Traeger, Inc.

NYSE:COOK Stock Report

Market Cap: US$170.6m

Traeger Past Earnings Performance

Past criteria checks 0/6

Traeger has been growing earnings at an average annual rate of 15.4%, while the Consumer Durables industry saw earnings declining at 6.6% annually. Revenues have been declining at an average rate of 7.7% per year.

Key information

15.36%

Earnings growth rate

17.81%

EPS growth rate

Consumer Durables Industry Growth24.52%
Revenue growth rate-7.68%
Return on equity-67.34%
Net Margin-23.23%
Last Earnings Update30 Jun 2026

Recent past performance updates

Recent updates

Narrative Update Aug 07

COOK: Future Earnings Setup Will Likely Disappoint Despite Margin Progress

Analysts have raised the Traeger fair value estimate from $45.75 to about $53.58 after lifting price targets, citing mixed Q2 results with softer grill and MEATER sales but stronger gross margins and profitability efforts that they believe improve the earnings setup over time. Analyst Commentary Recent research on Traeger points to a split view.
Seeking Alpha Jul 31

It's Premature For Traeger To Heat Up This Much

Summary Traeger remains a 'hold' as revenue weakness overshadows recent cost savings and improved profitability guidance. COOK's Q1 2026 revenue dropped sharply to $94.1M, with Grills sales down 45.4% and Accessories and Consumables also declining. Profitability improvements were largely driven by one-time legal and tariff-related gains, not sustainable operating performance. Management raised 2026 EBITDA guidance to $57–67M, but revenue is still expected to fall significantly year over year. Read the full article on Seeking Alpha
Narrative Update Jul 24

COOK: Future Execution And New Griddle Line Will Shape Fair Value

Traeger’s analyst price target has moved higher, with the latest models reflecting a fair value estimate of $72.42 as analysts incorporate updated assumptions around discount rates, revenue growth, profit margins, and future P/E expectations. Analyst Commentary Recent Street research on Traeger shows a cluster of higher price targets, which points to growing confidence among bullish analysts in the company’s ability to execute on its plans and support the current valuation framework.
Narrative Update Jul 10

COOK: Execution Risks Around Profit Margins Will Likely Pressure Future Returns

Analysts have raised their Traeger price targets, with the central fair value estimate moving to $37, citing updated assumptions around revenue growth, profit margins, discount rates, and future P/E multiples. Analyst Commentary Recent research around Traeger shows a cluster of higher price targets, but the tone is not uniformly upbeat.
Narrative Update Jun 26

COOK: Future Profit Margins Will Likely Fall Short Of Current Expectations

The analyst price target for Traeger has shifted from $1.49 to $45.75, with analysts citing updated assumptions on revenue growth, profit margins, and a lower future P/E as key drivers of their revised view. Analyst Commentary Recent research on Traeger points to a mix of optimism about the company’s ability to execute against its targets and caution around the assumptions that now underpin the higher price targets.
Analysis Article May 14

Traeger, Inc. Just Beat Earnings Expectations: Here's What Analysts Think Will Happen Next

Traeger, Inc. ( NYSE:COOK ) shareholders are probably feeling a little disappointed, since its shares fell 2.7% to...
Analysis Article Jan 08

Is Traeger (NYSE:COOK) A Risky Investment?

Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...
Analysis Article Dec 18

There's Reason For Concern Over Traeger, Inc.'s (NYSE:COOK) Massive 26% Price Jump

Traeger, Inc. ( NYSE:COOK ) shareholders are no doubt pleased to see that the share price has bounced 26% in the last...
Analysis Article Nov 09

Traeger, Inc. (NYSE:COOK) Just Reported Earnings, And Analysts Cut Their Target Price

It's been a mediocre week for Traeger, Inc. ( NYSE:COOK ) shareholders, with the stock dropping 12% to US$0.81 in the...
Analysis Article Oct 08

Traeger (NYSE:COOK) Has Debt But No Earnings; Should You Worry?

Warren Buffett famously said, 'Volatility is far from synonymous with risk.' When we think about how risky a company...
Analysis Article Oct 08

Traeger, Inc. (NYSE:COOK) Shares Slammed 27% But Getting In Cheap Might Be Difficult Regardless

To the annoyance of some shareholders, Traeger, Inc. ( NYSE:COOK ) shares are down a considerable 27% in the last...
Analysis Article Sep 05

An Intrinsic Calculation For Traeger, Inc. (NYSE:COOK) Suggests It's 46% Undervalued

Key Insights Using the 2 Stage Free Cash Flow to Equity, Traeger fair value estimate is US$2.58 Traeger is estimated to...
Analysis Article Aug 01

Traeger (NYSE:COOK) Has Some Difficulty Using Its Capital Effectively

To avoid investing in a business that's in decline, there's a few financial metrics that can provide early indications...
Analysis Article Jul 09

Traeger (NYSE:COOK) Has A Somewhat Strained Balance Sheet

Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...
Analysis Article Jun 19

Optimistic Investors Push Traeger, Inc. (NYSE:COOK) Shares Up 31% But Growth Is Lacking

Traeger, Inc. ( NYSE:COOK ) shares have had a really impressive month, gaining 31% after a shaky period beforehand. Not...
Analysis Article Mar 14

What You Can Learn From Traeger, Inc.'s (NYSE:COOK) P/S After Its 29% Share Price Crash

To the annoyance of some shareholders, Traeger, Inc. ( NYSE:COOK ) shares are down a considerable 29% in the last...
Analysis Article Mar 11

Does Traeger (NYSE:COOK) Have A Healthy Balance Sheet?

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Seeking Alpha Mar 06

Traeger: IoT Boom, FCF, And Cheap

Summary Traeger, Inc. is expected to see revenue and FCF growth due to IoT integration and restructuring efforts, enhancing operational efficiency and market position. The company's strong patent portfolio and unique wood-fired flavor offerings provide a competitive edge in the growing U.S. BBQ grill market. Investments in IoT and app technologies are likely to boost user engagement and revenue, with the IoT kitchen system market projected to grow at 15% CAGR. Despite potential risks from operations in China and changing consumer trends, the upside potential outweighs the downside, making COOK a buy at current prices. Read the full article on Seeking Alpha
Analysis Article Jan 08

Traeger, Inc. (NYSE:COOK) Stock's 25% Dive Might Signal An Opportunity But It Requires Some Scrutiny

The Traeger, Inc. ( NYSE:COOK ) share price has fared very poorly over the last month, falling by a substantial 25%. To...
Seeking Alpha Nov 25

Despite Improvements, Traeger Isn't Ready For An Upgrade Just Yet

Summary Traeger, Inc. has shown revenue and cash flow improvements despite price cuts, making shares cheaper and suggesting potential for future gains if trends continue. The company reported a 3.7% revenue increase in the latest quarter, driven by a significant rise in grill sales, offset by declines in consumables and accessories. Profitability metrics mostly improved, with EBITDA nearly tripling and adjusted net losses narrowing, although operating cash flow saw a slight decline. Despite improvements, uncertainty, and ongoing net losses, I maintain a 'hold' rating, with potential for an upgrade if positive trends persist. Read the full article on Seeking Alpha
Analysis Article Aug 18

Investors Appear Satisfied With Traeger, Inc.'s (NYSE:COOK) Prospects As Shares Rocket 26%

Traeger, Inc. ( NYSE:COOK ) shares have continued their recent momentum with a 26% gain in the last month alone...
Seeking Alpha Aug 11

Traeger: Improving Margins Give It Some Hope

Summary Traeger, Inc. stock has plummeted since its IPO, but showed signs of life with a 24% increase after beating analyst expectations for Q2. Margins have significantly improved for Traeger, leading to an operating profit and reduced debt to EBITDA ratio. Despite improving margins and EBITDA, Traeger's valuation metrics are on the higher side, making it a compelling turnaround story with risks. Risks that I'm not yet willing to take. Read the full article on Seeking Alpha
Seeking Alpha Jul 12

Traeger: Poor Earnings Outlook Due To Weak Consumer Spending Environment

Summary Traeger, Inc. faces a poor earnings outlook due to weak consumer spending, demand-pulled-forward impacts, and the need for price reductions and promotions. Company sells wood pellet-fueled grills and accessories, with operations primarily in North America. Valuation suggests COOK is worth 10% less than the current trading price, with revenue decline expected in FY24 and FY25. Read the full article on Seeking Alpha
Analysis Article May 31

Traeger, Inc.'s (NYSE:COOK) 25% Jump Shows Its Popularity With Investors

Traeger, Inc. ( NYSE:COOK ) shareholders would be excited to see that the share price has had a great month, posting a...

Revenue & Expenses Breakdown

How Traeger makes and spends money. Based on latest reported earnings, on an LTM basis.


Earnings and Revenue History

NYSE:COOK Revenue, expenses and earnings (USD Millions)
DateRevenueEarningsG+A ExpensesR&D Expenses
30 Jun 26485-1131580
31 Mar 26510-1111700
31 Dec 25560-1151850
30 Sep 25583-1052010
30 Jun 25579-352090
31 Mar 25602-302170
31 Dec 24604-342230
30 Sep 24599-512220
30 Jun 24595-512220
31 Mar 24598-782440
31 Dec 23606-842390
30 Sep 23581-892320
30 Jun 23557-2812770
31 Mar 23585-3842710
31 Dec 22656-3822980
30 Sep 22693-3903300
30 Jun 22761-2683560
31 Mar 22774-1403570
31 Dec 21786-923240
30 Sep 21744-582830
30 Jun 21727392040
31 Mar 21668631610
31 Dec 20546311440
31 Dec 19363-301120

Quality Earnings: COOK is currently unprofitable.

Growing Profit Margin: COOK is currently unprofitable.


Free Cash Flow vs Earnings Analysis


Past Earnings Growth Analysis

Earnings Trend: COOK is unprofitable, but has reduced losses over the past 5 years at a rate of 15.4% per year.

Accelerating Growth: Unable to compare COOK's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: COOK is unprofitable, making it difficult to compare its past year earnings growth to the Consumer Durables industry (-11.2%).


Return on Equity

High ROE: COOK has a negative Return on Equity (-67.34%), as it is currently unprofitable.


Return on Assets


Return on Capital Employed


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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/08/09 01:57
End of Day Share Price 2026/08/07 00:00
Earnings2026/06/30
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Traeger, Inc. is covered by 9 analysts. 7 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Peter BenedictBaird
Simeon SiegelBMO Capital Markets Equity Research
Anna GlaessgenB. Riley Securities, Inc.