Upbound Group (UPBD) Stock Overview
A technology and data-driven company, provides financial solutions in the United States, Puerto Rico, and Mexico. More details
| Snowflake Score | |
|---|---|
| Valuation | 5/6 |
| Future Growth | 3/6 |
| Past Performance | 1/6 |
| Financial Health | 3/6 |
| Dividends | 4/6 |
Rewards
Risk Analysis
UPBD Community Fair Values
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Analyst Price Targets
Upbound Group, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$18.78 |
| 52 Week High | US$28.03 |
| 52 Week Low | US$15.82 |
| Beta | 1.83 |
| 1 Month Change | 2.12% |
| 3 Month Change | -8.30% |
| 1 Year Change | -27.99% |
| 3 Year Change | -41.50% |
| 5 Year Change | -66.79% |
| Change since IPO | 1,124.79% |
Recent News & Updates
Narrative Update • Apr 26
UPBD: Amazon Partnership And 2026 Plan Will Support Future Upside
Analysts have modestly reduced their price target for Upbound Group by $2, reflecting a slightly more cautious stance that aligns with recent Street research commentary, including TD Cowen's updated view. Analyst Commentary Recent Street research around Upbound Group has been relatively restrained, with a modest price target trim reflecting more cautious assumptions rather than a wholesale shift in the core thesis.Narrative Update • Apr 10
UPBD: 2026 Revenue Plan And Lower P E Multiple Will Support Upside
Analysts trimmed their 12 month price target for Upbound Group by about $0.60 to $28.50, citing a slightly lower assumed future P/E multiple while keeping revenue growth, profit margin and discount rate assumptions effectively unchanged. Analyst Commentary Recent Street research around companies in adjacent consumer finance and earned wage access areas offers helpful context for how analysts are thinking about Upbound Group's valuation and execution risk, even when the reports focus on other names.Recent updates
Narrative Update • Apr 26
UPBD: Amazon Partnership And 2026 Plan Will Support Future Upside
Analysts have modestly reduced their price target for Upbound Group by $2, reflecting a slightly more cautious stance that aligns with recent Street research commentary, including TD Cowen's updated view. Analyst Commentary Recent Street research around Upbound Group has been relatively restrained, with a modest price target trim reflecting more cautious assumptions rather than a wholesale shift in the core thesis.Narrative Update • Apr 10
UPBD: 2026 Revenue Plan And Lower P E Multiple Will Support Upside
Analysts trimmed their 12 month price target for Upbound Group by about $0.60 to $28.50, citing a slightly lower assumed future P/E multiple while keeping revenue growth, profit margin and discount rate assumptions effectively unchanged. Analyst Commentary Recent Street research around companies in adjacent consumer finance and earned wage access areas offers helpful context for how analysts are thinking about Upbound Group's valuation and execution risk, even when the reports focus on other names.Narrative Update • Mar 27
UPBD: Specialty Finance Reset And 2026 Guidance Will Drive Future Upside Potential
Analysts trimmed their price target on Upbound Group by $1 to $30, citing updated views on the broader specialty finance sector, including areas such as credit cards, auto lending, student lending, non prime lending, buy now pay later, and lease to own. Analyst Commentary Bullish and cautious views on Upbound Group are both showing up in recent research, and the latest US$30 price target reflects that mix.Seeking Alpha • Mar 18
Upbound Group Deserves An Upbound Share Price
Summary Upbound Group remains a compelling value play, trading at low single-digit multiples despite recent share price underperformance. UPBD’s acquisition of Brigit diversifies revenue streams and is expected to drive incremental growth, with full-year 2026 contributions anticipated. Acima shows robust growth in GMV and EBITDA, while Rent-A-Center segment stabilizes but faces profitability headwinds from cost pressures. I maintain a "Buy" rating on UPBD given cheap valuation and improving fundamentals, with potential for a future upgrade if fundamentals strengthen or shares decline further. Read the full article on Seeking AlphaNarrative Update • Mar 11
UPBD: Specialty Finance Reset And 2026 Guidance Will Support Upside Potential
Analysts have trimmed their price target on Upbound Group to $30 from $31, tying the $1 change to a broad reassessment of the specialty finance sector as macro factors influence areas such as credit cards, auto lending, student lending, non prime lending, buy now pay later, and lease to own. Analyst Commentary Recent research on Upbound Group centers on how broader specialty finance conditions are feeding into valuation work, rather than on company specific revisions.Narrative Update • Feb 25
UPBD: Specialty Finance Reset And 2026 Revenue Outlook Will Support Upside Potential
Analysts have reset their price target on Upbound Group to $30, a $1 trim from the prior $31, tying the move to broader reassessments across specialty finance. The new target still reflects updated assumptions on fair value, discount rates, revenue growth, profit margins, and future P/E levels.Narrative Update • Feb 10
UPBD: Specialty Finance Reset And 2026 Outlook Will Drive Upside Potential
Narrative Update on Upbound Group Analysts have trimmed their price target on Upbound Group, with the model fair value moving from about $30.75 to roughly $28.57. This reflects updated sector views in specialty finance as they recalibrate assumptions around discount rates, future P/E and macro driven demand across areas such as non prime lending and lease to own offerings.Narrative Update • Jan 26
UPBD: Sector Reset And 2026 Outlook Will Support Future Cash Flows
Narrative Update: Analyst Price Target Shift Analysts have trimmed their price target on Upbound Group by $1 to $30, citing refreshed sector views for specialty finance and updated assumptions around revenue growth, profit margins, and future P/E multiples. Analyst Commentary Recent research updates around Upbound Group focus less on company specific issues and more on a broader reset across specialty finance, with analysts adjusting their models to reflect macro conditions and expectations across various consumer credit and lease to own segments.Narrative Update • Jan 11
UPBD: Sector Repricing Will Support Future Cash Flow Upside Potential
Analysts trimmed their price target on Upbound Group to about $30 from roughly $31, reflecting updated sector-level views in specialty finance related to macroeconomic conditions and trends across credit card, auto, student, non-prime, buy now pay later, and lease-to-own markets. Analyst Commentary Recent research points to a more cautious stance on valuation, with the price target reset to US$30 from US$31.Narrative Update • Dec 13
UPBD: Accelerated Depreciation Windfall Will Drive Near-Term Cash Flow Upside
Narrative Update on Upbound Group The analyst price target for Upbound Group has been raised significantly from $21 to $36 per share as analysts point to stronger near term earnings prospects driven by continued growth at Acima and Brigit, along with an expected cash windfall from accelerated depreciation benefits. Analyst Commentary Bullish analysts view the recent price target increase as a validation of Upbound Group's improving earnings trajectory and the durability of its growth drivers.Narrative Update • Nov 29
UPBD: Legislative Gains And Operational Execution Will Drive Short-Term Upside
Analysts have raised their price target for Upbound Group from $21 to $36, citing improved near-term earnings visibility as well as anticipated financial benefits from operational growth and legislative changes. Analyst Commentary Bullish Takeaways Bullish analysts highlight enhanced earnings visibility driven by robust growth in Upbound’s Acima and Brigit platforms.Narrative Update • Nov 15
UPBD: Near-Term Earnings Momentum Will Drive Upside Amid Improved Execution
Analysts have slightly lowered their price target for Upbound Group to $31.38 from $32.38. This adjustment is attributed to improved near-term earnings prospects and ongoing growth in key segments, but is offset by a higher discount rate and modestly reduced profit margin expectations.Narrative Update • Nov 01
UPBD: Near-Term Earnings Momentum And Cash Windfall Will Drive Future Upside
Upbound Group’s fair value price target has been revised downward by analysts from $36.38 to $32.38 per share. This change reflects updated expectations for slower revenue growth and profit margins, despite near-term optimism about earnings and anticipated cash benefits from recent legislation.Narrative Update • Sep 16
Expanding Financial Access And Innovating In E-Commerce Fuels Growth And Efficiency
Upbound Group’s consensus price target has been raised to $36.38, reflecting increased analyst confidence in near-term earnings potential and ongoing strong performance at Acima, with further support from expected cash flow benefits due to accelerated depreciation provisions. Analyst Commentary Bullish analysts see increased confidence in near-term earnings potential, especially following management meetings that highlighted company growth drivers.Narrative Update • Aug 27
Expanding Financial Access And Innovating In E-Commerce Fuels Growth And Efficiency
Despite Upbound Group’s solid operational performance and ongoing improvements in its Acima division, analysts have tempered their outlook due to persistent U.S. macroeconomic uncertainty, resulting in a lowered consensus price target from $36.25 to $34.50. Analyst Commentary Q2 results exceeded expectations, demonstrating strong quarterly performance.Seeking Alpha • Nov 08
Upbound: Proven Business Model, FCF, Divestiture, And Significantly Undervalued
Summary Upbound Group, Inc. has a proven business model with consistent positive net income and free cash flow, making it a profitable investment. The recent sale of Rent-A-Center stores and reduced net leverage ratio could enhance valuation and attract new investors. The company is well-positioned for acquisitions, marketing investments, and dividend growth, supported by strong cash flow and financial health. Despite potential risks, UPBD appears significantly undervalued, trading below peers' multiples and offering substantial upside potential. Read the full article on Seeking AlphaSeeking Alpha • Sep 28
Upbound: Decision Engine Equipped With Large Data Sets Implies Undervaluation
Summary Upbound Group, Inc. appears undervalued due to its expanding retail network, proprietary automated decision engine, and significant market opportunity among U.S. consumers lacking traditional credit access. The company's flexible lease-purchase agreements, better-than-expected EPS, and revenue growth, along with a low forward earnings multiple, indicate strong future FCF growth potential. Key business drivers include increased retail partner locations, robust automated customer selection processes, rising e-commerce revenue, and effective marketing strategies. Despite risks related to data acquisition, regulatory changes, and competition, a conservative DCF model suggests a fair valuation close to $95 per share. Read the full article on Seeking Alpha
New Narrative • Sep 12
Expanding Financial Access And Innovating In E-Commerce Fuels Growth And Efficiency
Expansion through new Acima Credit products and merchant partnerships is set to widen customer base and increase revenue.Seeking Alpha • Jun 28
Upbound Group: Strong Growth In Acima Provides Upside Potential
Summary Shares are down more than 10% this year despite solid business performance in a tough macro environment. Acima is demonstrating strong performance, with growth rates approaching 20%. Shares are trading at an attractive valuation and at a discount to peers, despite delivering superior performance. Read the full article on Seeking AlphaShareholder Returns
| UPBD | US Specialty Retail | US Market | |
|---|---|---|---|
| 7D | 1.6% | -1.6% | 2.2% |
| 1Y | -28.0% | 5.6% | 31.1% |
Return vs Industry: UPBD underperformed the US Specialty Retail industry which returned 5.6% over the past year.
Return vs Market: UPBD underperformed the US Market which returned 31.1% over the past year.
Price Volatility
| UPBD volatility | |
|---|---|
| UPBD Average Weekly Movement | 6.2% |
| Specialty Retail Industry Average Movement | 7.4% |
| Market Average Movement | 7.3% |
| 10% most volatile stocks in US Market | 16.1% |
| 10% least volatile stocks in US Market | 3.2% |
Stable Share Price: UPBD has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: UPBD's weekly volatility (6%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1986 | 12,050 | Fahmi Karam | www.upbound.com |
Upbound Group, Inc., a technology and data-driven company, provides financial solutions in the United States, Puerto Rico, and Mexico. It operates through four segments: Acima, Rent-A-Center, Brigit, and Mexico. The company also provides furniture, including mattresses, tires, consumer electronics, appliances, tools, handbags, computers, and accessories.
Upbound Group, Inc. Fundamentals Summary
| UPBD fundamental statistics | |
|---|---|
| Market cap | US$1.09b |
| Earnings (TTM) | US$84.24m |
| Revenue (TTM) | US$4.74b |
13.0x
P/E Ratio0.2x
P/S RatioIs UPBD overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| UPBD income statement (TTM) | |
|---|---|
| Revenue | US$4.74b |
| Cost of Revenue | US$2.43b |
| Gross Profit | US$2.31b |
| Other Expenses | US$2.22b |
| Earnings | US$84.24m |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 1.45 |
| Gross Margin | 48.71% |
| Net Profit Margin | 1.78% |
| Debt/Equity Ratio | 201.1% |
How did UPBD perform over the long term?
See historical performance and comparisonDividends
8.3%
Current Dividend Yield105%
Payout RatioCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/11 11:33 |
| End of Day Share Price | 2026/05/08 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Upbound Group, Inc. is covered by 16 analysts. 7 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Jason Haas | BofA Global Research |
| Vincent Caintic | BTIG |
| Laura Champine | Canaccord Genuity |