800-FLOWERS.COM to $6.00, citing updated assumptions on the discount rate, revenue growth, profit margin, and future P/E following a recent upgrade in Street research. What's in the News 1-800-FLOWERS.COM issued earnings guidance for fiscal 2026, indicating that revenue is expected to decline by about 10% to 12% compared with the prior year (Key Developments).Narrative Update • May 11
FLWS: Upgrade And Higher Future P/E Will Support Upside Potential
Analysts have raised their $6.00 price target on 1-800-FLOWERS.COM, citing updated assumptions for revenue growth, a revised profit margin outlook, and a higher future P/E multiple following recent research, including the upgrade at Noble Capital. Analyst Commentary Bullish Takeaways Bullish analysts highlight the upgraded rating as a sign of growing confidence in the company’s ability to execute against its current business plan and support the revised valuation framework.Narrative Update • Apr 22
FLWS: Recent Upgrade Will Rely On Revenue Reset And Cost Execution
Analysts have trimmed their fair value estimate for 1-800-FLOWERS.COM from about $6.00 to roughly $4.88, citing updated assumptions for revenue trends, discount rates, and future P/E. They still see sufficient potential to support a recent upgrade in Street research.Narrative Update • Apr 07
FLWS: Reset Expectations And Upgrade Will Support Future Upside Potential
Analysts have reset their price target on 1-800-FLOWERS.COM from $12.00 to $6.00, citing revised assumptions for revenue growth, profit margins, discount rate, and a lower future P/E, as outlined in recent research supporting an updated view on the stock. Analyst Commentary While the latest price target reset reflects more cautious assumptions, some bullish analysts still see room for upside if 1-800-FLOWERS.COM executes consistently on its plan and delivers against refreshed expectations.Narrative Update • Mar 24
FLWS: Noble Capital Upgrade Will Support Upside Despite Recent Index Removal
Analysts now estimate fair value for 1-800-FLOWERS.COM at $3.75 per share, reduced from $6.00. This reflects updated assumptions for the discount rate, revenue growth, profit margins, and future P/E, following recent research commentary and the upgrade at Noble Capital.Analysis Article • Feb 15
1-800-FLOWERS.COM, Inc.'s (NASDAQ:FLWS) 25% Share Price Plunge Could Signal Some Risk
1-800-FLOWERS.COM, Inc. ( NASDAQ:FLWS ) shares have retraced a considerable 25% in the last month, reversing a fair...Analysis Article • Dec 11
1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS) Stock Rockets 45% As Investors Are Less Pessimistic Than Expected
Those holding 1-800-FLOWERS.COM, Inc. ( NASDAQ:FLWS ) shares would be relieved that the share price has rebounded 45...Analysis Article • Dec 10
Is 1-800-FLOWERS.COM (NASDAQ:FLWS) Weighed On By Its Debt Load?
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' So it seems the smart money knows that...Analysis Article • Oct 22
Getting In Cheap On 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS) Is Unlikely
With a median price-to-sales (or "P/S") ratio of close to 0.5x in the Specialty Retail industry in the United States...Narrative Update • Sep 10
AI Powered Digital Ecosystem Will Enrich Gifting Experiences
Despite a significant improvement in net profit margin and a substantial decrease in future P/E, the consensus analyst price target for 1-800-FLOWERS.COM has been sharply reduced from $9.00 to $6.00. What's in the News Reported goodwill impairment of $5.6 million for Q4.Analysis Article • Jul 03
There's Reason For Concern Over 1-800-FLOWERS.COM, Inc.'s (NASDAQ:FLWS) Price
There wouldn't be many who think 1-800-FLOWERS.COM, Inc.'s ( NASDAQ:FLWS ) price-to-sales (or "P/S") ratio of 0.2x is...New Narrative • Jun 01
AI Powered Digital Ecosystem Will Enrich Gifting Experiences
Enhanced digital ecosystem and AI-driven personalization are expected to boost customer engagement, order frequency, and recurring revenues through improved loyalty and analytics.Analysis Article • Apr 08
Does 1-800-FLOWERS.COM (NASDAQ:FLWS) Have A Healthy Balance Sheet?
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...Analysis Article • Mar 14
Some Confidence Is Lacking In 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS) As Shares Slide 28%
The 1-800-FLOWERS.COM, Inc. ( NASDAQ:FLWS ) share price has fared very poorly over the last month, falling by a...Seeking Alpha • Feb 12
1-800-Flowers: An Underwhelming Business With Issues
Summary 1-800-FLOWERS.COM, Inc. has struggled with revenue growth and operational issues, notably the failed implementation of a new order management system during peak season. The company’s financials show declining revenues and earnings, with recent quarters missing expectations and necessitating downward adjustments in guidance. While founder Jim McCann's significant ownership indicates strong commitment, the company's historical performance and recent missteps suggest limited future growth without substantial changes. Read the full article on Seeking AlphaAnalysis Article • Dec 31
These 4 Measures Indicate That 1-800-FLOWERS.COM (NASDAQ:FLWS) Is Using Debt Extensively
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' So it seems the smart money knows that...Analysis Article • Nov 27
1-800-FLOWERS.COM, Inc.'s (NASDAQ:FLWS) Popularity With Investors Is Under Threat From Overpricing
With a median price-to-sales (or "P/S") ratio of close to 0.5x in the Specialty Retail industry in the United States...Analysis Article • Aug 30
Is 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS) Potentially Undervalued?
1-800-FLOWERS.COM, Inc. ( NASDAQ:FLWS ), might not be a large cap stock, but it saw significant share price movement...Analysis Article • Aug 01
Is There An Opportunity With 1-800-FLOWERS.COM, Inc.'s (NASDAQ:FLWS) 32% Undervaluation?
Key Insights 1-800-FLOWERS.COM's estimated fair value is US$15.18 based on 2 Stage Free Cash Flow to Equity...Seeking Alpha • Jul 22
1-800-Flowers: Less Generous Earnings Are Still Present
Summary 1-800-FLOWERS.COM, Inc.'s earnings have had significant turbulence with the Covid boost, but following pressure by weakening consumer spending. The earnings level should rebound eventually with cost initiatives and better consumer spending, but the short-term outlook is still weak. The valuation prices in a fair margin of safety considering the uncertain timing and level of the likely earnings improvements. Read the full article on Seeking AlphaAnalysis Article • Jul 15
Does 1-800-FLOWERS.COM (NASDAQ:FLWS) Have A Healthy Balance Sheet?
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...Analysis Article • May 24
Is Now An Opportune Moment To Examine 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS)?
While 1-800-FLOWERS.COM, Inc. ( NASDAQ:FLWS ) might not have the largest market cap around , it received a lot of...Analysis Article • Apr 07
Pinning Down 1-800-FLOWERS.COM, Inc.'s (NASDAQ:FLWS) P/S Is Difficult Right Now
It's not a stretch to say that 1-800-FLOWERS.COM, Inc.'s ( NASDAQ:FLWS ) price-to-sales (or "P/S") ratio of 0.3x right...Analysis Article • Mar 22
1-800-FLOWERS.COM's (NASDAQ:FLWS) Returns On Capital Not Reflecting Well On The Business
To find a multi-bagger stock, what are the underlying trends we should look for in a business? Typically, we'll want to...Seeking Alpha • Feb 19
1-800-Flowers: Risky, But Successful Inventory Management, And Cheap
Summary 1-800-FLOWERS expects improved Adjusted EBITDA and FCF in 2024, with reduced labor costs and better inventory management as profit catalysts. Recent acquisitions were made in cash, indicating potential undervaluation of the company's shares. The company's financial situation appears healthy, with a strong balance sheet and cash on hand for future acquisitions. Read the full article on Seeking AlphaAnalysis Article • Jan 23
When Should You Buy 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS)?
1-800-FLOWERS.COM, Inc. ( NASDAQ:FLWS ), might not be a large cap stock, but it led the NASDAQGS gainers with a...Analysis Article • Dec 23
1-800-FLOWERS.COM, Inc.'s (NASDAQ:FLWS) 25% Share Price Surge Not Quite Adding Up
1-800-FLOWERS.COM, Inc. ( NASDAQ:FLWS ) shares have continued their recent momentum with a 25% gain in the last month...Analysis Article • Dec 05
A Look At The Fair Value Of 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS)
Key Insights The projected fair value for 1-800-FLOWERS.COM is US$11.54 based on 2 Stage Free Cash Flow to Equity...Shareholder Returns
| FLWS | US Specialty Retail | US Market | |
|---|---|---|---|
| 7D | -19.2% | -3.6% | -0.9% |
| 1Y | -44.1% | -13.1% | 14.2% |
Return vs Industry: FLWS underperformed the US Specialty Retail industry which returned -13.1% over the past year.
Return vs Market: FLWS underperformed the US Market which returned 14.2% over the past year.
Price Volatility
| FLWS volatility | |
|---|---|
| FLWS Average Weekly Movement | 7.8% |
| Specialty Retail Industry Average Movement | 7.3% |
| Market Average Movement | 6.9% |
| 10% most volatile stocks in US Market | 15.3% |
| 10% least volatile stocks in US Market | 2.9% |
Stable Share Price: FLWS has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: FLWS's weekly volatility (8%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1976 | 3,300 | Adolfo Villagomez | www.1800flowers.com |
1-800-FLOWERS COM, Inc. provides gifts for various occasions in the United States and internationally. It operates through three segments: Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet.
1-800-FLOWERS.COM, Inc. Fundamentals Summary
| FLWS fundamental statistics | |
|---|---|
| Market cap | US$193.52m |
| Earnings (TTM) | -US$134.76m |
| Revenue (TTM) | US$1.50b |
0.1x
P/S Ratio-1.4x
P/E RatioIs FLWS overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| FLWS income statement (TTM) | |
|---|---|
| Revenue | US$1.50b |
| Cost of Revenue | US$932.18m |
| Gross Profit | US$571.34m |
| Other Expenses | US$706.10m |
| Earnings | -US$134.76m |
Last Reported Earnings
Jun 28, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | -2.10 |
| Gross Margin | 38.00% |
| Net Profit Margin | -8.96% |
| Debt/Equity Ratio | 94.8% |
How did FLWS perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/13 02:18 |
| End of Day Share Price | 2026/09/11 00:00 |
| Earnings | 2026/06/28 |
| Annual Earnings | 2026/06/28 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
1-800-FLOWERS.COM, Inc. is covered by 6 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Eric Beder | B. Riley Securities, Inc. |
| Michael Kupinski | NOBLE Capital Markets, Inc. |
| Timothy Vierengel | Northcoast Research |