Traeger (COOK) Stock Overview
Designs, sources, sells, and supports wood pellet fueled barbecue grills and flatrock flat top grills for retailers, distributors, and direct to consumers in the United States and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 4/6 |
| Future Growth | 3/6 |
| Past Performance | 0/6 |
| Financial Health | 3/6 |
| Dividends | 0/6 |
COOK Community Fair Values
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Analyst Price Targets
Traeger, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$61.34 |
| 52 Week High | US$86.59 |
| 52 Week Low | US$20.91 |
| Beta | 1.95 |
| 1 Month Change | -15.36% |
| 3 Month Change | 48.38% |
| 1 Year Change | -12.99% |
| 3 Year Change | -76.94% |
| 5 Year Change | -95.42% |
| Change since IPO | -94.42% |
Recent News & Updates
Narrative Update • Aug 07
COOK: Future Earnings Setup Will Likely Disappoint Despite Margin Progress
Analysts have raised the Traeger fair value estimate from $45.75 to about $53.58 after lifting price targets, citing mixed Q2 results with softer grill and MEATER sales but stronger gross margins and profitability efforts that they believe improve the earnings setup over time. Analyst Commentary Recent research on Traeger points to a split view.Seeking Alpha • Jul 31
It's Premature For Traeger To Heat Up This Much
Summary Traeger remains a 'hold' as revenue weakness overshadows recent cost savings and improved profitability guidance. COOK's Q1 2026 revenue dropped sharply to $94.1M, with Grills sales down 45.4% and Accessories and Consumables also declining. Profitability improvements were largely driven by one-time legal and tariff-related gains, not sustainable operating performance. Management raised 2026 EBITDA guidance to $57–67M, but revenue is still expected to fall significantly year over year. Read the full article on Seeking Alpha
Narrative Update • Jul 24
COOK: Future Execution And New Griddle Line Will Shape Fair Value
Traeger’s analyst price target has moved higher, with the latest models reflecting a fair value estimate of $72.42 as analysts incorporate updated assumptions around discount rates, revenue growth, profit margins, and future P/E expectations. Analyst Commentary Recent Street research on Traeger shows a cluster of higher price targets, which points to growing confidence among bullish analysts in the company’s ability to execute on its plans and support the current valuation framework.Recent updates
Narrative Update • Aug 07
COOK: Future Earnings Setup Will Likely Disappoint Despite Margin Progress
Analysts have raised the Traeger fair value estimate from $45.75 to about $53.58 after lifting price targets, citing mixed Q2 results with softer grill and MEATER sales but stronger gross margins and profitability efforts that they believe improve the earnings setup over time. Analyst Commentary Recent research on Traeger points to a split view.Seeking Alpha • Jul 31
It's Premature For Traeger To Heat Up This Much
Summary Traeger remains a 'hold' as revenue weakness overshadows recent cost savings and improved profitability guidance. COOK's Q1 2026 revenue dropped sharply to $94.1M, with Grills sales down 45.4% and Accessories and Consumables also declining. Profitability improvements were largely driven by one-time legal and tariff-related gains, not sustainable operating performance. Management raised 2026 EBITDA guidance to $57–67M, but revenue is still expected to fall significantly year over year. Read the full article on Seeking AlphaNarrative Update • Jul 24
COOK: Future Execution And New Griddle Line Will Shape Fair Value
Traeger’s analyst price target has moved higher, with the latest models reflecting a fair value estimate of $72.42 as analysts incorporate updated assumptions around discount rates, revenue growth, profit margins, and future P/E expectations. Analyst Commentary Recent Street research on Traeger shows a cluster of higher price targets, which points to growing confidence among bullish analysts in the company’s ability to execute on its plans and support the current valuation framework.
Narrative Update • Jul 10
COOK: Execution Risks Around Profit Margins Will Likely Pressure Future Returns
Analysts have raised their Traeger price targets, with the central fair value estimate moving to $37, citing updated assumptions around revenue growth, profit margins, discount rates, and future P/E multiples. Analyst Commentary Recent research around Traeger shows a cluster of higher price targets, but the tone is not uniformly upbeat.Narrative Update • Jun 26
COOK: Future Profit Margins Will Likely Fall Short Of Current Expectations
The analyst price target for Traeger has shifted from $1.49 to $45.75, with analysts citing updated assumptions on revenue growth, profit margins, and a lower future P/E as key drivers of their revised view. Analyst Commentary Recent research on Traeger points to a mix of optimism about the company’s ability to execute against its targets and caution around the assumptions that now underpin the higher price targets.Analysis Article • May 14
Traeger, Inc. Just Beat Earnings Expectations: Here's What Analysts Think Will Happen Next
Traeger, Inc. ( NYSE:COOK ) shareholders are probably feeling a little disappointed, since its shares fell 2.7% to...Analysis Article • Jan 08
Is Traeger (NYSE:COOK) A Risky Investment?
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...Analysis Article • Dec 18
There's Reason For Concern Over Traeger, Inc.'s (NYSE:COOK) Massive 26% Price Jump
Traeger, Inc. ( NYSE:COOK ) shareholders are no doubt pleased to see that the share price has bounced 26% in the last...Analysis Article • Nov 09
Traeger, Inc. (NYSE:COOK) Just Reported Earnings, And Analysts Cut Their Target Price
It's been a mediocre week for Traeger, Inc. ( NYSE:COOK ) shareholders, with the stock dropping 12% to US$0.81 in the...Analysis Article • Oct 08
Traeger (NYSE:COOK) Has Debt But No Earnings; Should You Worry?
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' When we think about how risky a company...Analysis Article • Oct 08
Traeger, Inc. (NYSE:COOK) Shares Slammed 27% But Getting In Cheap Might Be Difficult Regardless
To the annoyance of some shareholders, Traeger, Inc. ( NYSE:COOK ) shares are down a considerable 27% in the last...Analysis Article • Sep 05
An Intrinsic Calculation For Traeger, Inc. (NYSE:COOK) Suggests It's 46% Undervalued
Key Insights Using the 2 Stage Free Cash Flow to Equity, Traeger fair value estimate is US$2.58 Traeger is estimated to...Analysis Article • Aug 01
Traeger (NYSE:COOK) Has Some Difficulty Using Its Capital Effectively
To avoid investing in a business that's in decline, there's a few financial metrics that can provide early indications...Analysis Article • Jul 09
Traeger (NYSE:COOK) Has A Somewhat Strained Balance Sheet
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Analysis Article • Jun 19
Optimistic Investors Push Traeger, Inc. (NYSE:COOK) Shares Up 31% But Growth Is Lacking
Traeger, Inc. ( NYSE:COOK ) shares have had a really impressive month, gaining 31% after a shaky period beforehand. Not...Analysis Article • Mar 14
What You Can Learn From Traeger, Inc.'s (NYSE:COOK) P/S After Its 29% Share Price Crash
To the annoyance of some shareholders, Traeger, Inc. ( NYSE:COOK ) shares are down a considerable 29% in the last...Analysis Article • Mar 11
Does Traeger (NYSE:COOK) Have A Healthy Balance Sheet?
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...Seeking Alpha • Mar 06
Traeger: IoT Boom, FCF, And Cheap
Summary Traeger, Inc. is expected to see revenue and FCF growth due to IoT integration and restructuring efforts, enhancing operational efficiency and market position. The company's strong patent portfolio and unique wood-fired flavor offerings provide a competitive edge in the growing U.S. BBQ grill market. Investments in IoT and app technologies are likely to boost user engagement and revenue, with the IoT kitchen system market projected to grow at 15% CAGR. Despite potential risks from operations in China and changing consumer trends, the upside potential outweighs the downside, making COOK a buy at current prices. Read the full article on Seeking AlphaAnalysis Article • Jan 08
Traeger, Inc. (NYSE:COOK) Stock's 25% Dive Might Signal An Opportunity But It Requires Some Scrutiny
The Traeger, Inc. ( NYSE:COOK ) share price has fared very poorly over the last month, falling by a substantial 25%. To...Seeking Alpha • Nov 25
Despite Improvements, Traeger Isn't Ready For An Upgrade Just Yet
Summary Traeger, Inc. has shown revenue and cash flow improvements despite price cuts, making shares cheaper and suggesting potential for future gains if trends continue. The company reported a 3.7% revenue increase in the latest quarter, driven by a significant rise in grill sales, offset by declines in consumables and accessories. Profitability metrics mostly improved, with EBITDA nearly tripling and adjusted net losses narrowing, although operating cash flow saw a slight decline. Despite improvements, uncertainty, and ongoing net losses, I maintain a 'hold' rating, with potential for an upgrade if positive trends persist. Read the full article on Seeking AlphaAnalysis Article • Aug 18
Investors Appear Satisfied With Traeger, Inc.'s (NYSE:COOK) Prospects As Shares Rocket 26%
Traeger, Inc. ( NYSE:COOK ) shares have continued their recent momentum with a 26% gain in the last month alone...Seeking Alpha • Aug 11
Traeger: Improving Margins Give It Some Hope
Summary Traeger, Inc. stock has plummeted since its IPO, but showed signs of life with a 24% increase after beating analyst expectations for Q2. Margins have significantly improved for Traeger, leading to an operating profit and reduced debt to EBITDA ratio. Despite improving margins and EBITDA, Traeger's valuation metrics are on the higher side, making it a compelling turnaround story with risks. Risks that I'm not yet willing to take. Read the full article on Seeking AlphaSeeking Alpha • Jul 12
Traeger: Poor Earnings Outlook Due To Weak Consumer Spending Environment
Summary Traeger, Inc. faces a poor earnings outlook due to weak consumer spending, demand-pulled-forward impacts, and the need for price reductions and promotions. Company sells wood pellet-fueled grills and accessories, with operations primarily in North America. Valuation suggests COOK is worth 10% less than the current trading price, with revenue decline expected in FY24 and FY25. Read the full article on Seeking AlphaAnalysis Article • May 31
Traeger, Inc.'s (NYSE:COOK) 25% Jump Shows Its Popularity With Investors
Traeger, Inc. ( NYSE:COOK ) shareholders would be excited to see that the share price has had a great month, posting a...Shareholder Returns
| COOK | US Consumer Durables | US Market | |
|---|---|---|---|
| 7D | -4.4% | 6.5% | 4.0% |
| 1Y | -13.0% | 0.8% | 20.7% |
Return vs Industry: COOK underperformed the US Consumer Durables industry which returned -1.7% over the past year.
Return vs Market: COOK underperformed the US Market which returned 20.5% over the past year.
Price Volatility
| COOK volatility | |
|---|---|
| COOK Average Weekly Movement | 13.4% |
| Consumer Durables Industry Average Movement | 6.5% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.2% |
| 10% least volatile stocks in US Market | 3.1% |
Stable Share Price: COOK's share price has been volatile over the past 3 months compared to the US market.
Volatility Over Time: COOK's weekly volatility (13%) has been stable over the past year, but is still higher than 75% of US stocks.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1987 | 433 | Jeremy Andrus | www.traeger.com |
Traeger, Inc., together with its subsidiaries, designs, sources, sells, and supports wood pellet fueled barbecue grills and flatrock flat top grills for retailers, distributors, and direct to consumers in the United States and internationally. The company’s wood pellet grills are internet of things devices that allow owners to program, monitor, and control their grill through its Traeger app. It also produces a library of digital content, including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques that empower Traeger owners to progress their cooking skills; and short- and long-form branded content highlighting stories, community members, and lifestyle content from the Traegerhood.
Traeger, Inc. Fundamentals Summary
| COOK fundamental statistics | |
|---|---|
| Market cap | US$170.64m |
| Earnings (TTM) | -US$112.65m |
| Revenue (TTM) | US$484.98m |
0.4x
P/S Ratio-1.5x
P/E RatioIs COOK overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| COOK income statement (TTM) | |
|---|---|
| Revenue | US$484.98m |
| Cost of Revenue | US$288.56m |
| Gross Profit | US$196.42m |
| Other Expenses | US$309.08m |
| Earnings | -US$112.65m |
Last Reported Earnings
Jun 30, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | -40.50 |
| Gross Margin | 40.50% |
| Net Profit Margin | -23.23% |
| Debt/Equity Ratio | 239.4% |
How did COOK perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/08/09 01:57 |
| End of Day Share Price | 2026/08/07 00:00 |
| Earnings | 2026/06/30 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Traeger, Inc. is covered by 9 analysts. 7 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Peter Benedict | Baird |
| Simeon Siegel | BMO Capital Markets Equity Research |
| Anna Glaessgen | B. Riley Securities, Inc. |