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PROS Holdings, Inc.NYSE:PRO Stock Report

Market Cap US$1.1b
Share Price
US$23.25
US$25.6
9.2% undervalued intrinsic discount
1Y-4.6%
7D0.1%
Portfolio Value
View

PROS Holdings, Inc.

NYSE:PRO Stock Report

Market Cap: US$1.1b

This company has been acquired

The company may no longer be operating, as it has been acquired. Find out why through their latest events.

PROS Holdings (PRO) Stock Overview

Provides software solutions that optimize the processes of selling and shopping in the digital economy in Europe, the Asia Pacific, the Middle East, Africa, and internationally. More details

PRO fundamental analysis
Snowflake Score
Valuation4/6
Future Growth4/6
Past Performance0/6
Financial Health2/6
Dividends0/6

PRO Community Fair Values

Create Narrative

See what 8 others think this stock is worth. Follow their fair value or set your own to get alerts.

PROS Holdings, Inc. Competitors

Price History & Performance

Summary of share price highs, lows and changes for PROS Holdings
Historical stock prices
Current Share PriceUS$23.25
52 Week HighUS$29.84
52 Week LowUS$13.61
Beta0.66
1 Month Change0.52%
3 Month Change49.33%
1 Year Change-4.60%
3 Year Change1.04%
5 Year Change-52.10%
Change since IPO80.93%

Recent News & Updates

Narrative Update Dec 05

PRO: Pending Buyout And Stable Margins Will Shape Future Outlook

Analysts have modestly raised their price target on PROS Holdings to 25.60 dollars from 25.60 dollars, reflecting fine tuned assumptions around a slightly higher discount rate and marginally adjusted long term earnings multiples while keeping core growth and margin expectations broadly unchanged. What's in the News Thoma Bravo, L.P. agreed to acquire PROS Holdings, Inc.
Narrative Update Nov 21

PRO: Acquisition Agreement And Margin Trends Will Shape Future Performance

Narrative Update on PROS Holdings: Analyst Price Target Adjustment Analysts have maintained their price target for PROS Holdings at $25.60. They cite largely unchanged growth and profitability estimates as key factors for this decision.
Narrative Update Nov 06

PRO: Recent Acquisition Agreement And Margin Risk Will Balance Future Prospects

Analysts have maintained their price target for PROS Holdings at $25.60, citing a slight reduction in discount rate and marginally improved revenue growth projections. However, they express caution due to a dramatic decrease in expected profit margins and a sharp increase in future price-to-earnings ratios.

Recent updates

Narrative Update Dec 05

PRO: Pending Buyout And Stable Margins Will Shape Future Outlook

Analysts have modestly raised their price target on PROS Holdings to 25.60 dollars from 25.60 dollars, reflecting fine tuned assumptions around a slightly higher discount rate and marginally adjusted long term earnings multiples while keeping core growth and margin expectations broadly unchanged. What's in the News Thoma Bravo, L.P. agreed to acquire PROS Holdings, Inc.
Narrative Update Nov 21

PRO: Acquisition Agreement And Margin Trends Will Shape Future Performance

Narrative Update on PROS Holdings: Analyst Price Target Adjustment Analysts have maintained their price target for PROS Holdings at $25.60. They cite largely unchanged growth and profitability estimates as key factors for this decision.
Narrative Update Nov 06

PRO: Recent Acquisition Agreement And Margin Risk Will Balance Future Prospects

Analysts have maintained their price target for PROS Holdings at $25.60, citing a slight reduction in discount rate and marginally improved revenue growth projections. However, they express caution due to a dramatic decrease in expected profit margins and a sharp increase in future price-to-earnings ratios.
Narrative Update Oct 22

Analysts Maintain PROS Holdings Price Target as Acquisition and Strategic Initiatives Shape Outlook

Analysts have maintained their price target for PROS Holdings at $25.60, citing stable valuation assumptions and only minor adjustments to growth and profitability metrics. What's in the News PROS Holdings, Inc.
Narrative Update Oct 08

AI Adoption And Cloud Solutions Will Expand Market Reach

Analysts have revised their price target for PROS Holdings downward from $28.15 to $25.60, citing updated fair value assessments and modest adjustments in profit margin outlook. What's in the News Thoma Bravo entered into a definitive agreement to acquire PROS Holdings for $1.2 billion in cash at $23.25 per share.
Narrative Update Sep 24

AI Adoption And Cloud Solutions Will Expand Market Reach

Despite a declining net profit margin, the notable increase in PROS Holdings’ future P/E ratio signals higher anticipated growth, driving the consensus analyst price target up from $25.71 to $28.15. What's in the News Thoma Bravo, L.P. agreed to acquire PROS Holdings, Inc.
Seeking Alpha Sep 23

PROS Holdings: Acquired For A Fair Price (Rating Upgrade)

Summary PROS Holdings, Inc. is being acquired by Thoma Bravo at a $1.4 billion valuation. The deal follows the PRO board's strategic review process. PRO's financial performance has been consistent, and the company's financial position has remained stable, making the strategic review interesting. The $23.25 cash consideration per PRO share is fair in my opinion, crystallizing PRO's underlying shareholder value. Read the full article on Seeking Alpha
Analysis Article Aug 23

PROS Holdings, Inc.'s (NYSE:PRO) Low P/S No Reason For Excitement

PROS Holdings, Inc.'s ( NYSE:PRO ) price-to-sales (or "P/S") ratio of 2.2x might make it look like a strong buy right...
Analysis Article Jul 01

Should You Think About Buying PROS Holdings, Inc. (NYSE:PRO) Now?

PROS Holdings, Inc. ( NYSE:PRO ), is not the largest company out there, but it saw a decent share price growth of 12...
Analysis Article May 16

Insufficient Growth At PROS Holdings, Inc. (NYSE:PRO) Hampers Share Price

You may think that with a price-to-sales (or "P/S") ratio of 2.7x PROS Holdings, Inc. ( NYSE:PRO ) is a stock worth...
User avatar
New Narrative Mar 25

AI And Fare Finder Genie Will Expand Global Presence

AI-driven solutions and innovations like Dynamic Ancillary Pricing and Smart Rebate Management improve pricing strategies, enhancing revenue and margins.
Analysis Article Mar 08

Is It Too Late To Consider Buying PROS Holdings, Inc. (NYSE:PRO)?

PROS Holdings, Inc. ( NYSE:PRO ), is not the largest company out there, but it received a lot of attention from a...
Analysis Article Feb 07

Lacklustre Performance Is Driving PROS Holdings, Inc.'s (NYSE:PRO) Low P/S

PROS Holdings, Inc.'s ( NYSE:PRO ) price-to-sales (or "P/S") ratio of 3.7x might make it look like a buy right now...
Analysis Article Jan 03

Are Investors Undervaluing PROS Holdings, Inc. (NYSE:PRO) By 45%?

Key Insights PROS Holdings' estimated fair value is US$39.19 based on 2 Stage Free Cash Flow to Equity Current share...
Seeking Alpha Nov 19

PROS Holdings: Strengthening Profitability Amid Slower Growth

Summary PROS Holdings' shares have risen 20% after the company exceeded its Q3 earnings guidance for both revenue and profitability. Overall revenue grew 7% year-over-year, while high-margin subscription revenue saw a stronger 12% increase. I expect FCF margins to expand from 7% this year to 15% by 2026, driven by improved gross margins and operating leverage as the business continues to scale. Given the attractive valuation, I am reaffirming my Buy rating on PRO. Read the full article on Seeking Alpha
Analysis Article Nov 07

PROS Holdings, Inc. (NYSE:PRO) Shares Fly 30% But Investors Aren't Buying For Growth

PROS Holdings, Inc. ( NYSE:PRO ) shares have had a really impressive month, gaining 30% after a shaky period...
Analysis Article Aug 26

Benign Growth For PROS Holdings, Inc. (NYSE:PRO) Underpins Stock's 25% Plummet

To the annoyance of some shareholders, PROS Holdings, Inc. ( NYSE:PRO ) shares are down a considerable 25% in the last...
Analysis Article Jul 02

Is Now The Time To Look At Buying PROS Holdings, Inc. (NYSE:PRO)?

While PROS Holdings, Inc. ( NYSE:PRO ) might not have the largest market cap around , it received a lot of attention...

Shareholder Returns

PROUS SoftwareUS Market
7D0.1%2.2%-1.0%
1Y-4.6%-10.0%23.3%

Return vs Industry: PRO underperformed the US Software industry which returned 4.5% over the past year.

Return vs Market: PRO underperformed the US Market which returned 12.1% over the past year.

Price Volatility

Is PRO's price volatile compared to industry and market?
PRO volatility
PRO Average Weekly Movement11.6%
Software Industry Average Movement9.7%
Market Average Movement7.2%
10% most volatile stocks in US Market16.2%
10% least volatile stocks in US Market3.2%

Stable Share Price: PRO's share price has been volatile over the past 3 months compared to the US market.

Volatility Over Time: PRO's weekly volatility (12%) has been stable over the past year, but is still higher than 75% of US stocks.

About the Company

FoundedEmployeesCEOWebsite
19851,501Jeff Cottenwww.pros.com

PROS Holdings, Inc. provides software solutions that optimize the processes of selling and shopping in the digital economy in Europe, the Asia Pacific, the Middle East, Africa, and internationally. The company offers PROS Platform, designs to help businesses create, optimize and market available offers and handle orders; PROS Smart Configure Price Quote that improves sales productivity and accelerate deal velocity, and support diverse selling scenarios; and PROS Smart Price Optimization and Management, which enables businesses to optimize, personalize, and harmonize pricing. It also provides PROS Airline Revenue Management solution that delivers algorithmic forecasting and network optimization; PROS Airline Real-Time Dynamic Pricing, which offers accurate booking class availability and seat prices; PROS Dynamic Ancillary Pricing, an AI-based reinforcement learning algorithm; PROS Airline Group Sales Optimizer that enables airlines and its travel agent partners to create and manage group bookings, contracts, policies, and payments; and PROS Corporate Sales, a solution that enables airlines to create commercial agreements with corporate customers.

PROS Holdings, Inc. Fundamentals Summary

How do PROS Holdings's earnings and revenue compare to its market cap?
PRO fundamental statistics
Market capUS$1.12b
Earnings (TTM)-US$11.66m
Revenue (TTM)US$351.68m
3.2x
P/S Ratio
-96.3x
P/E Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
PRO income statement (TTM)
RevenueUS$351.68m
Cost of RevenueUS$113.05m
Gross ProfitUS$238.64m
Other ExpensesUS$250.30m
Earnings-US$11.66m

Last Reported Earnings

Sep 30, 2025

Next Earnings Date

n/a

Earnings per share (EPS)-0.24
Gross Margin67.86%
Net Profit Margin-3.32%
Debt/Equity Ratio-409.4%

How did PRO perform over the long term?

See historical performance and comparison

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/12/08 04:48
End of Day Share Price 2025/12/08 00:00
Earnings2025/09/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

PROS Holdings, Inc. is covered by 13 analysts. 7 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Victor ChengBofA Global Research
Joseph GoodwinCitizens JMP Securities, LLC
Jeffrey Van RheeCraig-Hallum Capital Group LLC