Betsson AB (publ)

OM:BETS B Stock Report

Market Cap: SEK 21.1b

Betsson Valuation

Is BETS B undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of BETS B when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Discounted Cash Flow
Simply Wall St
SEK 478.57
Fair Value
68.0% undervalued intrinsic discount
2
Number of Analysts

Below Fair Value: BETS B (SEK153.1) is trading below our estimate of fair value (SEK478.57)

Significantly Below Fair Value: BETS B is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for BETS B?

Key metric: As BETS B is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for BETS B. This is calculated by dividing BETS B's market cap by their current earnings.
What is BETS B's PE Ratio?
PE Ratio10x
Earnings€191.50m
Market Cap€1.91b

Price to Earnings Ratio vs Peers

How does BETS B's PE Ratio compare to its peers?

The above table shows the PE ratio for BETS B vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average21.9x
EVO Evolution
12.4x4.71%SEK 165.8b
KAMBI Kambi Group
35.7x47.27%SEK 3.4b
G2M Gentoo Media
13.1x50.21%SEK 941.6m
SHOT Scandic Hotels Group
26.6x18.49%SEK 19.3b
BETS B Betsson
10x14.34%SEK 21.1b

Price-To-Earnings vs Peers: BETS B is good value based on its Price-To-Earnings Ratio (10x) compared to the peer average (21.9x).

Price to Earnings Ratio vs Industry

How does BETS B's PE Ratio compare vs other companies in the European Hospitality Industry?

7 CompaniesPrice / EarningsEstimated GrowthMarket Cap
BETS B 10.0xIndustry Avg. 19.8xNo. of Companies21PE01632486480+
7 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: BETS B is good value based on its Price-To-Earnings Ratio (10x) compared to the European Hospitality industry average (19.8x).

Price to Earnings Ratio vs Fair Ratio

What is BETS B's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

BETS B PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio10x
Fair PE Ratio16.4x

Price-To-Earnings vs Fair Ratio: BETS B is good value based on its Price-To-Earnings Ratio (10x) compared to the estimated Fair Price-To-Earnings Ratio (16.4x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst BETS B forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentSEK 153.10
SEK 192.50
+25.73%
3.90%SEK 200.00SEK 185.00n/a2
Sep ’26SEK 159.00
SEK 192.50
+21.07%
3.90%SEK 200.00SEK 185.00n/a2
Aug ’26SEK 162.90
SEK 192.50
+18.17%
3.90%SEK 200.00SEK 185.00n/a2
Jul ’26SEK 199.30
SEK 178.33
-10.52%
11.29%SEK 195.00SEK 150.00n/a3
Jun ’26SEK 185.50
SEK 178.33
-3.86%
11.29%SEK 195.00SEK 150.00n/a3
May ’26SEK 169.70
SEK 178.33
+5.09%
11.29%SEK 195.00SEK 150.00n/a3
Apr ’26SEK 155.90
SEK 175.00
+12.25%
10.69%SEK 195.00SEK 150.00n/a3
Mar ’26SEK 162.36
SEK 170.00
+4.71%
15.00%SEK 195.00SEK 135.00n/a3
Feb ’26SEK 151.54
SEK 158.33
+4.48%
11.63%SEK 180.00SEK 135.00n/a3
Jan ’26SEK 143.60
SEK 158.33
+10.26%
11.63%SEK 180.00SEK 135.00n/a3
Dec ’25SEK 139.68
SEK 158.33
+13.35%
11.63%SEK 180.00SEK 135.00n/a3
Nov ’25SEK 142.06
SEK 155.00
+9.11%
14.66%SEK 180.00SEK 125.00n/a3
Oct ’25SEK 125.00
SEK 150.00
+20.00%
13.61%SEK 175.00SEK 125.00n/a3
Sep ’25SEK 130.90
SEK 150.00
+14.59%
13.61%SEK 175.00SEK 125.00SEK 159.003
Aug ’25SEK 127.16
SEK 150.00
+17.96%
13.61%SEK 175.00SEK 125.00SEK 162.903
Jul ’25SEK 127.20
SEK 151.67
+19.23%
12.72%SEK 170.00SEK 125.00SEK 199.303
Jun ’25SEK 120.40
SEK 148.33
+23.20%
16.13%SEK 170.00SEK 115.00SEK 185.503
May ’25SEK 122.50
SEK 148.33
+21.09%
16.13%SEK 170.00SEK 115.00SEK 169.703
Apr ’25SEK 105.90
SEK 139.00
+31.26%
12.43%SEK 155.00SEK 115.00SEK 155.903
Mar ’25SEK 103.20
SEK 140.67
+36.30%
10.65%SEK 155.00SEK 120.00SEK 162.363
Feb ’25SEK 115.60
SEK 141.67
+22.55%
10.91%SEK 155.00SEK 120.00SEK 151.543
Jan ’25SEK 108.50
SEK 143.33
+32.10%
11.86%SEK 160.00SEK 120.00SEK 143.603
Dec ’24SEK 108.70
SEK 143.33
+31.86%
11.86%SEK 160.00SEK 120.00SEK 139.683
Nov ’24SEK 111.90
SEK 141.67
+26.60%
13.62%SEK 160.00SEK 115.00SEK 142.063
Oct ’24SEK 120.20
SEK 137.33
+14.25%
12.13%SEK 155.00SEK 115.00SEK 125.003
Sep ’24SEK 122.64
SEK 137.33
+11.98%
12.13%SEK 155.00SEK 115.00SEK 130.903
AnalystPriceTarget
Consensus Narrative from 2 Analysts
SEK 192.50
Fair Value
20.5% undervalued intrinsic discount
2
Number of Analysts

Analyst Forecast: Target price is more than 20% higher than the current share price, but there are not enough analysts covering the stock to determine statistical confidence in agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/09/21 15:57
End of Day Share Price 2025/09/19 00:00
Earnings2025/06/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Betsson AB (publ) is covered by 15 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
null nullABG Sundal Collier
Henrik BarkABG Sundal Collier Sponsored
Jack CummingsBerenberg